KG Tech(the registered SEO company in India), which started as a freelancing services to help retailers sell products online in 2008, has grown into a complete digital branding services providing solutions on SEO, SEM, SMO & related business requirements. It was not a plan, but consistent growth of search engines andsocial medias, launch of new marketing platforms every year or two, shift of customer base to online and growing demands of businesses to create a reputable brand online has all brought us to where we are today, ofcourse with our efforts and the trust that our customers have on us. We are extremely client-friendly company working on customized solutions for every project.For More Information visit: http://www.kgtech.in/. call us: +917845920090 , +914424350693

1. Search Engines
&
Search Engine Optimization (SEO)
Presentation by
Sunitha
SEO Company in India- KG Tech

2. Search Engine
Optimization (SEO)
 Simply put, search engine optimization is the process of improving the quality and
volume of web traffic to a website by employing a series of proven SEO techniques
that help a website achieve a higher ranking with the major search engines when
certain keywords and phrases are put in the search field.

3. SEO Company In
India

4. Industry Research – Who gets the clicks?
Organic Clicks vs Paid Clicks
The vast majority of clicks -- roughly 60 percent, go to organic listings seo
india

5. SEO Process

6. Industry Research: Organic SEO is the most popular form of SEM
Organic SEO is the most popular form of SEM, with almost three-quarters
of advertisers using this local seo method, with paid placement a very close
second at 71%

7. 10 SEE Tips to
Improve SEO Rankings
 Consistently add new and relevant content to your website.
 Make sure that your URLs contain the keywords for which you are optimizing.
 Remove any type of duplicated content from your website.
 Utilize social sharing buttons on your site.
 Add your new content to social bookmarking sites such as Digg and
Stumbleupon.
 Create effective title tags that incorporate your target keywords.
 Avoid low quality link sites in favor of sites with higher page ranking.
 Improve your On-Page content structure(H1s, bolding, anchor text).
 Write for your readers, not just search engine.
 Conduct a full site audit to determine issues.

8. SEO Process
Step 1: Discuss Business objectives.
Step 2: Conduct initial keyword analysis.
Step 3: Identify the keyword/landing page combinations.
Step 4: Interim Client Approval for Keyword/Landing Pages.
Step 5: Baseline Ranking & Traffic reports.
Step 6: On-site & Off-site optimization.
Step 7: Detailed Recommendation documents.
Step 8: Implementation.
Step 9: Monitoring and Optimizing: small business seo We
provide monthly reporting and optimization
recommendations. The reporting is compared to the baseline
(or previous month’s results) to identify trends and help guide
additional adjustments.

9. Search Engine
Marketing(SEM)
 Search Engine Marketing is a form of internet marketing that
involves the promotion of website by increasing their visibility in
search engine results page through optimizing and advertising.
INCREASE TRAFFIC: This where our AdWords qualified staff
professionally setup, manage and optimize your AdWords account
to ensure that the highest possible volumes of qualified traffic are
being driven to your website at the lowest possible cost.
MEASURING RESULTS: In this stage our team take a detailed look
at the results of your online advertising and track when and why a
visitor either converts or does not convert any page of your website.
Doing this means we can gain insight into where there is room for
improvement and make informed decisions as to how a greater ROI
could be achieved.
SEM Strategy

10.  CONVERT VISITORS: Conversion optimization is the third
fundamental element of search engine marketing and involves taking
action based on the insight gained in the analytical stage. Thousands of
elements within a website can undergo testing and redevelopment to
ensure they are contributing to a successful user experience and
therefore doing their part to generate conversions.

11. Social Media
Optimization(SMO)
 Social media optimization (SMO) refers to the use of a number of social media
outlets and communities to generate publicity to increase the awareness of a
product, brand or event. Social networks such as Facebook, Twitter and Google+
are the top social networks used in social media optimization.
Here are four key elements for Social SEO success:
 Social Channels: Social media monitoring will help you decide which social
channels you should start testing and digging into deeper for participation,
networking and promotion.
 Social Keywords: Good social media monitoring tools analyze tags, comments,
anchor text and other forms of text to identify keywords associated with the
monitoring topic.
 Influentials: A listening program will help identify the influentials within the topics
you’re monitoring providing the ability to prioritize who to connect with.
 SERPs: Social media monitoring tools don’t track search engine results pages and
that’s why you should. it’s important to monitor search results for key terms
relevant to your business and identify what social sources are being included.

12. SEO Company in India- KG Tech
• KG Tech(the registered SEO company in India), which started as a
freelancing services to help retailers sell products online in 2008,
has grown into a complete digital branding services providing
solutions on SEO, SEM, SMO & related business requirements. It
was not a plan, but consistent growth of search engines and social
medias, launch of new marketing platforms every year or two, shift
of customer base to online and growing demands of businesses to
create a reputable brand online has all brought us to where we are
today, ofcourse with our efforts and the trust that our customers
have on us. We are extremely client-friendly company working on
customized solutions for every project. For More Information visit:
SEO Company in India call us: +917845920090 , +914424350693

13. QUESTIONS
?