Artsmasterplan

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Encinitas Arts Master Plan

Authors: Cristina E. Chacon & the City of Encinitas Commission for the Arts

The city's official document outlining the vision and goals for the arts and culture of Encinitas. The Arts Master Plan also describes the cultural planning process and profiles the history and character of the five incorporated communities - Leucadia, Old & New Encinitas, Olivenhain and Cardiff-by-the-Sea - which make Encinitas one of the most unique and beautiful cities of Southern California. July 2003

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Artsmasterplan

  1. 1. CITY OF ENCINITAS ARTS MASTER PLAN JULY 2002 PREPARED BYTHE COMMISSION FOR THE ARTS City of Encinitas Parks and Recreation Department 505 South Vulcan Avenue Encinitas, Ca 92024
  2. 2. City Of Encinitas ARTS MASTER PLAN TABLE OF CONTENTSIntroduction Acknowledgements…..………………………………………………………….. iVision Statements I. Assumptions………………………………………………………….…..1 II. Goals, Objectives and Strategies………………………………………. 2Community Profile III. Historical Perspective……………………………………………….…17 IV. Current Inventory…………………………………………………….. 20Arts Master Plan Process V. Methodology……………………………….……………………….... 25 VI. List of Participants……………………………………………………. 32 VII. Community Responses………………………………………………… 36 VIII. Review Process……………………………………………………….. 45Cultural Planning and Funding Trends IX. Comparative Analysis with Other Cities…………………………….. 46Benefit of the Arts X. Arts Benefits…………………………………………………………… 55 Economic………………………… 55 Social…………………………….. 60 Educational………………………. 64 Community Character…………… 67What’s Next? XI. Funding.………………………………………………………………. 73 XII. First Year……………………………………………………………... 75 XIII. Timeline……………………….……………………………………….. 78Documentation IX. Appendix……………………………………………………….……...83 1 Community Documents…………….A Planning Process Document………B Adoption Documents………………C1 Available only on the City’s website: www.ci.encinitas.ca.us – Commission for the Arts – Arts Master Plan – Appendix
  3. 3. CITY OF ENCINITAS JULY 2002CITY COUNCILMayor Christy GuerinDeputy Mayor James BondCouncil Member Dennis HolzCouncil Member Maggie HoulihanCouncil Member Jerome StocksCOMMISSION FOR THE ARTSChair Patricia RinconVice Chair Karen SlevinskeCommissioner Thomas De SotoCommissioner Kathryn GouldCommissioner Cris HicksCommissioner Thomas NeeCommissioner Ron Ranson Jr.CITY STAFFCity Manager Kerry MillerParks and Recreation Director Phillip CottonSenior Management Analyst Christopher HazeltineManagement Analyst II Michael StaufferPROJECT STAFFArts Master Plan Coordinator Cristina Chacon i
  4. 4. THE ARTS MASTER PLAN SUBCOMMITTEE CORE GROUPMr. Michael Charnow ChairMs. Carol Skiljan Vice ChairMs. Linda Bird Current Inventory Work TeamMs. Lindsay Duff Steering CommitteeMs. Heidi Eustaquio SubcommitteeMs. Cris Hicks Steering CommitteeMs. Christinia Lee Historical Work TeamMs. Linda Luisi Steering CommitteeMr. Nels Lund Historical Perspective Work TeamMr. Robert Mance Survey Work TeamMs. Patricia Rincon Steering CommitteeMr. Danny Salzhandler Current Inventory Work TeamMs. Karen Slevinske SubcommitteeMs. Lois Sunrich Survey Work TeamMr. John Wesley Comparative Analysis ii
  5. 5. ENCINITAS COMMISSION FOR THE ARTSThe mission of the City of Encinitas Commission for the Arts Is to promote the Arts for the communities of Encinitas with the highest quality and widest variety of the Artspossible, through exposure, education and advocacy, and to support the establishment of arts facilities.Arts Commissioners Serving Previous Terms April 1998 - March 2002 Michael Charnow Carolyn Cope Thomas de Soto Lindsay Duff Cris Hicks Paul Henry Kaczorowski Patricia Khalifa Carol Mayne Barbara Miller Thomas Nee Jack Quick Viola St. Pierre Patricia Rincon Martha Witz Mario Yco iii
  6. 6. I. VISION ASSUMPTIONS The need for creative expression is a natural part of the human condition. Art is a distinguishing and positive feature of civilization. Art is an essential element in the life of Encinitas. The support and encouragement of artists contributes to the development of Encinitas’ cultural life. The City of Encinitas has a role to play in the cultivation and support of its cultural resources. G 1
  7. 7. II. GOALS, OBJECTIVES AND STRATEGIES GOALS I. Make the Arts Available to All Encinitas Citizens II. Support the Arts and Artists of the Community III. Build Community through the Arts IV. Stimulate Economic Vitality Via the Arts V. Create Opportunities for Artistic Expression In All Its Diversity VI. Celebrate the History of the City’s Artistic, Cultural, and Historic Achievements VII. Weave the Arts Into the City’s Planning and Design Process 2
  8. 8. ACCESS TO ALL OBJECTIVES GOAL I 1. Communicate information for and about the MAKE THE ARTS Arts to everyone. AVAILABLE TO ALL 2. Provide the public with increased physical accessibility to the Arts. ENCINITAS CITIZENS 3. Attract the participation of outside artists in local art and community events.NINE STRATEGIES1.1 Communicate information for and about the Arts to everyone. 1) Using available technology, employ a diverse public communication system to disseminate information about the Arts. 2) Communicate the activities of regional, state and national, public and private Arts agencies and organizations within the Encinitas community. 3) Collaborate with other art agencies and organizations to develop, maintain and enhance a local and regional audience base for the Encinitas Arts community.1.2 Provide the public with increased physical accessibility to the Arts. 1) Identify areas of the Encinitas community calling for increased exposure to the Arts. 2) Create and implement model programs providing accessibility to the Arts for everyone. 3) Create a long-range plan for the development of a multi-use performing Arts space. 3
  9. 9. 1.3 Attract the participation of outside artists in local art and community events. 1) Promote regional collaboration between local Arts agencies, civic and community groups, and artists from outside the Encinitas area. 2) Encourage major art events that target participation from regional, national and international artists and audiences. 3) Promote existing efforts of local groups to bring outside artists to live/work in Encinitas. 4
  10. 10. PROFESSIONALISM & ACCOUNTABILITY OBJECTIVES GOAL II 1. Provide for a systematic and accountable process that enables artists and art SUPPORT THE ARTS organizations to serve the community well. AND 2. Identify and/or establish associations and partnerships with regional, state and national ARTISTS service and advocacy organizations that benefit local artists and Arts organizations. IN THE 3. Establish a local network of partnerships in COMMUNITY support of the Arts and artists in Encinitas. 4. Provide the Arts community with professional development opportunities using the expertise and support from local, state, and national Arts agencies.TEN STRATEGIES2.1 Provide for a systematic and accountable process that enables artists and art organizations to serve the community well. 1) Create a categorical grants program that qualifies individual artists, arts groups and arts organizations to apply for funding through the Commission for the Arts. 2) Develop policies and procedures, eligibility requirements, review process, and contractual requirements for artists and/or arts organizations applying for, and receiving funding through the Commission for the Arts. 5
