1. Blue Dwarf - Business Plan
Privileged and confidential 1 Inprise/Borland
Business Plan
Blue Dwarf
Objective
Blue Dwarf is seeking money or equity stakes to fund products focused on the ASP and
wireless Internet market. This document explains product development currently in
progress, and is a request for formal funding to proceed with a business unit that will
encourage development of these products, and provide the necessary infrastructure to
ensure a reasonable probability of success.
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Executive Summary
There are two major trends in the Internet business. First, the Internet becomes wireless.
Advances in wireless communications and standardization or wireless data services provide
widely available wireless access to the Internet using WAP enabled cellphones, PDAs, and
a new generation of Internet appliances. Application services providers (ASPs) take over
the hosting of Internet sites, e-commerce applications, and enterprise software.
Blue Dwarf sees an enormous synergy between the two trends as ASP hosted applications
and services will be accessed to a large extent from wireless Internet appliances. Currently
Blue Dwarf is working on base technology components, which are configured in two
product lines. AnytimeFromAnywhere.com is a next generation Internet portal, which
allows consumers to configure their Internet and services access from any devices.
E2B@YourCompany is Blue Dwarf's offering for the enterprise market. It provides
traditional and wireless Internet access to services needed by the mobile employee such as
email, directory, calendar, ERP and CRM systems, and travel related services. Future
plans include the combining of data and voice services in an ASP solution with appropriate
partners.
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Management Team............................................................ 21
Jay Leite........................................................................................................................21
Dr. Andreas Vogel............................................................................................................21
Development Team........................................................... 22
Related Inprise Press Releases................................................ 22
Inprise CEO Outlines New Strategy in Support of Application Service
Providers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Inprise/Borland Announces Venture Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
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Market and Opportunity Analysis
There are two emerging business and technology directions Blue Dwarf is focused on:
Application Service Providers (ASP) and the wireless Internet. This section gives an
overview of the ASP business model and the wireless Internet technology.
Application Service Providers
Currently businesses are struggling to “get to the net”, without any cohesive plans as to
what that actually means, or what segments of their business need to be web activated.
Generally, the marketplace has focused on the relationship between businesses and their
customers until recently. Hosted web-delivered services will be the next generation of
business solutions, especially for the majority of small businesses. Packaged applications,
such as Oracle Financials and SAP, have become increasingly costly and require enormous
investment in infrastructure, without offering the flexibility which modern businesses need
to compete effectively. With technology advancing at “Internet speed”, companies are
averse to investing valuable resources in infrastructure which will be obsolete before they
have fully deployed their packaged applications. Web-hosted applications offer rapid
deployment at a greatly reduced cost, and the ability to implement a wider variety of
solutions that they may not have otherwise been able to afford. In short, utilization of the
web offers flexibility and quality for fewer resources than the same applications offered by
packaged vendors. Moreover, the competitive landscape presents significant partnering
opportunities to help mitigate the market and business risks and to help ensure success
through strategic alliances that will help develop the market.
ASP - A Basic Definition
An ASP is an application oriented service provider that:
• Operates a centralized data center.
• Employs a one-to-many model.
• Access is provided across a wide area network such as the Internet, VPN or private
line.
• In most cases offers packaged applications.
• Is responsible for delivering on the contract (and in most cases sells it).
The Market
The market is heating up for ASPs, which host business applications for customers at data
centers. Outsourcing advocates argue that hosting is a sensible route for small or midsize
businesses that want to use business enterprise-class software but cannot afford to install or
manage it. Generally speaking, ASPs enable quicker implementation, reduce the need for
trained IT personnel, require less up-front costs, provide quicker return on investment and
provide an infrastructure that can more easily grow with a company. ASPs are also a viable
solution for large corporations with multiple sites that wish to pool resources.
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Source: Yankee Group 1999
The ASP market is expected to grow to $2 billion by 2003, according to International Data
Corporation. Forrester Research is more optimistic about the growth of this market, noting
that the growing shortage of skilled workers is bound to encourage companies to seek
outside help in maintaining their packaged applications: Forrester predicts the ASP market
will hit $6.4 billion by 2001.
Forecast high end application service provider (ASP)
spending,
North America.
