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Li, Hao-Hsiang _ PORTFOLIO
- 2. CURATOR for Media PR Promotion/ Marketing Assistant for LIGHTING DESIGN for LIGHTING DESIGN for i ii iii iV ‘ I’m Stuggling ‘ ’ Turn Left, Turn Right ‘ ’ Nora Kills ‘ as my graduation project ’ Closer ‘
- 3. curator of I’m Strugglinga performing art collection performed in 2018 Taipei Fringe 2018 Nuit Blanche Taipei Introdution - Photo Gallery - Team Member - Ticketing & Financial Plan - TA Analysis & Marketing Strategy - Promotion Activities - Encore -
- 4. 3MINUTES WALKS 5MINUTES by SCCOTOR MINUTES by WALK 0R 0R Duck Lab Portal to Taipei's Historical Riverside Studio Bopiliao Historic Block West Side No.173-17 Bopiliao Historic Block West Side No.173-23 MRT Longshan Temple Station Exit 3 5 PERFORMERS AREA5 ONE-MAN SHOWS 1THIS CURATION INCLUDE by in We have selected nearby performance venues, and we want to integrate the design of re- gional line to make the audience feel that the whole area is permeated with the atmo- sphere of participating in this curatorial exhibition. This is the experience of five young people. Through their performances, audiences come to understand their struggles of living in this city and their feelings about growing up. Listen as they tell you about one event after another in their lives.
- 5. GRACE A Additional Character PHOTO GALLERY PHOTO CREDIT _ NICK WU & Shephotoerd
- 6. COLLECTIVE CREATION TECHNICAL DIRECTOR PERFORMERS DIRECTORS VISUAL DESIGNER STYLIST ASST. PRODUCER TEAM MEMBER Tsai Chao-sheng Liu Nong Chen Hung-Yang Lin Shu-Han Jing Wu Hsu Li-li Kimberly Chen Nick Wu Yuri Pen JINGGOBALL Harry Ng Chang Yu-huan CURATOR Emma Cheng LI HAO-HSIANG I am going backto Taipei A Cup of Sadness The Boy Mermaid the CLOSET GRWG - Get Ready With Grace What’s Left House Peace was founded by a group of professional theatre workers with their specialties including directing, acting, design, and kinds of visual arts. In this production, We used the Collective Creation method to launch the performance plan, combined with the profession of each participant.
- 7. If we use the lowest price by 70 pre cent sold from the total numbers of salable tickets $200 880880ticketstickets30% SOLD 70% Miscellaneous Expenditur Venue Rental Fee Personnel Expenses Publicity Expenses Material Cost Meals GENERA BUDGET $13,000 $25,000 $20,000 $42,000 $10,000 $13,200 $123,200 $123,200 COME FROM THE TICKETS’ INCOME Days in two weekeds Rounds for each show Shows totally Audience Accommodable 5 8 40 1000 13:30 14:00 14:30 15:30 16:00 16:30 8/4 Sat. 8/5 Sun 8/9 Thur. 8/10 Fri. 8/11 Sat. 880 TICKETs are salable DATES, TIMES, SHOWS’ INFO SALABLE TICKETS PRICE of TICKETS Single ticket PACKAGES:DISCOUNT: $300 Students Disabled Early-Bird $240 (20% off) $150 (50% off) $198 (34% off) 2-tickets package 3-tickets package 5-tickets package $500 $700 $1000 VIP ReservedSeats 1201000 BUDGET ALLOCATION BUDJETS TICKETING & FINANCIAL PLAN