  11. 11. 3) Develop policies and procedures, eligibility requirements, review process, and contractual requirements for artists, arts organizations applying for, and receiving City funding.2.2 Identify and/or establish associations and partnerships with regional, state and national service and advocacy organizations that benefit local artists and Arts organizations. 1) Encourage widespread participation at regional, state and national arts meetings, workshops, and conferences and interaction with other local, state, national and international arts agencies.2.3 Establish a local network of partnerships in support of the Arts and artists in Encinitas. 1) Identify local artists, arts groups, and arts organizations, including prospects for public and private sponsorships and partnership links. 2) Provide the arts community with workshops, seminars, and forums to explore partnership possibilities. 3) Provide for a liaison that facilitates arts related projects and activities.2.4 Provide the Arts community with professional development opportunities using the expertise and support from local, state, and national Arts agencies. 1) Sponsor technical assistance workshops and programs for local artists and arts groups and organizations. 2) Make available to the arts community the most current information on the Arts via the City website, regular, and electronic mail. 3) Sponsor forums that enable artists and arts organizations to address a multiplicity of issues on the Arts. 4) Assist artists in seeking support from private, local, county, regional, or national granting sources. 6
  12. 12. COMMUNITY PARTNERSHIPS OBJECTIVES GOAL III 1. Promote collaborative partnerships between the Arts and all other facets of the community. BUILD 2. Encourage residents to share the Arts with each COMMUNITY other. THROUGH 3. Promote inter-community and intra-community awareness via the Arts. THE ARTS 4. Promote the value and benefits of the Arts as a stimulus for a healthy environment that strengthens community bonds.TEN STRATEGIES3.1 Promote collaborative partnerships between the Arts and all other facets of the community. 1) Encourage cross-fertilization within industry, commerce, education, civic groups, community groups, and the Arts to support community-building efforts.3.2 Encourage residents to share the Arts with each other. 1) Promote artistic contributions from individuals who are committed to the vitality and artistic growth of the community. 7
  13. 13. 3.3 Promote inter-community and intra-community awareness via the Arts. 1) Create avenues for multi-community involvement. 2) Build a citywide arts advocacy group whose primary goal is cross-collaboration. 3) Encourage community-centric events created by the community that are about the community, and benefit the community.3.4 Promote the value and benefits of the Arts as a stimulus for a healthy environment that strengthens community bonds. 1) Use the Arts as a vehicle to engage the public in meaningful civic dialogues and cultural forums about the values of democracy, community life, and social issues. 2) Encourage the development of philosophies that explore the relationship between the Arts and the physical, emotional and mental well being of the community. 3) Promote cultural events with themes of tolerance and understanding, freedom, community pride, and related topics. 4) Maintain a healthy community by promoting art programs that increase the self-esteem and self-confidence of the individual. 5) Collaborate with local groups to use the Arts as a means to address the social needs of the community. 8
  14. 14. ENTREPRENEURIAL ECONOMIC DEVELOPMENT OBJECTIVES 1. Create Arts-to-Business/Business-to-Arts encounters GOAL IV and partnership opportunities. 2. Work in partnership with the City and private sector STIMULATE ECONOMIC to promote Encinitas as a cultural destination. VITALITY 3. Foster City participation in a commitment to enhance business through the Arts. VIA THE ARTS 4. Market the Arts as an important industry that contributes to the economic vitality of Encinitas. 5. Provide opportunities for artists to enhance citywide economic development of Encinitas. 6. Promote the Arts as a means to enhance the quality of for the citizens of Encinitas.NINETEEN STRATEGIES4.1 Create Arts-to-Business/Business-to-Arts encounters and partnership opportunities. 1) Promote art events that attract foot traffic and create an awareness of specific commercial areas in Encinitas. 2) Educate business groups on the economic benefits of art/business partnerships. 9
  15. 15. 3) Encourage artists to seek opportunities to enhance the physical environment of business districts. 4) Create and promote forums for the exchange of ideas and goals between artists, arts advocates, and members of the business community.4.2 Work in partnership with the City and private sector to promote Encinitas as a cultural destination. 1) Provide Commission representation and active participation on the Encinitas Cultural Tourism Committee of the City. 2) Pursue projects and initiatives that use the Arts to attract visitors. 3) Cultivate art events that are innovative and culturally diverse. 4) Promote artist participation in community-wide events. 5) Promote the Arts and culture of Encinitas to local, regional, state, national and international media conglomerates. 6) Collaborate with coastal and inland local-arts agencies and the North County Convention and Visitors Bureau to develop marketing tools that promote the Arts and culture of North County.4.3 Foster City participation in a commitment to enhance business through the Arts. 1) Involve City volunteer committees in the promotion of artists, arts, and cultural heritage events that contribute to the Encinitas economy. 2) Demonstrate a commitment by the City to the economic vitality of Encinitas through the Arts. 3) Infuse an atmosphere of common ground in the City environment exemplifying how the Arts can take a leading role in the development of Encinitas. 10
  16. 16. 4.4 Market the Arts as an important industry that contributes to the economic vitality of Encinitas. 1) Evaluate the need to periodically study the impact of the City’s investment in the Arts and culture of the local economy.4.5 Provide opportunities for artists to enhance citywide economic development of Encinitas. 1) Support the opportunities that bring audiences to Encinitas through vehicles such as performances, residencies, workshops, and master classes. 2) Foster arts and cultural activities and exchanges in the global community (for example: Sister City Committee’s International Exchange Program of the City).4.6 Promote the Arts as a means to enhance the quality of life of the citizens ofEncinitas. 1) Encourage art elements in private development and renewal. 2) Support mixed-use development conducive to live/art space and cultural districts. 3) Encourage artist participation in public and private capital improvement projects in the community. 11