$-mil
1997 4.4
1998 19.5
1999 135.9
2000 207.1
2001 422.5
AGR 213.0%
Source: IDC 1999
All of this activity requires a very high level of application services integration to be truly
effective. In its August 1999 report on the ASP market, The Yankee Group notes that
ASPs are “moving toward offering a suite of best-of-breed solutions—back office, front
office and e-commerce that are pre-integrated on their hosting platform.” Currently,
however, it sees relatively few integration/middleware companies addressing this emerging
market.
ASP-functionality is fast becoming an essential value-added service for today’s web
hosting vendors. Corporate America spends $25 billion annually to maintain their existing
applications. Corporate America now has 40 million telecommuters; applications have to
be implemented over the Extranet. The application hosting market grows at 111% annually
and will be at $2.4 billion in the year 2001.
Forecast high end application services provider (ASP)
spending
By region, worldwide. AGR for 1999-2003.
$-mil
In 2001 In 2003 AGR
North
America
423 1,415 80%
Western
Europe
110 390 156%
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Forecast high end application services provider (ASP)
spending
By region, worldwide. AGR for 1999-2003.
Europe
Japan 20 110 157%
Asia-Pacific 11 34 108%
Rest Of
World
12 50 161%
Total 576 1,999 91%
Source: IDC 1999
Benefits to Corporate Customers
The benefits of an Application hosting service to corporate customers are:
• Reduced deployment time and risk.
• Reduced day-to-day operational responsibility, allowing in-house IT departments to
focus on creating strategic value.
• Lower annual maintenance costs.
• No capital investment in servers, facilities, and other infrastructures.
• Access to emerging technologies and improved responsiveness to changes in the
market.
• 24 x 7 operations, high availability, rapid scalability, and robust security.
Wireless Internet
The Technology
Wireless is a term, which covers related but distinct aspect: connecting laptops via a
wireless network to an ISP or corporate intranet, and using a micro browser in handheld
devices such as cell phones and PDAs to access Internet content.
Advances in wireless technology, specifically in digital services, make cellular networks
the backbone of the wireless Internet. Different types of digital cellular networks use
different technology standards. GSM is used throughout Europe and most of Asia, CDPD
and CDMA are dominant throughout the North America. SMS is limited capacity data
services in GSM networks, which has been successfully used in Europe and Asia.
WAP and WML
Over the last few years various trials have been using different technologies to provide
wireless Internet features using a variety of communication protocols and mark-up
languages. These efforts have been channeled through an industry consortium, the WAP
(Wireless Application Protocol) Forum. The forum has standardized WAP. WAP has two
main aspects:
• A layered communication protocol stack (similar to the HTTP protocol stack)
• A mark-up language called Wireless Mark-up Language WML (similar to HTML)
geared towards hand-held, small screen devices.
The distinct feature of the WAP protocol is that it masks differences in the wireless network
and transport protocols. That allows content and services developers to implement against a
well-defined application level protocol API.
WML is defined in XML. Its definition takes the specifics of the (current) wireless
networks and the handheld devices into account. The currently available network speed of
14.4 Kbps is expected to grow quickly. Similarly processor speed, memory and disk
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capacities of the devices are increasing. However, a small screen will remain a key
characteristic of hand-held devices.
WAP is widely accepted in the industry, including device manufactures (Nokia, Ericsson,
Motorola, Qualcomm, 3COM), carriers (AT&T, Sprint, Bell Atlantic, Deutsche Telekom,
Mannesmann, Sonora, …), and software and application vendors (Microsoft, IBM,
Oracle).
The Market
Analysts predict an enormous growth and volume in sales non-PC Internet devices.
According to IDC 12.2 Million non-PC Internet access devices will be sold in 2000. This is
slightly less than the projected number of personal computers that will be sold in 2000. In
total, early 56 million information appliances will be in use by 2002; by 2004 or so, non-
PC information devices will dominate the market for Net-connected devices.
According to Jupiter Communications more than 10 million mobile phones will be
capable of accessing Internet data by 2002. By the end of 2000 all cell phones provided by
Sprint PCS will be WAP enabled.
In 1998 Americans spent $30 billion on wireless services and almost none on wireless
data services. Forrester Research predicts that in 2005 Americans will spend nearly 60
billion on wireless services, $8.4 billion of it on data.
According to the Gartner Group, the mobile phone market will reach 1 Billion users by
2003.