- 8. FRINGE OFFICAL WEBSITE HOUSE PEACE WEBSITE NTCH TICEKTING SYSTEM DM FACEBOOK EVENT INSTAGRAM INTERVIEW OfflineMark eting SEO / Target Marketing S O C IALMEDIA ELLE Magazine Fringe Opening Ceremony PITCH Meeting Radio Half-Price Ticket Booth Advertisements Videos Images Live Talk Online Evants Key Vision Imformations Banner Stories Images Outtake Rehersauls Ticketing Informations Reviews Venue information Detail of the Performance News Branding Leafleting Cafe Veune TA ANALYSIS MARKETING STRATEGY ・ Students of Acting/ Theatre Arts ・ Theater Normal Audience ・ Art Curators/ Critic ・ Fan of Fringe Festival ・ People interest in Fasion ・ People interest in LGBT ・ People interest in Backstage ・ Hipster I’m Struggling
- 9. Fringe Opening Ceremony Fringe Offical Website House Peace Website NTCH TICEKTING SYSTEM Facebook Instagram OFFLINE MARKETING ACTIVITIES SEO/TARGET MARKETING ACTIVITIES SOCIAL MEDIA Pitch MeetingRadio Interview DM Corner PROMOTIONS ACTIVITIES
- 10. Gate Plaza [ 2018 Nuit Blanche Taipei ]ENCORE 1F GALA SHOW I am going backto Taipei 5F 4F 2F 3F A Cup of Sadness the CLOSET Get Ready With Grace What’s Left Stairs Venue: Eslite Nancy At 2018 Nuit Blanche Taipei, we performed in the Taipei Eslite Nancy Department store, where four actors were fixed on their own floor performances, one of which performed with the audience in the staircase and the four floors on the way. The five performances took place at the same time. There were two rounds in the evening. Before the performance, there was a GALA SHOW on the first floor of the Gate Plaza.
- 11. Introdution - Reference & Key Words Analysis - Solgan & Promotion Photos - TA Analysis - Marketing Strategy - Marketing Activities - Media PR Promotion & Marketing Assistant for ‘Turn Left, Turn Right’ Musical in Mr.Wing Theater Company
- 12. The story describes a lonely city, a pair of lonely men and women who live next-door but never know each other, because "she" goes out to the left, but "he" always walks to the right. One day they finally met and fell in love at first sight, but a heavy rain made two people break up hastily, leaving the phone number obscure because of the rain, so the happiness kite once held in hand broke off the line. They tried to find each other, but they did not know they were always next to each other. Finally, they decided to leave the Lost City, but on the circular ring in front of the door, left to meet again to the right, because a circle... STORY SYNOPSIS
- 14. ‘I CHOOSE TO BELIEVE IN LOVE’ The core idea of this propaganda Photographer_ Kawashima Kotori
- 15. TARGET AUDIENCE ANALYSIS （ Data sources were collected from the past performances of the company.） Female 79% Male 21% 46 and above 2% 36-45 years 7% 29-35 years 23% 23-28 years 41% 19-22 years 24% 18 and below 4% Others 3% Radio 5% Veunes / DM 12% Ticketing System 13% Recommended by someone 26% Facebook / Internet 42% More than 10 times 8% 7 - 10 times/year 4% 4 - 6 times/year 20% 1 - 3 times/year 52% This is the First time 16% Gender Media Age Group Frequency Audience Age DistributionAudience Gender Distribution How often do audiences watch arts performances?How do audiences reach the performance info?