  17. 17. DIVERSITY OF EXPRESSION OBJECTIVES GOAL V 1. Advocate for the increased development of CREATE OPPORTUNITIES venues for artistic expression. FOR 2. Encourage Arts events and programs that are ARTISTIC EXPRESSION diverse in nature. IN ALL ITS 3. Advocate for a broad definition of the Arts. DIVERSITY 4. Work to ensure representation of a variety of artistic viewpoints and cultures.TEN STRATEGIES5.1 Advocate for the increased development of venues for artistic expression. 1) Develop a long-term plan for the establishment of visual, performing, and cultural arts spaces in Encinitas. 2) Inventory existing, under-used, untapped, and potential venues. 3) Collaborate with the local school districts in assessing and planning for the Arts education needs of the community.5.2 Encourage Arts events and programs that are diverse in nature. 1) Convene focus groups representing a wide range of disciplines to review and propose programs and events that enhance the diverse nature of local art. 2) Encourage diversity of local art through programming. 12
  18. 18. 5.3 Advocate for a broad definition of the Arts. 1) Identify resources and opportunities that encourage and support the diversity of artistic expression.5.4 Work to ensure representation of a variety of artistic viewpoints and cultures. 1) Advocate for policies and procedures that value all forms of artistic expression. 2) Encourage membership on the Commission, its committees and review panels that reflects the broad geographic, cultural, and professional diversity of the community. 3) Advocate for diverse artistic expression on a global level. 4) Support community efforts to present art that represents diverse artistic viewpoints and cultures. 13
  19. 19. PRESERVATION OF COMMUNITY CHARACTER OBJECTIVES GOAL VI 1. Provide opportunities that reflect and celebrate CELEBRATE THE HISTORY Encinitas’ artistic, cultural, and historical traditions and heritage. OF THE CITY’S 2. Identify and preserve information about Encinitas’ artistic, cultural, and historical ARTISTIC achievements. ACHIEVEMENTS 3. Preserve the elements that contribute to the unique character of the Encinitas communities. 4. Preserve places and events of historical significance, both physical and cultural.SEVEN STRATEGIES6.1 Provide opportunities that reflect and celebrate Encinitas’ artistic, cultural, and historical traditions and heritage. 1) Promote events that encourage artists to engage in interpretive historic work. 2) Collaborate and/or establish partnerships with local heritage, historic preservation, and cultural groups. 14
  20. 20. 6.2 Identify and preserve information about Encinitas’ artistic, cultural, and historical achievements. 1) Develop an archive of the historical, cultural, and artistic achievements of Encinitas and catalogue information to be used as a library for the Arts.6.3 Preserve the elements that contribute to the unique character of the Encinitas communities. 1) Ensure that proposed artistic and cultural endeavors exhibit sensitivity and respect for the site where it will be placed and/or take place. 2) Promote citizen awareness of the communities’ unique cultural and historic elements.6.4 Preserve places and events of historical significance, both physical and cultural. 1) Develop policies and procedures to protect the City’s artistic, cultural, and historical artifacts and sites. 2) Collaborate with artists, local civic groups, and community groups to preserve the ongoing history of the Arts in Encinitas. 15
  21. 21. AESTHETIC GROWTH MANAGEMENT GOAL VII WEAVE THE ARTS OBJECTIVES INTO THE 1. Encourage the need for long-term strategies to integrate Arts in civic planning and design. CITY’S PLANNING AND DESIGN PROCESSONE STRATEGY7.1 Encourage the need for long-term strategies to integrate the Arts in civic planning and design. 1) Develop policies and procedures to consider and recommend Public Art projects and initiatives for the City. 16
  22. 22. III. HISTORICAL PERSPECTIVE “All of the elements that attracted humans were present in the Encinitas area – sunshine, beach, flowing water, moderate climate, easily scaled terrain, and the natural resources to produceplant and game to satisfy hunger as well as shelter and clothing. These are the elements that attracted wandering groups of natives (La Jollan and Kumaay) as early as twelve thousand years ago.” Mac Hartley, Author of Encinitas History & Heritage 1999Five Communities Rich in History Located along six miles of Pacific Cardiff’s history began in 1875 whencoastline in the northern half of San Diego the McKinnon family homesteaded on theCounty, Encinitas is comprised of twenty-one San Elijo Lagoon. In 1909, J. Frank Cullensquare miles of coastal beaches, cliffs, flat- bought a large tract on the San Elijo Lagoontopped coastal sand, steep mesa bluffs, calling Cardiff-by-the-Sea after the city ofrolling hills and surround by two lagoon Cardiff in Whales. In 1884, Germansanctuaries. The area acquired its name in immigrants settled Olivenhain as farmland.1669 from a Spanish governor traveling Over decades, each of thesethrough on the El Camino Real naming the communities has evolved with a uniquearea Encina Canada, which means “hills of character and identity founded on a stronglive oaks.” sense of place and awareness of history. When Encinitas incorporated in 1986 Preserving the history of the land and itsas a general law city, it merged five existing people has long been a priority for residentscommunities: New Encinitas, Old Encinitas, and, evidenced in the historic preservationCardiff-by-the-Sea, Leucadia, and Olivenhain. element in the City’s General Plan elementWith the exception of New Encinitas, all and by the local historical groups and notedfour of the latter communities were founded historians committed to documenting thein the late 1800’s. Jabez Pitcher, who moved region’s rich cultural heritage.to the area from the Midwest in 1881, is said Encinitas has always been a propitiousto be the father of Encinitas. In 1870, English environment for artistic pursuit andspiritualists established Leucadia, naming it inspiration. The Arts have thrived throughoutafter a Greek Island meaning ‘Isle of Paradise’ its history generating a long list of artistsand the streets after figures from Greek whose beginnings or ends have left theirmythology. mark on the community. 17
  23. 23. An important element of the Arts composed legendary songs like “HaveMaster Plan has been to capture stories and Yourself a Merry Little Christmas” with Ralphpersonalities of Encinitas’ past as prelude to a Blaire and “Meet Me in St. Louis.” Helong-range plan to develop an in-depth arranged music for such Broadway hits asdepository of the artistic history of the “Gentlemen Prefer Blondes” and workedregion. The following are some examples of with Hollywood greats like Judy Garland,the works collected by the Historical Lena Horn, Carol Channing, Ethel Merman,Perspective Work Team. Ann Miller, Carmen Miranda, Mickey Rooney and many more.MUSIC –The Hammond Piano FILM ”Factletts” Before electric power, local musicians Encinitas’ pleasant weather attractedplayed to all-night revelers until daylight Hollywood entertainers such as Douglasguided them home on narrow unpaved Fairbanks and Mary Pickford who frequentedroads. The Hammond Family, originally from La Paloma Theater. Lola Roach LarsonEngland via Missouri, was the foremost featured in Hal Roach’s “Our Gangmusical family in Encinitas in the 1880s. The Comedies,” still resides in Encinitas. Charliefamily owned the only piano in town, which Chaplin’s older brother Syd owned the landwas transported on wagon through dirt-pot- where Encinitas City Hall sits, which explainsholed