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The Two Hour Solution Prof A Lee Gilbert

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Nanyang Technological University, Singapore
Nanyang Technological University, Singapore

The document provides guidance on preparing an effective business case presentation in 2 hours or less. It outlines the following key steps: 1) Define the key audience member and presentation focus in 5-10 minutes. Choose an executive as the target and identify a clear call to action. 2) Spend 90 minutes preparing the presentation material, including defining the context, justifying recommendations, and refining the 3-5 main points. 3) Reserve the final 15 minutes to rehearse, time each segment, and ensure clarity and smooth transitions.

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The Two Hour Solution Prof A Lee Gilbert Nanyang Business School ,[object Object],[object Object],[object Object],[object Object],Business Solutions November 30 2006
Seminar Agenda
Statistics are not enough.... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assignment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Business Model simplified ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Strategy? ,[object Object]
Outline: The power of acronyms  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WWW: What is a “business case”, anyway? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WWW: When to “make a case”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WWW: In other words… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WWW: What’s in “a case”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Short-term value to you: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Long-term value: In one place . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CCC : Need for Champions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CCC : Management priorities IPSOS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CCC : Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CCC : Comparisons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Influence Plan: 6 principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ABC : What info do I need? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ABC : Sourcing the info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROI : Financial analyses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROI : Rules of thumb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROI : Fuzzy areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROI : Critical aspects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BME : How long? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B M E : How long? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BME : Outline – written or oral ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Budget Your Time how to use 2 hours ,[object Object],[object Object],[object Object],[object Object],Preparation- ~2 hours or so for 15 minute presentation
Target Key Audience Member :05 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Primary Presentation Focus :10 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Prepare Presentation Material :90 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Context for Decision & Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Justify Recommended Decisions and Actions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Refine your Main Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Choose your opening :20 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build your closing :20 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rehearse and Refine :15 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Write Down ,[object Object]
Extra slides Case Competition workshop I
Preparing an Oral Case Presentation ,[object Object],Adapted from Exhibit 14.2 Preparing an Oral Case Presentation Begin by becoming familiar with the material. Compare notes about key points of the case and share insights among team members. Make an outline. Rule Description Emphasize strategic analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Preparing an Oral Case Presentation ,[object Object],Adapted from Exhibit 14.2 Preparing an Oral Case Presentation Rambling presentations are hard to follow, may confuse the listener, and fail to evoke a good discussion. Present arguments and explanations in logical sequence. Support with facts and appropriate financial analyses. Be sure solutions address the problems you identified. Rule Description Defend your position Anticipate what others might disagree with and be prepared to defend your views in class discussion. Be aware of the choices you made and implications of your recommendations. Be clear about your assumptions. Be able to expand on your analysis. Share presentation responsibilities Strategic management case analyses are often conducted by teams. Each member should have a clear role in the oral presentation, preferably a speaking role. Coordinate the different parts into a logical, smooth-flowing whole.
Preparing an Written Case Analysis ,[object Object],Adapted from Exhibit 14.3 Preparing a Written Case Analysis Many ideas about oral presentations also apply to written case analysis. However, a written analysis typically has to be more complete. Write out the problem statement and articulate assumptions. Support your arguments and reference case materials and other facts more specifically. Rule Description Coordinate team efforts Written cases are often prepared by small groups. Within a group you may disagree about the diagnosis or recommended plan of action. Healthy disagreement may lead to a richer understanding of the case, but, before committing your ideas to writing make sure you coordinate your responses. Don’t prepare a written analysis that appears contradictory or looks like a patchwork of disconnected thoughts.
Preparing an Written Case Analysis ,[object Object],Adapted from Exhibit 14.3 Preparing a Written Case Analysis There is no reason to restate the case content. This uses up valuable space and accomplishes little. Stay focused on key points. Only restate information that is most central to your analysis. Rule Description Present information graphically Tables, graphs, and other exhibits are usually one of the best ways to present supporting factual material. Financial calculations such as break-even analysis, sensitivity analysis, or return on investment are best presented graphically. Even qualitative information such as product lists or rosters of employees can be summarized and viewed quickly by using a table or graph. Exercise quality control Use good grammar, avoid misspelling words, and eliminate typos and other visual distractions. Make your written presentation appear as professional as possible. Don’t let a poor appearance of your written case keep the reader from recognizing the importance and quality of your analysis.

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The Two Hour Solution Prof A Lee Gilbert

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Editor's Notes

  1. Adapted from training material by Frank Paolo, author and corporate trainer