Overall revenue from wireless devices will reach 600 million in 1999 and Yankee Group
forecasts a rise to more than $4 Billion in 2003.
Challenges
Internet Devices
The personal computer is becoming only one of many devices to access information and
services via the Internet. Other devices include cell phones, personal digital assistants and
public Internet terminals. Furthermore there are a growing number of applications, which
exchange data via the wired and the wireless Internet. There are business-to-business
applications which are connected a variety of enterprise information systems via the
Internet. There also are embedded computing system, for example a car's board computer
exchanging data with and accessing functionality from a variety of services via the Internet.
That creates the challenge for ASPs to provide all different types of access in secure,
scalable and reliable manner.
Single Point of Access
Today, services of interest are typically book-marked in the web browser of your PC. The
local storage of bookmarks doesn't scale to multiple devices. Furthermore, there are
subscription-based services, which require user authentication, which are not well handled
by bookmarks. The identity of a subscriber is typically defined by a pair of user identifier
and a password. It becomes quite hard to remember all the different names and passwords
with an increasing number of services you use. Using subscription based services from
devices which have limited input capabilities, for example cell phones and PDAs, is
awkward.
That creates the challenge for ASPs to provide a single point of access for consumer and
business users covering all types of access and going beyond the boundaries of a specific
service provider.
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Integration
Companies use different applications and services to fully cover their needs to conduct their
business. The services and applications become really useful when they can be used in an
integrated manner.
That creates the challenge to ASPs to integrate heterogeneous types of applications and
systems to bridge between all the different systems in a high-performing, secure, and
reliable manner.
Blue Dwarf Solution
Blue Dwarf has chosen a standards- and component-based approach to address the three
challenges stated in the previous section. These components can be configures to a variety
of products focused on different market segments.
Components
Blue Dwarf's ASP Integration Server provides a solution to the three challenges stated in
the previous section. It provides the following components:
• Accessors
mask the different communication protocols and presentation formats
• User Profile Server
provides a single point of access.
• Integration Layer
allows integrating different services and applications.
User Profile Server
The core of the ASP Integration Server is the User Profile Server. The User Profile Server
provides a single point of access. You login once to access all you favorite services.
You administer your profile through a standard HTML interface. The profile contains the
usual personal information such as name, addresses, and contacts. Furthermore user
specific attributes can be stored as well as various payment options. Finally it allows you to
organize your bookmarks into a directory structure. While the well-known browser
bookmarks just mark an URL, the profile server introduces the notion of smart bookmarks.
A smart bookmark allows you to specify properties associated with the service, which
allows you to customize the service.
Furthermore, the bookmark can be associated with an access component. An access
components enables access to a service through a particular protocol and presentation
mechanism. For example, you could access the same service, let's say email, through a
traditional web browser, a cell phone using WAP and WML or through a PDA.
The administration of your profile is provided through an easy-to-use HTML based
interface. The access to the user profile is enabled through a variety of accessor for
different protocols and presentations.
Accessors
The ASP Integration Server allows you to access services from a variety of devices and
communication protocols.
Currently we support any device support an HTML browser, including PCs, Internet
phone and Internet terminals. Furthermore we support WAP for wireless devices such as
cell phones and PDAs.
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Back-end Integration
All backend services are accessed through a standards-based, open integration layer. We
wrap custom APIs in EJB or CORBA proxies. These standard interfaces allow different
services to share data and to be integrated.
Security
The ASP Integration Server components have been designed and engineered with a
particular focus on security. Crucial data is stored encrypted in the user profile database.
Depending on the configuration at an ASP or in an enterprise firewalls are secured crossed
with IIOP and HTTP using open standards' based security solutions. Traffic on the public
Internet is encrypted using proven SSL technology. Servers are authenticated using level 3
certificates. Access control is enforced using the standard CORBA and EJB security
models.
Technology
The above described components are implemented using standard-based Java 2 Enterprise
Edition technology, specifically Java servlets (for accessors), EJB and CORBA for
services and integration layers. We have chosen the Inprise Application Server for its
proven scalability, performance and robustness.
Products
Based on the above described components, we are currently working on two product lines.
One is focused on the consumer market, the other on the business-to-employee market,
which explained in detailed in the next two sections. Finally we outline future product
direction.