roads to parties and dances around the the Charlie Chaplin sightings around“Horn.” Each member played at least one Encinitas. La Paloma Theater is haunted bymusical instrument - piano, violin, vocals and the ghost of a man who accidentally plungedeven the ukulele. The Family built a hotel to his death from the balcony in 1928. Sophiewith a dance floor providing all-night Tucker, “The Last of the Red Hot Mamas,”dancing and music for the ranch holders and almost bought property in Cardiff in thevisitors to the area. A descendent of the 1920s. Mitch Ewing, the actor who playedfamily, Lyle Hammond composed “It Sheriff Mitch in “Sky King,” lived inhappened On the Beach in Encinitas “ while Olivenhain in the early 1950s. Patty Page hadcourting his wife. her nails manicured in Encinitas on 2nd Street.The Encinitas Song From Hollywood with Love Songwriter Hugh Martin, currently a Academy Award nominee, Bessieretired Encinitas resident, wrote the Love, danced the Charleston in “The King of“Encinitas Song” with Ida Cooley. An Main Street” and “Broadway Melody.” SheAcademy Award nominee and member of starred with Wallace Beery in the firstthe Music Hall of Fame, Hugh Martin 18
  24. 24. critically acclaimed 1925 version of “The LostWorld,” an animated film about pre-historic A Sampling of long-time Localdinosaurs that introduced stop-action Artists from the Pasttechniques still in use today. Built in 1927, • Morris Anthony of The SwingstersBessie’s three guest cottages and two-story 1938, taught music at San Dieguito Highhouse located on Third Street in the Encinitas’ School and wrote musical scoreshistoric downtown district are still occupied. performed at the Paloma Theater.Her autobiography, “From Hollywood with • Laura Bumann, daughter of one theLove,” recounts her many journeys as a first colonists in Olivenhain.Hollywood starlet during WWII. • Ginger Keahi Allen, a protégé of some of the most prominent Hawaiian Kumus,Painting is a teacher of Polynesian dance and has In 1929, five artists stood on the steps performed at the Del Mar Fair Groundsof the San Diego Museum of Art posing for a for 43 years as well as presented dancephotographer who would commemorate programs all over the region.their exhibition of landscape paintings from • Janice Lee has taught classical ballet1896 to 1940. The artists were: Charles A. for 34 years.Fries, Maurice Braum, Alfred Mitchell and • Greta Grossman is a long-timeCharles Reiffel and Leslie Lee, from Encinitas, resident painter of Encinitas and memberwhose paintings illustrate the local native of the San Diego Art Guild, Oceanside,residents and life in the San Diego region and Carlsbad Art Leagues.including Baja. His paintings are now a • Mark Whitley, from Cardiff, designedcollection of the San Diego Museum of Man. the Boat Houses SS Moonlight and the SS Encinitas for Miles Kellogg in 1929. 82% of Encinitas residents surveyed agree that Encinitas has a rich historical, cultural, and artistic tradition that should be preserved. The Arts Master Plan Survey, April 2001 19
  25. 25. IV. CURRENT INVENTORY The following programs were sponsored in part by the City of Encinitas through aprogram of the Commission for the Arts over the course of the Commission’s history from March1998 to the present.Youth 101 Artist Colony Student Art Gallery Music in the Schools Program Performing Arts in the Classroom PicArtCommunity Arts Tour Mobile Project Annual City of Encinitas Day Celebration – Artistic Component o Artist Enclave o Chalk Encinitas o Encinitas Photo Contest & Exhibition Poetry Slam at the La Paloma Theater Independent Film SocietyVisual Arts Civic Center Art Gallery Endangered Species Collaborative Exhibition with the San Diego Arts Institute, Balboa Park San Dieguito Art Guild Speaker Series Surf Art at the Annual Rob Machado Surf ClassicPublic Art Projects Hwy 101 “Arts Alive” Banners Cardiff Banners “Medallions” and “CommuniCans” for the Encinitas Downtown Streetscape Project Tree Grates 89% of Encinitas residents surveyed believe that programs should be supported that involve everyone: adults, children, and families, which are cross-generational, multi-ethnic, and bring together our communities. The Arts Master Plan Survey, April 2001 20
  26. 26. Encinitas Arts Groups*101 Artist Colony Leucadia Art GalleryAcrylic Concepts Lou’s RecordsAlan Sculpture Studio The Lux InstitueAmerican Music Exchange Moonlight MusicArt Populaire Mira Costa Community College, San ElijoAzul Art Mta International GalleryBlue Moon Association Nels and the Peanut Butter Cookies BandBoston Art Company Nofufi Garden GalleryCardiff Cards Community Creative North Coast Opera& Cultural Center North County PoetsCarve Stone International North Indian Classical Dance EnsembleCenter for World Music Ole Flamenco/Academia De Baile EspañolCity Of Encinitas Commission for the Arts Patricia Rincon Dance Collectiveand Civic Center Art Gallery Performing Arts WorkshopClass ACT (Performing Arts in the Quail Botanical GardensClassroom Program) Rhino ArtConcerts by the Sea Salon RustiqueCreativity Matters San Diego Folk Heritage SocietyDance Company of North County San Dieguito Art Guild & Off Track GalleryEncinitas Art Ranch San Dieguito Heritage MuseumEncinitas Civic Arts Gallery San Dieguito Performing Arts AssociationEncinitas Historical Society San Elijo Lagoon ConservancyEnvironmental Sculpture Inc. Scripps Memorial-Encinitas - Art for HealingFirst Street Gallery ProgramFull Moon Poets Seagate Concerts Inc.G.A.G. Charitable Corporation Shadow Catcher CreationsHutchins Consort StarmakersIndependent Film Society Story ArtsJanice Lees School Of Ballet The Patnaik SistersJoseph Allen Gallery Westedge GalleryLa Paloma Theater Youth Symphonies of North County*The list consists of arts organizations and groups based in Encinitas. The Current Inventory Work Teamcompiled the data from as many sources as possible. However, groups not listed should contact the Commissionto be added to the database. 21
  27. 27. Encinitas Community GroupsAla Teen Encinitas/Solana Beach Soroptimist InternationalAlcoholics Anonymous Toastmasters Teen Action Service CorpsAmerican Legion #416 Family Literacy Program FacilitiesBoys & Girls Club of San MentorsDieguito Frogs Gym Teen Classes Cart Barn Encinitas RanchCadettes Senior Girls Interfaith Town Council Encinitas Community SeniorScouts Leucadia Merchants CenterCardiff Branch Library Association Encinitas Golf CourseCardiff Chamber of Leucadia Seabluff Village Keith Harrison PropertiesCommerce Community Association Scout House Day Camp BuildingCardiff Optimist Club Leucadia SurfboardsCardiff Town Council Lifeline Coastal Youth Services SchoolsDowntown Encinitas Magdalena Ecke YMCA Ada Harris ElementaryMainstreet Association North County Athletic Club California Institute Of HumanEagle Boy Scouts Teen Program ServiceEncinitas Branch Library North Coast Surfrider Capri SchoolEncinitas Chamber of Foundation Ocean Cardiff ElementaryCommerce Awareness Cardiff School DistrictEncinitas Community North County Chaplainry Diegueno Junior HighResource Center North County Health Services Encinitas Union School DistrictEncinitas Elke Lodge North Mens Club Floras Vista SchoolYouth Programs Olivenhain Town Council Mira Costa CollegeEncinitas Jewish Community Oz North Coast Oakcrest Junior HighCenter POSSE (Parents for Students Ocean Knoll SchoolEncinitas La Costa Rotary Club In Special Ed) Olivenhain Pioneer SchoolEncinitas Learning Center San Dieguito Alliance for Drug Pacific View SchoolEncinitas Lions Club Free Youth Parkdale Lane SchoolEncinitas Moonlighters San Dieguito Masonic Lodge Paul Ecke Central SchoolToastmasters San Dieguito Women’s Club San Dieguito High AcademyEncinitas Optimist Breakfast Seacoast Preservation San Dieguito Union SchoolClub Association DistrictEncinitas Rotary Self-Realization Fellowship Sunset Continuation High 22
