Google keeps changing algorithm and now time to grab the best SEO appraches to be benefited. Know about SEO in 2016 and follow for best results. Call us at +91-782-774-2414 for more details.

1. Web Brain InfoTechWeb Brain InfoTech
Innovative Business Solutions

2. What You Need To KnowWhat You Need To Know
About SEO In 2016About SEO In 2016

3. Google keeps changing its algorithm
every now and then and keeping up with
all these changes may just not be the
answer to Search Engine Optimization
any more. User-friendly marketing should
be your goal which automatically
increases your conversion rate. The only
way to do this is to focus on the ‘User
Intent.’

4. When a user types in a search phrase or
a keyword on the search engine, he has a
specific goal in mind. This goal is what we
know as the user intent. The intent
behind typing such a keyword could be
to:
DO Something
KNOW Something
GO Somewhere

5. SEO Company IndiaSEO Company India
There can even be multiple intents
behind a single query. For instance, if a
user searches for ‘SEO company
India,’ he may be looking for an Indian
SEO company that might cater to his
requirements or he may be an SEO
professional looking for a job in an
SEO company India.

6. Understanding the user intent as well as
conversions is very important as it not
only improves your conversion rates but
also increases your ranking. Here is a
reading list that refers to five articles on
user intent along with a key takeaway
that can prove very useful:

7. Sanctuary’s article on SEO andSanctuary’s article on SEO and
user intentuser intent
This article explains how Google intends
to provide relevant search results to the
users as per the keywords that are typed
by them. They have used a valid example
that makes the reader understand what
exactly is the user looking for, when he
types a particular keyword such as
“pizza.” The chances are that he might be
looking for a place that might deliver
pizza within his locality.

8. Key takeaway: “It is important to
create content that actually answers the
question that is implied by the keywords
that are used by the user.”

9. Marketecture’s article onMarketecture’s article on
Google’s focus on user intentGoogle’s focus on user intent
This article prompts the reader to think
about SEO in terms of user intent. As per
the article the search results will have to
understand the conversational language of
the searchers.

10. Key takeaway: Content is useful only
when it answers the questions of real-life.

11. Unbounce’s write-up on why you might lose moneyUnbounce’s write-up on why you might lose money
through Adwords if you do not identify the userthrough Adwords if you do not identify the user
intent behind the keywordsintent behind the keywords
As per this article the keywords are of
three types which can tell you if the user
is just looking for something, seriously
shopping or has already made up his mind
to make that purchase. You can use these
on your landing page to improve
conversions.

12. Key takeaway: “The Key to successful
PPC campaigns is to have the same
message on your landing page as is seen
in the call-to-action line of your ad.”

13. Make it Rain’s article on why you shouldMake it Rain’s article on why you should
consider user-intent as your new keywordconsider user-intent as your new keyword
researchresearch
: This article throws light on how you can
understand the user intent through the
keyword that users use for searching. It
makes you aware of the four kinds of user-
searches namely navigational search,
informational search, commercial search and
transactional search. Each of these relate to
a different user-intent and a different stage
of the funnel of conversion. You will be able
to distinguish keywords that have high
probability of conversion from the rest.

14. Key takeaway: Looking at the flaws in
your keyword strategy from the
conversion funnel perspective helps you
sort users into various stages of
conversion.

15. PPC Hero’s article on howPPC Hero’s article on how
analytics reports can help youanalytics reports can help you
understand user-intentunderstand user-intent
This article helps you visualize the
behavior of the users on your website
through Google Analytics and understand
the user-intent.

16. Key takeaway: “Check if the users that
land on your website navigate away from
your site or start looking for something
else. This can give you a clear idea about
the user-intent.”

17. Contact UsContact Us
Business Name: Web Brain InfoTech
Contact Person: Rahul
Phone: +91-11-450-864-14
Mobile: +91-782-774-2414
Skype: webbraininfotech
Website: www.webbraininfotech.com

18. Thank YouThank You