AnytimeFromAnywhere.com
Access to your services from anywhere at any time is the concept of Blue Dwarf's
consumer oriented site.
Scenario 1: Browse the WAP directory for new cool sites and bookmark them in your
personal service directory.
Scenario 2: Log into the Borland developer community without having to remember your
user name and password to check on the latest news on JBuilder, then check Sun's Java
developers site, again without having to remember user name and password.
Scenario 3: Receive a reminder for your wedding anniversary on your WAP enabled
cellphone. You had put the event and a set of reminders into your event management
system you had forgotten last year's anniversary.
What is AnytimeFromAnywhere.com?
AnytimeFromAnywhere.com is a new type of Internet portal. It is truly open (not driven by
paying content providers selected by the traditional as AOL, Yahoo, etc) and allows
customers to customize their Internet access. Furthermore, it equally supports the
traditional and wireless Internet.
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Supported Access
All these services are accessible via a variety of Internet appliances
• WAP-enabled cell phones
• Connected PDAs
• Any Internet terminal with a web browser
Currently Provided Services
• Bookmarks
• Boomarks for subscription based sites (remember user name and password)
• E-mail access to public POP3 and IMAP email accounts
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• Directory access to public LDAP directories
• Event and calendar management
• WAP service directory
E2B@YourCompany
Access to corporate services from anywhere at any time is the concept of Blue Dwarf's
enterprise oriented solution.
E2B@YourCompany offers Employee-to-Business solutions for your company. Mobile
employees can access your corporate data and services from the traditional and wireless
Internet from a variety of Inter appliances such as WAP-enabled cell phones, PDAs and
Internet terminals.
Scenario 1: Flying from one job to the next, your company’s consultant hasn’t checked
email all day. Using E2B@YourCompany, your consultant can conveniently use his
wireless phone to read e-mail, pull up your company’s LDAP directory and return the call -
- all from the baggage claim or taxicab.
Scenario 2: Your field support engineer is returning home and has a few minutes to spare
before his flight takes off. Using E2B@YourCompany, he logs into the airport Internet
kiosk to close out the support case on his company’s CRM system and the team can rest
assured that the problem is resolved. And while he’s there, he can then check his personal
email with no need to login again!
Scenario 3: Your salesperson is at a client lunch and her client requests the same $500K
order that was delivered last quarter if you can get that outstanding technical support issue
resolved and offer the same discount. She needs the details FAST. Using
E2B@YourCompany, your salesperson can jump on her palm pilot and access your
company’s ERP system to check the status of the support case as well as details of past
orders—without waiting for her assistant to return from lunch and without playing phone
tag.
What is E2B@YourCompany from Blue Dwarf ?
Your field employees will no longer have to “get back to the customer” later or receive
important corporate information after the fact. They can access corporate services such as
email, directory, calendar, corporate CRM and ERP systems as well as other services
essential to the road warrior such as travel booking, flight status, and weather information.
Supported Access
All these services are accessible via a variety of Internet appliances
• WAP-enabled cell phones
• Connected PDAs
• Any Internet terminal with a web browser
Currently Provided Services
The Employee2Business (e2b) Solution provides access to the following enterprise
services. There are three groups, standard services, ERP services, and travel services.
Standard Services These services work out of the box as they are based on open Internet
standards maintained by the IETF.
• E-mail access to corporate intranet and public POP3 and IMAP email accounts
• Directory access to corporate intranet and public LDAP directories
• Event and calendar management
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ERP and CRM services
These services are provided for selected features of standard configurations for the
following systems
• SAP
• Clarify
• Siebel (planned)
Customizations can be provided through Inprise professional services.
Travel services
These services are provided through a third party
• Accessing and managing itineraries
• Checking flight status and schedules
• Weather information
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Future Product Directions
Future products will be based on extensions of the components described above. Currently
we foresee two directions, which are focused on the telecommunications market and
partnerships with Telcordia and VocalData.
Integrated Voice and Data Extension
For the 30 years voice and data have been carried over different networks. Now we are at
the verge of the convergence of the two types of networks. Advances in technology allow
to fully digitize voice signals and to carry them of the same IP networks, which carry data
traffic today.
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Telcordia and VocalData are leaders in IP telephony. Telcordia's current IP telephony
offering is focused on long distance telephony and the bridging into the existing PSTN.
