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As marketers, we are constantly seeking new ideas, methodologies, and tools to optimize our campaign effectiveness and ultimately drive growth for our business. Our task is made even harder, given that our target customer is perpetually inundated with advertisements and solicitations on a daily basis and has increasingly become immune to traditional marketing and sales tactics. The old marketing playbook is officially dead!
Out of this digital reality we all live in; a new revolution has begun that offers up a much more effective, affordable and authentic way of marketing – Inbound Marketing. Inbound marketing is equal parts art and science, and is predicated on ‘pull vs. push’ tactics.
In this presentation from C&EN Media Group's science marketing event, The Market Element agency will share their first-hand experience on how they apply, integrate, and execute on inbound marketing elements for successful campaign outcomes for our clients.
Chuck Miller, President, The Market Element
Andrew Sober, Director of Marketing, The Market Element