  28. 28. Encinitas Community Events – What, Who, & Where SPRINGEVENT Sponsor LocationMARCHPhat Films City of Encinitas & Youth Commission La Paloma TheaterAPRILHeritage Museum Open House San Dieguito Heritage Museum SD Heritage MuseumAnnual Encinitas Street Fair DEMA* Hwy 101Library Book Sale Friends of the Encinitas Library Boys & Girls ClubSpring Egg Hunt City of Encinitas Community Services Ecke Sports ParkMAYIce Cream Social & Book Sale Friends of Cardiff Library Cardiff ElementaryBamboo Sale Quail Botanical Gardens Quail GardensSenior Information Fair City of Encinitas & Senior Commission Community CenterPancake Fiesta Community Social Paul Ecke Central Paul Ecke Central/Pacific View *Downtown Encinitas Mainstreet Association SUMMEREVENT Sponsor LocationJuneAnnual Nursery Tours Encinitas Chamber of Commerce NurseriesPolynesian Night Community Resource Center Weidner GardensAnnual Deep Pit BBQ San Dieguito Heritage Museum Olivenhain Town HallFather’s Day Annual Beach Party & Fathers Resource Center Moonlight Beach Menchune Surf ClassicJune – August Quail Botanical Gardens Quail Botanical GardensSummer Concert Series DEMA Hwy 101Rods & WoodiesJulyFourth of July Community Event Community Church Groups Glen ParkPoetry Slam Full Moon Poets La Paloma TheatreJuly – AugustSunday Summer Concerts by the Sea City of Encinitas Community Services Moonlight BeachSummer Softball Expo City of Encinitas Community Services Cardiff Sports ParkAugustFiesta de las Flores St. John’s Catholic Church St. John’s Catholic ChurchTaste of Mainstreet DEMA Hwy 101Annual Gala Quail Botanical Gardens Quail Botanical Gardens 23
  29. 29. FallEVENT Sponsor LocationSeptemberGreek Festival Sts. Constantine & Helen Greek Church Greek ChurchWavecrest Woodie Meet San Diego Chapter Natl. Woodie Club Moonlight BeachBamboo Sale Quail Botanical Gardens Quail GardensHeritage Museum Open House San Dieguito Heritage Museum Heritage MuseumAnnual Oktoberfest & Craft Faire Encinitas Chamber of Commerce Mt. Vista & El Camino RealOctoberAnnual Encinitas Day Celebration City of Encinitas Community Services Hwy 101Artist Enclave & Photo Contest City of Encinitas & Arts Commission Hwy 101Flame of Life Community Resource Center Community Resource Ctr.Fall Plant Sale Quail Botanical Gardens Quail GardensHalloween Safe Trick or Treat DEMA Hwy 101Fall Book Sale Friends of Encinitas Library Cornish Road @ E StreetChili by the Sea Cook Off Cardiff Chamber of Commerce Cardiff Towne CenterRob Machado Surf Classic Cardiff Chamber of Commerce Cardiff State BeachNovemberAnnual Poinsettia Festival DEMA Hwy 101Craft Fair Olivenhain Town Council Olivenhain Town HallAnnual Designer Trunk Show Soroptimist North Coast TBA WINTEREVENT Sponsor LocationDecemberFall Flower Tour Encinitas Chamber of Commerce Paul Ecke Poinsettia RanchGarden of Lights Quail Botanical Gardens Quail GardensEncinitas Holiday Parade City of Encinitas Hwy 101Holiday Book & Bake Sale Friends of the Cardiff Library Cardiff Towne CenterAnnual Holiday Open House Encinitas Historical Society School HousePoinsettia Ball Magdalena Ecke Family YMCA TBAHoliday Basket Food Drive Community Resource Center Community Resource Ctr.JanuaryPoetry Slam Full Moon Poets La Paloma TheaterFebruaryOpen House & Educational Festival The Grauer School The Grauer School 24
  30. 30. V. METHODOLOGY “It is the Commission’s goal to create a Master Plan that is dynamic and relevant. The Plan will be flexible enough to allow for changes in attitudes related to the Arts, but firm enough to give stakeholders a sense of direction and focus for the future. The Plan will recognize the uniqueness and diversity of Encinitas neighborhoods, and develop projects that complement that diversity. The Master Plan will define the future vision of the Arts in our community.” The Arts Master Plan Steering Committee, August 1999Hicks movedand Charnow seconded…” In March 1998, the Encinitas City creation of a planning document that wouldCouncil established the Commission for the Arts guide the future of the Commission and theto serve as the focal point for discussion of arts Arts in Encinitas. Commissioners Charnow, Duffrelated issues within the City. The Commission and Hicks proposed that the Commissionwas to recommend policies and plans for the establish a goal to develop a plan that woulddevelopment of the Arts within the City of guide present and future decision-makers inEncinitas, including new or augmented arts issues related to how all forms of the Arts canfacilities and programs in the community. In be integrated into the community’s overallApril 1998, Council appointed seven Encinitas character.residents to serve as Commissioners; they were In September 1999, the CommissionMichael Charnow, Carolyn Cope, Lindsay Duff, approved the creation of an Arts Master Plan toPatricia Khalifa, Jack Quick, Martha Witz, and provide guidance and direction for the integrationMario Yco. of art into the lives of the citizens of Encinitas. To During the next ten months, the avoid an isolated decision-making process, theCommission spent many hours conferring over Commission formed an Arts Master Planthe Commission’s programs and funding Subcommittee to incorporate the broadest cross-priorities. In August 1999, a steering committee section of the community possible in the planningof Commissioners and staff, Michael Charnow, process.Lindsay Duff, Cris Hicks and ManagementAnalyst Dan Hippert, began to address the 25
  31. 31. “Lessons Learned” The Steering Committee began by In March 2000, the North Countygathering information to give guidance and Times featured the City’s planning process anddirection to the Arts Master Plan process. called for “Arts-Minded Citizens” to serve on aThey looked to the regional arts community for community-based planning committee. Theadvice on cultural planning, inviting arts leaders Commission reviewed over 50 applications,from throughout San Diego and Orange interviewed approximately 30 individuals, andCounty. appointed 23 community residents to serve onA Regional Workshop took place on November the Subcommittee. The first meeting took place5, 1999. The Workshop brought together 25 on May 18, 2001, kicked off by a workshop onprofessionals from local arts agencies, county cultural planning by Los Angeles Office ofand municipal staff, and arts organizations to Cultural Affairs staff.address issues that crossed city boundaries and “A Work-Team Approach”were common to all. Participants shared During the months that followed, therespective experiences about the “do’s and newly formed Arts Master Plan Subcommitteedon’ts” of cultural planning, (“See Credo” page worked at defining a vision for the Plan and37). The Regional Workshop provided a much- adopted committee norms to guide theneeded forum for regional discussion about the planning process. They outlined elements of thearts. Moreover, it helped define the framework