VocalData provides an IP based PBX solution addressing voice services within a company.
These two products allow to completely outsource telephony services from an enterprise to
an ASP. In conjunction with the Blue Dwarf products a complete outsourcing of voice and
data services can be provided to enterprises. That is the ultimate ASP solution.
Customer Self Care Extension
Another area, which is equally attractive to user and service providers, is the customer self
care through a variety of Internet devices. Above we described for example how a user
could customize access to an email system using service properties handled by the user
profile server. We are currently exploring how to apply the same technology and
methodology to customer self care systems in general and telephony systems in particular.
Features we initially identified include:
• Controlling access to and customizing the use of voice mail and announcement
servers.
• Managing conditional call forwarding.
• Setting up conference calls.
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Competition and Potential Partner
Analysis
This section lists types of companies and individual enterprises, which are active in the
same space. So far there are only very few players, who are active in the combined
ASP/WAP space. These are investigated in the first section. Then we look at players
coming from the wireless space
Players in the ASP/WAP Space
• IOBox
http://www.iobox.com
Finnish ASP providing HTML and WML access to consumer-oriented services. Focus
on the European (Scandinavia, UK, Germany) market.
• 724
http://www.724.com
724, a Canadian company, builds WAP/Web access solutions for the financial sector.
Customers include Bank of Montreal, Citi Bank, Bank of America. Focus on the North
America market, now expanding to Europe.
• Dr. Materna GmbH
http://www.materna.com
Materna has a background in CRM solutions. More recently Materna has developed a
wireless portal for the consumer market. We expect that Materna will be providing for
the enterprise by combining its CRM and WAP expertise in the mid-term. Focus on the
German/European market.
• 1&1
http://www.online.de
1&1 is active in a variety of Internet related businesses, including Web hosting, Internet
marketing and content provision. 1&1 recently announced a deal with T-Mobil,
Deutsche Telekom's mobile subsidiary, to provide WAP enabled solutions for the
consumer and business market. Focus on the German/European market.
• Wireless Knowledge
http://www.wirelessknowledge.com
Wireless Knowledge is a Microsoft and Qualcomm company. Its currently provides
service is Revolv which provides access from wireless devices to Microsoft Exchange
and Lotus Notes. Focus on the US market, data center in San Diego.
Wireless Carriers
Carriers have to provide content to make their data services attractive to customers. Hence
carriers seeking for partnerships with a wide range of content providers. So far the main
focus of the carriers is towards the consumer market.
We have listed here Sprint PCS/WorldCom and Deutsche Telekom T-Mobil as the leading
representative for the US and European markets. Other carriers such as AT&T and Bell
Atlantic in the US follow the same strategy.
• Sprint PCS/WorldCom
http://www.sprint.com/
Sprint was the first major US carrier to provide WAP service in its PCS network.
Sprint provides WAP content through a number of content providers, including Yahoo,
GetThere.com, Bloomberg, Amazon.com, etc
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• Deutsche Telekom T-Mobil
http://www.t-d1.de/leistungen/mobilmm/wap
Deutsche Telekom T-Mobil was among the first European carriers to provide WAP
service. T-Mobil provides WAP content through a number of content providers,
including DeTeMedien, HRS (travel), InfoSeek, ZDF/Heute (news), Lufthansa, etc.
Recently T-Mobil announced a partnership with 1&1, see above.
Application, ERP and CRM Vendors
• Microsoft
http://www.microsoft.com/
Microsoft has announces its Outlook Software (e-mail, directory, and calendar).
Microsoft is also an ISP/ASP with its Hotmail and MSN offerings. Furthermore,
Microsoft is an operating system (Windows CE) provider to handheld device vendors.
• IBM
http://www.ibm.com/
IBM has announced to WAP enable the Lotus Notes. IBM is also active in the wireless
arena with its professional service organization.
• Oracle
http://www.oracle.com/
Oracle provides WAP/WML with its database and application service offering.
