4. CASE STUDY: LYRIC OPERA OF CHICAGO
!
TICKET
SALES ARE
UP 15% J
?
Source: Chicago Sun Times
MAINSTAGE
OPERA TICKET
SALES ARE
DOWN L
5. “…of the 36,100 attendees for “Oklahoma!,” more
than 18,000 were seeing a Lyric Opera performance
for the first time. “This was the largest number of
individual tickets Lyric has ever sold for a single
production,” Freud said. Nine thousand other firsttimers attended other Lyric Unlimited events.”
THE CURATED ARTSSun Times
Source: Chicago EXPERIENCE
6. CASE STUDY: NEW WORLD SYMPHONY
%
10
OF SEASON IS
Alternative
performances
%
31
Source: New World Symphony/Mellon Foundation
PRODUCED
NEW AUDIENCE
MEMBERS
OVERALL
18. • Middle screen asks a
question/takes a poll,
and takes audience
members pictures.
• Display audience results.
• Useful for marketing,
development & artistic
purposes
30. WALLACE GRANT FINDINGS
SEATTLE OPERA
When patrons are aware of them, these kinds of technology-based
features may contribute toward an enjoyable simulcast experience,
high levels of interest in future attendance, and feelings of
connection to Seattle Opera. But it is not the technology itself
driving this impact—it’s the learning and context that they provide.
The end is more important than the means.