Plan and formed five subgroups called “Work-and scope of the Arts Master Plan, which, for Teams” to focus on separate sections andEncinitas, would be a committee-driven phases of the Plan.planning process over 18 months with The Work-Teams were: 1) Arts Benefitssignificant input from the community. Team - compiled data in support of the Arts; 2)“Attention Arts-Minded Citizens” Comparative Analysis Team - reviewed content and format of cultural plans from other cities; With the formation of the “Arts Master 3) Current Inventory Team - collectedPlan Subcommittee,” the Commission’s intent information about artists, arts groups,was to recruit members who would represent organizations, and resources in the community;the broadest cross-section of the community 4) Historical Perspective Team - researched oraland prevent any group or community from histories and stories about the Arts in Encinitas;feeling disenfranchised. The committee’s make- and, 5) Survey Work Team - developed aup had to be diverse and include artists, community survey to gauge public opinioneducators, business, and civic leaders who may about the Arts in Encinitas.have a stake in the process and its outcome. 26
  32. 32. By way of smaller, more frequent and Encinitas. The Survey Work Team reviewed allfocused group meetings, the Commission was 450 community responses recorded at the Kick-able to implement a significant phase of the Off meeting and summarized them into 17Arts Master Plan process. The Work-Teams categories that included: marketing, diversity,collectively developed the Plan’s content and cultural heritage, etc., (See Kick-Off summaryhelped shape the foundation for the goals and page 38). From these categories, the Surveyobjectives of the Plan. Work Team proposed 14 questions for the Arts Master Plan Survey. In April 2001, the Survey“You’re Invited!” was distributed citywide with the Community In order to gain more input and garner Services Department newsletter and at thesupport from a broader segment of the Downtown Encinitas Mainstreet Associationcommunity, the Commission held a citywide Annual Street Fair. Over 600 responses wereforum to address specific issues and concerns received.about the Arts in Encinitas. On October 15, Results from the Arts Master Plan Survey2000, the Commission held a “Kick-Off results demonstrated a strong show ofMeeting” at the San Dieguito Academy in community support for the Arts in Encinitas.Encinitas. Community residents shared specific Eighty percent of persons queried stronglyconcerns and recommendations about the Arts, agreed that the Arts enhance the quality of lifeincluding arts in the community, the that they enjoy, (See Survey Results page 40).environment, public spaces, education, By June 2001, the Work Teams had completedgovernment, and much more. Information research and analysis of community input. Thegathered at the Kick-Off Meeting helped shape Subcommittee was ready to begin outlining thethe questions for the Arts Master Plan Survey. goals of the Arts Master Plan.The Kick-Off meeting also generated renewedenthusiasm to the process, attracting new “Make the Arts Available to All Encinitas Citizens”members to the Arts Master PlanSubcommittee. Finally, the community In July 2001, the City of Encinitas hiredresponses became the groundwork in the a consultant to help the Subcommitteeformation of the seven goals of the Arts Master coordinate the written phase of Plan. AfterPlan. careful analysis of cumulative community responses compiled to date, the Subcommittee“Art enhances the quality of life…” drafted eight overarching goals. On August 7, Input from the community at the Kick- 2001, the Commission reviewed theOff meeting provided the Subcommittee with Subcommittee’s recommendations, and with aample information to create a community few minor changes, adopted seven goals for thesurvey about the Arts that would address issues Arts Master Plan.relevant and specific to the residents of 27
  33. 33. Developing the objectives proved to be Strategizing for Successmore of a challenging to accomplish by Using the available resources, impact andcommittee. After a series of meetings over a need as the criteria, the Commission prioritizedthree-month period, the Subcommittee goals and objectives over a five-year period.requested 27the Commission take over the Finding innovative ways to “fund” the Artsobjective and strategy setting process of the Master Plan was the common denominator in allPlan. In October 2001, the Commission of the proposed implementation strategies. Thereconvened a Steering Committee made up of Commission researched potential sources forCommissioners Michael Charnow, Cris Hicks funding in other cities like Encinitas that affordand Patricia Rincon, and Subcommittee sustained funding for the Arts. Following carefulmember, Carol Skiljan. The Steering Committee review of options available to Encinitas, themet bi-monthly to develop the objectives and Commission proposed resourceful short and longimplementation strategies of the Plan over the term “Funding Strategies” to implement the Plan.course of three months. On July 1, 2002, the Commission In early January 2002, Commissioners adopted the final draft of the Arts Master Plan.Hicks and Rincon presented a first draft of A Council Subcommittee was formed withobjectives and strategies to the Commission for members of the Commission and City Councilreview. For the next five weeks, the to address Council questions and concerns.Commission worked meticulously through After careful review and minor revisions, Cityregular and special meetings to collectively Council adopted the Plan on November 20,agree on the wording of every objective and 2002. In April of 2003, a part-time Artstrategy in the Plan. On February 19, 2002, Coordinator was hired and a public unveilingwith members of the Subcommittee present, the of the Plan will be held at the 101 Artist ColonyCommission adopted 27 objectives, and 71 during National Arts and Humanities Month inimplementation strategies. Six months following October 2003.the adoption of the Plan’s seven goals, acollective and comprehensive community “In creating the Commission for the Arts,visioning process for the future of the Arts in we envisioned Encinitas as a community whoseEncinitas was realized. spirit and soul would be enriched with the Arts. Now residents have a forum to direct the development of different art mediums for the benefit of future generations.” Lou Aspell, 1998 28