ASP - Key Players in US Market
• Accent Software
http://languageware.net/
Provides software and services to help
translate software and media in any
language over the Interne
• Digex, Inc
http://www.digex.com/
Web-outsouring solutions
• InterNoded Inc
http://www.internoded.com/
Back-end services for ASPs
• Interliant
http://www.interliant.com/
Offers range of server, site and
commerce hosting services
• Breakaway
http://www.breakaway.com/
Markets e-commerce and front office to
mid-sized enterprises
• DigitalWork
http://www.digitalwork.com/index.asp
Portal ASP, offers various online apps
• Intraware
http://www.intraware.com/intraware/ind
ex.html
Purchasing/upgrading of installed
• McAfee
http://www.mcafee.com/
Provides ability to upgrade, manage PCs
on Web
• US West !nterprise Networking
http://www.uswest.com/
Offers Involv, Sitematics; adding
enterprise and videoconferencing apps
• Corio, Inc
http://www.corio.com/
Offers Peoplesoft
• eGain Comunications
http://www.egain.com/
CRM developer for e-commerce,
provides Hosted Network services
• Portera
http://www.portera.com/
Operates vertical sector portals
delivering business services direct from
the Web site
• Usinternetworking
http://www.usi.net
Internet Managed Application Provider
iMAP solutions to enterprise customers
worldwide
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enterprise software
• TIBCO Software Inc
http://www.tibco.com/
Provides online content integration
services
• BroadVision
http://www.braodvision.com/
Internet software/products for large net
business
• E-Cruiter.com Inc
http://www.ecruiter.com/
Web-based recruiting and staffing for
NT/Java
• Critical Path
http://www.cp.net/
Customizable e-mail messaging services
• Extensity Inc
http://www.extensity.com/
Expense reporting, business travel,
billable time capture and procurement
• SalesLogix
http://www.saleslogix.com/
Front office automation software (built
using Delphi).
• USWeb/CKS
http://www.uswebcks.com/
Provides managed services on a monthly
subscription fee.
Revenue Opportunity
Initially the primary focus is gaining market share with Blue Dwarf's consumer and e2b
solutions. The mid-term revenue model for the consumer market is based on advertising.
The revenue model for the e2b business is based on leasing fees. Below we outline various
pricing models. They are all based on an application-leasing model. Variances come from
potential package deals with ASPs and carriers.
Pricing Models for E2B
We foresee the following pricing models. They are all based on a lease model providing an
ongoing revenue stream:
• Direct sales model
• Carriers package
• ASP package
They are all based on seats.
Additional one-time charges and support costs come from providing complete solution
(incl. hardware) and customization of accessors.
Direct Sales Model
The e2b solution is installed and configured in an enterprise's data center. Employees use
WAP enabled phones from the carrier of their choice and pay the carrier separately.
• one installation fee ($5000 - $50000)
• fee per user ($5-10/per seat and month)
Example:
Customer with 500 participating field workers:
$10,000 one-time installation fee
$ 45,000 = $ 7.50 * 500 * 12 (monthly fees)
__________________________________
$55,000 total
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Carrier Packages
The e2b solution is sold in conjunction with a carrier's plan phones. The system is installed
and configured in an enterprise's data center. Employees use WAP enabled phones
provided by the carrier. Pricing as above.
ASP Packages
The e2b solution is sold in conjunction with an ASP offering. The is installed and
configured at the ASP. Employees use WAP enabled phones provided by the carrier of
their choice. Pricing as above, there won't be an installation charge.
Carrier and ASP Packages
The e2b solution is sold in conjunction with an ASP and a carrier offering. The solution is
installed and configured at the ASP. Employees use WAP enabled phones provided by the
carrier. Pricing as above, there won't be an installation charge.
Budget
include budget information here
Team
The Blue Dwarf staff consists of a very experienced team from Inprise. The initial team is
structured without any overhead. The focus of the team is on Internet and distributed
systems development skills.
Management Team
Jay Leite
Mr. Leite is responsible for all administrative, financial and business development aspects
of Blue Dwarf.
He currently is Senior Vice President Emerging Technologies at Inprise Corporation. He's
focused on developing and maintaining Inprise's strategic business relationships, a critical
function as Inprise continues to expand its enterprise offerings. Mr. Leite was Inprise's
acting CFO and prior to that Vice President Business Development.
Before joining Inprise, Mr. Leite was a partner in a private accounting and consulting
practice since 1978. He specialized in contract negotiation, corporate taxation and
management.
Prior to private practice, Mr. Leite worked for Deloitte & Touche and KPMG International.