- 16. DM/Poster SCDPOnline EventAdvertisment ・Mailing - Schools - Drama Clubs ・Leafleting DM - City Center - Near Venue ・Venues DM Court ・Cafes DM Court ・Resources exchange - ADs - Freebie ・Lecture/ Saloon - NTT Corner salon - TMCC ・Fan Meeting - Eslite Xin-yi - Eslite Chung-yo ・Radio Interview - i like radio FM103 - UFO NETWORK - Hito Radio - POP Radio ・Advertising Car - Tainan - Taichung ・Eslite - Elevator - AD Wall ・Radio AD -[ POP Radio ] ・Ticketing System - Banner Ad - Program info ・Facebook - Post [ Plot overview ] [ Event news ] [ SCPD Info ] - Photos [ Character Introduction ] [ Performers Introduction ] - Thematic Videos [ I Choose to Believe in Love ] [ Line Dialogue ] ・Instagram - Outtake - Rehersauls pics MARKETING STRATAGY
- 17. MARKETING ACTIVITIES DM & Poster Online TICEKTING SYSTEM Facebook Instagram DM at a Movie Theater DM at a cafe Poster at a veune
- 18. MARKETING ACTIVITIES Events Saloon at NTT Fan Meeting at Eslite Lecture at TMCC Radio Interview at HitFMLecture at TMCCLecture at TMCC
- 19. MARKETING ACTIVITIES ADs SCDP AD at Eslite Advertising Car at Taichung Advertising Car at Tainan AD exchangeLottery Lottery
- 20. As my Graduation Project NORA KILLS Lihgting Designer Reference - Lighting Design Concept - Lighting Cue Synopsis & Photographies - Technical Paper Works - Graduation Exhibition Planing - For
- 21. Original by Henrik Ibsen Adaptation /Nora Kills /Soap Opera /B-Movie /Super Realistic /Collage /Erotic /Violence Key words Reference Pictures The play is significant for the way it deals with the fate of a married woman, who at the time in Norway lacked reasonable opportunities for self-fulfill- ment in a male-dominated world. The adaptation of Nora Kills focuses on how a seemingly fine middle class family struggled to maintain its life in the modern era of globalization and high-speed capital operation, as well as the distortion of human nature, the collapse of traditional values and the outbreak of the dark power of humanity. REFERENCE
- 22. I tried to find a route map to guide the audience into the inner world of the Nora. The plot of the play seems reasonable, but it is actually a very unusual encounter. It com- bines visually with non realistic and heterogeneous imagination, and uses exaggerat- ed and multi-level lighting techniques to make the appearance seem more suspense, so as to promote the plot. At the same time, for the establishment of temperature, I used color conversion in the 100 minutes of the performance, slowly cooling down, symbolizing the tempera- ture of the family no longer exists. After the tragedy, only the night wind, like winter night, penetrated into the house. ‘Nora Kills’LIGHTING DESIGN OF
- 25. LIGHT PLOT MAGIC SHEET FUNCTION SHEET More design details & photographies TECHNICAL PAPER WORK Watch Highlight video!!
- 26. Storage Key Vision Food court / Saloon Main Entrence 2F Video Room Entrence Dummies Dummies Exhibits Exhibits Exhibits Shelf Model Nora Kills GRADUATION EXHIBITION PLANING
- 27. Closer for Lighting Designer Introdution - References & Concept of Lighting Design - Light Rendering & Photographies - Photo Gallery - Technical Paper Works -
- 28. The relationships of two couples become com- plicated and deceitful when the man from one couple meets the woman of the other. Smart-but-ineffectual journalist Dan "We use euphemisms!" cannot decide between his girl- friend, loving-but-clingy waitress Alice, or his lover cold-but-intellectual photographer Anna; herself indecisive between Dan and honest-but-thuggish "You're bloody gor- geous!" doctor Larry. The play puts the four leading characters in a box and strips them apart. STORY SYNOPSIS
- 29. "Metropolitan, technology, modern" is the focus of my design. In 1997 Patrick Mar- ber's modern emotional stories, after 20 years, I tried to use more scientific sense of vision to translate the complex relationship in the story. In the face of this minimalist stage, in- cluding the four sides of the whole white wall and the white floor connection, I must keep the white-clean elements in the scenery, and use the lights to cut the stage location and create various spaces. LIGHTING DESIGN OF ‘Closer’ REFERENCE PICTURES
- 30. LIGHT RENDERING PERFORMENCE PHOTOGRAPGIES Lary’s clinic Dan’s room I used LED Strip Light as a fixtures, and it had quite a variety of effects to help me define the 12 scenarios needed in the script.
- 31. PHOTO GALLERY Clinic Exhibition Anna’s Studio Park Pub [shadow] Pub Aquarium [UV light application] Hospital Museum
- 32. LIGHT PLOTLIGHTING SYSTEM PLAN TECHNICAL PAPER WORK
- 33. See more on the ONLINE GALLERY Thank you for your time ! M (886) 931 813 213 haohsiangli@gmail.com www.flickr.com/photos/haohsangli/albums LI HAO HSIANG