  34. 34. ARTS MASTER PLAN PROCESS TIMELINEI. VISIONINGAugust 1999 Commission recommends the creation of an Arts Master Plan for the City of Encinitas that would guide and direct how the Arts are integrated into the lives of Encinitas citizens. Commission requests that City Council allocate $500 for FY 1999/2000 for a Regional Workshop to kick off the Arts Master Plan process.September 1999 Commission recommends the establishment of a subcommittee (then the Arts Master Plan Steering Committee) to create the Arts Master Plan. Commissioner Michael Charnow volunteers to serve as Chair and Commissioners Lindsey Duff and Cris Hicks volunteer as members.November 15, 1999 Commission holds a Regional Workshop. Representation at the meeting includes the Carlsbad Arts Commission, Escondido Arts Commission, Escondido Arts Partnership, Oceanside Arts Commission, Poway Performing Arts Guild, City of San Diego Commission for Arts and Culture and the San Diego Port Authority.December 1999 Steering Committee decides that the Arts Master Plan process will be community driven by a Subcommittee and take 18 months to complete.II. PRE-PLANNINGJanuary 2000 Arts Master Plan Steering Committee compares cultural planning plans of Seattle, Albuquerque, Phoenix, Escondido and Ventura.March 2000 North County Times covers the Commission’s call for volunteers to serve on a subcommittee to create an Arts Master Plan for the City. Article highlights the diverse representation from the community including artists, business leaders, and educators. Mayor appoints Viola St. Pierre to the Commission.April 2000 Commission appoints 23 Encinitas residents to serve on the Arts Master Plan Subcommittee.May 2000 Arts Master Plan Subcommittee holds first meeting of the new membership in the Poinsettia Room of the Encinitas City Hall. Felicia Filer, from the Los Angeles Office of Cultural Affairs, conducts a workshop on the cultural planning process. Subcommittee begins creating a vision to guide the planning process and adopts a set of norms to conduct committee work.June 2000 Subcommittee plans a public forum on issues related to the Arts in the community.August 2000 Carol Skiljan volunteers to serve as Vice Chair to the Subcommittee. 29
  35. 35. October 19, 2000 The “Arts Master Plan Kick-Off Meeting” is held at the San Dieguito Academy. James Hubbell, internationally acclaimed artist and architect, is keynote speaker. Over 200 participant comments are recorded. New members join the Arts Master Plan Subcommittee.III. COMMUNITY ASSESSMENTNovember 2000 Community responses are categorized into 17 areas and become the Community Response Summary document.December 2000 Subcommittee adopts a “work team” approach to conduct research for the various sections of the Plan: Historical Perspective, Survey Questionnaire, Current Inventory, Comparative Analysis, and Arts Benefits.January 2001 Work Teams begin meeting bi-weekly. Using the information categorized in the Community Response Summary, the Survey Work Team drafts 14 questions for the Survey Form.March 2001 Arts Master Plan Survey and Table of Contents are finalized. Mayor Dennis Holz appoints Tommy De Soto, Tom Nee, Patricia Rincon to the Commission.April 2001 Arts Master Plan Survey is distributed to Encinitas residents through the Community Services newsletter and at the Downtown Encinitas Mainstreet Association Street Fair.May 2001 Subcommittee Work Teams complete the Comparative Analysis element of the Plan and review Arts Master Plan Survey results.IV. GOAL-SETTINGJuly 2001 Community Services Department contracts an Arts Master Plan Coordinator to support the Subcommittee in the completion of the Arts Master Plan process. Subcommittee creates eight goals for the Arts Master Plan.August 2001 Commission revises the proposed goals of the Subcommittee and adopts seven goals. The Subcommittee holds three meetings to craft the objectives.September 2001 Members of the Subcommittee defer to the Commission to complete the remaining objectives of the Plan. Subcommittee meetings are postponed until further notice.October 2001 Subcommittee Chair Commissioner Charnow convenes a Steering Committee made up of Commissioner Cris Hicks, Commissioner Patricia Rincon and Subcommittee Vice Chair Carol Skiljan. The Steering Committee revises the timeline in order to complete objectives with implementation strategies.November 2001 Current Inventory list is mailed out to Subcommittee members for review. Commissioner Hicks and Rincon meet weekly to create the language for objectives and strategies related to the goals of the Arts Master Plan. 30
  36. 36. December 2001 City Council approves funding of the Arts Master Plan Coordinator through the completion of the Plan.January 2002 Commission conducts two Special Meetings to review and wordsmith the objectives and strategies developed to date.February 2002 Commission continues to review and revise objectives and strategies at the Regular monthly meeting and two additional Special Meetings. Commission adopts the final draft of objectives and strategies related to the goals of the Arts Master Plan on February 17.V. PLAN-WRITINGMarch 2002 City staff reviews the first draft of the Arts Master Plan. Mayor Christy Guerin appoints Kathryn Gould, Ron Ranson, and Karen Slevinske to the Commission.April 2002 Commission reviews the first draft of the Arts Master Plan. Commission holds its first retreat with newly appointed members. Commission begins series of four meetings to prioritize the goals and objectives related to the Arts Master Plan.May 2002 Commission approves City staff recommended changes and adopts the prioritized goals and objectives.June 2002 Commission determines “Funding” goals and “Next Steps” to implement the Arts Master Plan’s first year priorities. Commission reviews and approves staff recommended timeline to present Arts Master Plan to Council.VI. IMPLEMENTATIONJuly 2002 Commission adopts Final Draft of the Arts Master Plan and presents Plan to City Council on July 17, 2002.September 2002 Councilman Council forms a subcommittee of Mayor Christy Guerin andOctober Jerome Stocks and Commissioners Chairman Rincon, Ranson, and Slevinske To review the Arts Master Plan over three meetings.November 2002 City Council unanimously adopts the Arts Master Plan Commission on November 20, 2002March 2003 Mayor Jerome Stocks a appoints Bob Hord and Sally van Haitsma to serve the Commission.April 2003 An Arts Coordinator is hired to manage the implementation of the Arts Master Plan.July 2003 City posts the Arts Master Plan is City website.October 2003 The Commission holds a pubic unveiling of the Arts Master Plan at the 101 Artist Colony during National Arts & Humanities Month. 31
  37. 37. VI. PARTICIPANTS – WE WERE THERE! THE ARTS MASTER PLAN STEERING COMMITTEE August 1999 Michael Charnow, Chair Lindsay Duff Cris Hicks Linda Luisi Staff: Dan Hippert, Management Analyst THE ARTS MASTER PLAN SUBCOMMITTEE May 2000 Mr. Miles Anderson Encinitas Mr. Niels Lund Encinitas Ms. Veronica Baker Cardiff Mr. Robert Mance Cardiff Ms. Linda Bird Encinitas Ms. Barbara Miller Cardiff Ms. Madeleine Belanger Encinitas Mr. Kerry Miller Encinitas Ms. Therese Bushen Cardiff Mr. Robert Nanninga Encinitas Ms. Anna Cabo San Diego Mr. Tom Nee Leucadia Mr. Chris Calkins Encinitas Mr. Loyd O’Connell Leucadia Mr. Fred Caldwell Leucadia Mr. Bob Perine Encinitas Ms. Cristina Chacon Encinitas Mr. Robert Allen Pfeiffer Encinitas Mr. Michael Charnow Encinitas Ms. Candice Porter Leucadia Ms. Vanusa Christiani Encinitas Ms. Patricia Rincon Leucadia Mr. Drew Cottril Encinitas Ms. Leslie Ross Leucadia Mr. Robert D’Elia Encinitas Mr. Danny Salzhandler Cardiff Ms. Lindsay Duff Encinitas Ms. Barbara Scarantino Encinita Ms. Heidi Eustaquio Encinitas Mr. Hillel Schwartz Encinitas Mr. Mike Farber Encinitas Ms. Judianne Shannon Cardiff Mr. Mac Hartley Encinitas Ms. Erica Sharp Encinitas Ms. Cris Hicks Leucadia Ms. Karen Slevinske Encinitas Mr. Richard Hinger Encinitas Ms. Carol Skiljan Encinitas Ms. Audrey Jacobs Encinitas Ms. Betty Sturdevaa Encinitas Ms. Carol Jensen Encinitas Ms. Lois Sunrich Leucadia Ms. Kathie Jenuine Leucadia Mr. Kirk VanAllyn Encinitas Ms. Carol Koch Cardiff Mr. John Wesley Encinitas Ms. Christinia Lee Encinitas Ms. Beverly Whalen Encinita Ms. Linda Luisi Encinitas Mr. Collier Wilson Leucadia 32