Mr. Leite attended the University of San Francisco and San Jose State, graduating with a
degree in accounting. He is a member of the American Institute of Certified Public
Accountants and the California Society of Certified Public Accountants.
Dr. Andreas Vogel
Dr. Andreas Vogel is responsible for all technical aspects of Blue Dwarf.
He's currently Chief Scientist with Inprise Corporation, which he joined in January 1997.
In this position, he works with customers, mostly Fortune 500 companies, on CORBA and
EJB solutions for their distributed computing needs, as well as, on the next generation of
Inprise products.
Dr. Vogel has a very strong background in distributed systems. He's one of the leading
experts in the area of CORBA, Java and Enterprise JavaBeans (see also publications). He
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has hands-on experience with related technologies including Java Servlets, HTML, HTTP,
WAP, WML, XML, JDBC, JTS.
Over the last 3+ years Dr. Vogel has been working with over 35 Inprise customers. His
involvement was mainly about the architecture and design of systems for
Internet/Intranet/Extranet, partially transaction oriented and partially in the
telecommunications space. A number of projects also involved prototyping and the
implementation of key modules. The list of customers include AT&T, Telcordia (formerly
Bellcore), Deutsche Telekom, Bank of America, Charles Schwab, The Associates, AAA,
Credit Suisse First Boston, Bear Stearns, Postbank, United Healthcare, HP, Federal
Express, DHL, Florida Power and Light, Wallace Computer, Reynolds and Reynolds.
Some examples of his consulting work include:
• Architecture and design for AAA's Internet travel booking system
• Architecture, design and bootstrapping the implementation of AT&T's
Internet/Intranet site for setting up conference calls
• Architecture, design and bootstrapping the implementation of Wallace Computers'
B2B solution for ordering paper forms and office equipment
• Design and implementing a security solution (SSL and access control) for a B2B
application for Credit Suisse First Boston
• Architecture of The Associates' Intranet (thousand of branches connecting to the
HQ)
• Architecture review and re-design of Germany's Postbank telephone banking
application
• Architecture and design of Telcordia's IP (over cable networks) telephony solution
- currently deployed at Videotron (province of Quebec's cable network)
• Architecture, design and bootstrapping the implementation of Reynolds&Reynolds'
B2C/B2B application for ordering and tracking of orders
Dr. Vogel has co-authored "Java Programming with CORBA", which is now in its 2nd
edition, "C++ Programming with CORBA" and "Programming with Enterprise JavaBeans,
OTS and JTS". Prior to his employment at Inprise he worked as a Principal Research
Scientist at Australia's Distributed System Technology Center. Before that He was a
researcher at University of Montreal. He holds a PhD and MSc in Computer Science from
Humboldt-University at Berlin, Germany.
Development Team
The Blue Dwarf development team is recruited from within Inprise. The majority of the
developers are coming from the Inprise consulting group where they worked as Principal
and Senior consultants. They have been contributing to many of the success stories of
users of Inprise CORBA and application server technology over the past three years. The
team is complimented by developers from the Interbase team, which bring in the highest
level of database expertise.
Related Inprise Press Releases
Inprise CEO Outlines New Strategy in Support of
Application Service Providers
New AppServices Unveiled at AEA Conference
SAN DIEGO -- Nov. 12, 1999 -- At this week’s American Electronics Association (AEA)
conference, Inprise Corporation’s (Nasdaq: INPR) interim President and Chief Executive
23. Blue Dwarf - Business Plan
Privileged and confidential 23 Inprise/Borland
Officer Dale Fuller unveiled the company’s new strategy in support of application service
providers (ASP). In addition, Fuller announced plans to create the new Inprise
AppServices, a new service to integrate software and services from many application
service providers into a single, easy-to-use suite.
AppServices will allow customers to access different business application sources through
a web-based portal that includes a unified suite of communication/collaboration/productivity
tools, such as calendaring, messaging and discussion forums. Inprise and its partners plan
to build and host AppServices. AppServices will enable end-users to access their
applications and desktop via any networked device, operating system or protocol, using a
standard browser interface.
"We expect the ASP market to grow significantly over the next five years and devised our
new AppServices to provide a single point of access to various ASPs," said Fuller. "By
giving customers a specialized software layer that integrates key components on the
network, we give ASPs the glue and toolset that assist customers in significantly lowering
total cost of ownership in software and hardware expenditures, reducing deployment time
and giving them faster access to emerging technologies."
Inprise’s strategy for ASPs consists of three layers. The first, a "user layer," provides
users with a single point of entry and universal registration system from which to access
applications from various ASPs being used within a company. The second, a "transport
layer," allows a user to access ASP-hosted applications on different types of devices,
removing the complexity of the ASP having to support many different devices. Finally, a
"messaging layer" allows different applications from various ASPs to communicate with
one another.
According to International Data Corporation (IDC), a leading market research analyst firm,
worldwide spending for ASPs will increase from $150 million in 1999 to over $2 billion
by 2003.
Inprise/Borland Announces Venture Fund
Company to Make Investments in Wireless and Linux Technologies
NEW YORK -- January 13, 2000 -- Inprise/Borland’s (Nasdaq: INPR) interim president
and chief executive officer Dale Fuller today announced plans to invest $60 million in start-
up businesses focused on wireless technologies, Internet Access Infrastructure, and Linux
applications and technologies. The announcement was made today at the Needham &
Company’s 2nd Annual Growth Conference in New York City.
"Technology companies can no longer expect to build it all," said Fuller. "Start-ups are
able to move more aggressively and respond to market opportunities more quickly than
established, larger companies.
This new model will allow us to leverage our strong technological and intellectual property
strengths, while ultimately delivering more complete solutions to the marketplace. We
believe this partnering approach, which preserves the independent entrepreneurial spirit of
the start-up, will yield far better results than acquiring the companies outright."
"There are numerous quality investments we can make right away which are central to our
strategy, which is to help companies conduct business over the Internet," said Fuller. "We
expect to invest primarily in start-ups whose missions reinforce our primary initiatives -- to
provide services to ASPs, business to business E-commerce, and Linux markets."
Equity stakes will usually be limited to 20% or less, and Inprise/Borland will act as a
"startup catalyst" to assist the company in its formative stages. "Our role will be to assist
them in getting to market as quickly as possible," said Fuller. "In addition to capital, we
can provide access to our award-winning development tools and
Internet Infrastructure Access products, our patent portfolio and technologies, and our
distribution network and data center infrastructure. Our strategy is to help establish them
and then stay out of their way."
24. Blue Dwarf - Business Plan
Privileged and confidential 24 Inprise/Borland
The investments will be reviewed by a committee consisting of Inprise/Borland’s Dale
Fuller and the company’s CFO, Fred Ball, and two outside directors, Bill Hooper and
Robert Coates.
About Inprise Corporation
Inprise Corporation is a leading provider of Internet-enabling software and services that
reduce the complexity of application development for corporations and individual
programmers. Inprise delivers integrated, scalable and secure solutions distinguished for
their ease of use, performance and productivity. Committed to open platforms, Inprise
continues its tradition of service and support for millions of software developers around the
world through its online developer community and E-commerce site--
http://community.borland.com--providing a range of technical information, value-added
services and third-party products. Founded in 1983, Inprise is headquartered in Scotts
Valley, California, with operations worldwide. To learn more, visit us at
http://www.borland.com or call (800) 632-2864.
Inprise product names are trademarks or registered trademarks of Inprise Corporation.
Other product names mentioned herein may be trademarks of the party using such names.
Note: Forward-looking statements in this release, including but not limited to, those
concerning Inprise's future financial performance, future market developments, Inprise’s
position in such markets, product availability dates, and the potential features of or benefits
to be derived from the Company's products, involve a number of uncertainties and risks,
and actual events or results may differ materially. Factors that could cause actual events or
results to differ materially include, among others, the following: difficulties in integrating
the operations and technology of Visigenic Software or other companies or technologies
which the Company may acquire, possible disruptive effects of organizational or personnel
changes, shifts in customer demand, market acceptance of the Company's new or enhanced
products, delays in scheduled product availability dates, actions or announcements by
competitors, software errors, general business conditions and market development and
growth rates in the client/server and Internet software markets, and other factors described
in the Company's S.E.C. reports on forms 10-K, 10-Q, 8-K.
Contact:
Brett Smith, Inprise Corporation, (831) 431-1341, bsmith@inprise.com
Jacki DeCoster, TSI Communications (650) 635-0200 ext. 207, jdecoster@tsicomm.com