  38. 38. THE ARTS MASTER PLAN SUBCOMMITTEE “WORK TEAMS” March 2001Arts Benefits Historical PerspectiveMs. Dania Brett Mr. Mac HartleyMr. Mike Farber Ms. Carol JensenMr. Robert Nanninga Ms. Kathy Jenuine Ms. Carol KochComparative Analysis Ms. Christinia LeeMs. Cristina Chacon Ms. Niels LundMr. Gene Chapo Ms. Lloyd O’ConnellMr. John Wesley Mr. Robert NanningaMs. Collier Wilson Ms. Rhoda ShapiroCurrent Inventory Community SurveyMs. Linda Bird Ms. Madeleine BelangerMr. Mike Farber Ms. Robert ManceMr. Danny Salzhandler Ms. Candice Porter Ms. Carol Skiljan Ms. Lois Sunrich 33
  39. 39. THE ARTS MASTER PLAN REGIONAL WORKSHOP Friday, November 5, 1999 Poinsettia Room, Encinitas City HallMs. Connie Beardsley Mr. Terry Goodman Ms. Sharla PresleyDirector Division Manager of San Marcos CommunityCarlsbad Arts Office Parks & Recreation Services Departmentl City of Oceanside ArtsMs. Jan Burton Commission Ms. Barbara PrestonArt Department Community LiasionPalomar College Ms. Cris Hicks Escondido Arts Commission for the Arts PartnershipMs. Sheila Cameron City of EncinitasCouncil Member Ms. Kathleen RubeshaEncinitas City Council Mr. Dan Hippert Board President Management Analyst Escondido ArtsMr. Michael Charnow City of Encinitas PartnershipCommission for the ArtsCity of Encinitas Mr. Paul Henry Ms. Catherine Sass Kaczorowski Public Art CoordinatorMs. Catherine Cleary Commission for the Arts Port of San DiegoWorkshop Facilitator City of EncinitasCity of San Diego Ms. Beverly SchroederOrganizational Ms. Linda Lipman Senior PlannerEffectiveness Department Executive Director Centre City Development Poway Performing Arts CorporationMs. Carolyn Cope, Chair Guild San DiegoCommission for the ArtsCity of Encinitas Ms. Linda Luisi Ms. Felicia Shaw Commission for the Arts Arts CommissionerMs. Lindsay Duff City of Encinitas Carlsbad Arts OfficeCommission for the ArtsCity of Encinitas Ms. Carole Mayne Dr. Ed Seigel, M.D. Commission for the Arts ChairMr. Steve Estrada City of Encinitas Solana Beach ArtsLandscape Architect CommissionEstrada Land Planning Ms. Barbara MillerSan Diego Commission for the Arts Mr. Ric Todd City of Encinitas Executive Director Chula Vista Cultural Arts Commission 34
  40. 40. THE COMMUNITY KICK-OFF MEETING Sunday, October 15, 2000 San Dieguito AcademyMs. Pessia Assa Encinitas Mr. Richard Huff EncinitasMs. Madeleine Belanger Encinitas Ms. Rosemary Kimbal CardiffMr. Rob Bell Del Mar Ms. Chelsea McGraw CardiffMs. Linda Bird Encinitas Ms. Emy Meiorin EncinitasMs. Sue Bobbitt Olivenhain Mr. Luciano Meiorin EncinitasMs. Dania Brett Encinitas Ms. Natori Moore EncinitasMs. Linda Brown Encinitas Ms. Julia Morgan EncinitasMs. Manuelita Brown Encinitas Ms. Mary Moser CardiffMr. Jess Burda Encinitas Mr. Robert Nanninga EncinitasMs. Therese Bushen Cardiff Mr. Michael Oyster EncinitasMr. Gene Chapo Encinitas Ms. Elizabeth Parker EncinitasMs. Madalaine Charnow Encinitas Ms. Candice Porter LeucadiaMr. Michael Clark Cardiff Ms. Janice Reed LeucadiaMs. Nancy Cunningham Encinitas Ms. Leslie Ross LeucadiaMs. Catherine Espinoza Encinitas Mr. Danny Salzhandler CardiffMr. Mike Farber Encinitas Ms. Rhoda Shapiro EncinitasMs. Leslie Fink Encinitas Ms. Janice Skillstad EncinitasMr. Randy Fink Encinitas Ms. Pat Smart Solana BeachMs. Dianne Gibbs Leucadia Ms. Dorothea Smith CardiffMr. Eric Gibbs Leucadia Ms. Ellen Speert EncinitasMs. Cathi Hagerty Encinitas Ms. Lois Sunrich LeucadiaMr. David House Cardiff Ms. Stephani Stephenson CarlsbadMr. James Hubbel San Diego Ms. Irene de Watteville Solana BeachMs. Sharon Huff Encinitas Mr. John Wesley Encinitas Ms. Martha Witz Encinitas 35
  41. 41. VII. COMMUNITY RESPONSES “The Arts Master Plan must be a living, breathing document that continues to reflect the will of the community.” Karen Slevinske, Arts Master Plan Subcommittee The Arts Master Plan involved A. What Is The Focus And Scope Ofparticipation and input from over 150 Your Plan?Encinitas’ community residents. The diligent B. How Were You Funded?process of public input, dialogue and C. Whom Did You Include To Createteamwork involved approximately 25 The Plan?Subcommittee meetings, 9 Work Team D. What Were The Lessons Learned?meetings, 11 Regular and 9 Special meetings Participant responses to the questionsof the Commission and 3 community helped the Steering Committee develop themeetings over the course of 30 months. From framework of the Encinitas Arts Master Planthe onset, the Arts Master Plan has been process.characterized by a 100% community-driven A. The Plan would be to define goals,and community-based planning process. objectives and strategies to integrateThe Regional Workshop the Arts in the City’s overall character; The Regional Workshop was the first B. With limited funds available,step in the visioning process of the Arts coordinating the planning processMaster Plan. The purpose of the workshop would depend on a work force ofwas to was to gain local and regional support committed volunteers - in otherfor the work of the Subcommittee and bring words - by committee;arts coordinators and specialists from all cities C. The planning process would includein San Diego County to address issues that participation and input from thecross jurisdictional boundaries but may be broadest cross-section of the communitycommon to all. Members of the Encinitas Arts possible through public forums,Commission facilitated the groups in dialogue workshops and survey questionnaires;to respond to the following questions: D. Samplings of ‘lessons learned’ follow. (See Appendix for full list of participant responses). 36
  42. 42. Tidbits of wisdom shared by Regional Workshop participants (See page 36) PROCESS Do the plan and do things at the same time. Get the artists involved from the beginning of the project. Be inclusive — don’t leave anyone out. Remember that other folks in your City departments can be your best sales people and partners. Take the time to educate them - include City staff. • Everybody gets a copy of the press release PLAN DON’TS Don’t spend too much time on a long document. Don’t re-invent the wheel. Don’t just do it because someone else did. Don’t lock yourself into things you can’t do. PLAN DO’S Do goals and strategies first. Make the plan within your means. Make some policy decisions now. Pick one thing and do it. PHILOSOPHY Philosophy has to come from the Council down. Don’t be afraid to be unpopular! Take the heat. Be strong in the face of adversity. Re: matching funds — just keep asking. Patience — don’t get discouraged. It takes a long time…☺ 37
  43. 43. The Kick-Off Meeting The purpose of the Kick-Off Meeting concerns and proposed solutions to make thewas to invite more input from the Encinitas realize its potential as a culturalcommunity on Arts-related issues citywide center. Over 450 comments (listed in theand to attract new participants to the Arts Appendix), were recorded that addressed theMaster Plan Subcommittee. Issues addressed wants and needs of local residents regardingat the Kick-Off Meeting became an important the Arts in Encinitas.source to gauge public opinion and support. The Survey Work Team analyzed the The Kick-Off Meeting took place at 450+ statements and grouped them tothe local high school. Over 50 residents produce 17 overarching arts-relatedparticipated, including James Hubbel, categories. From the general categories wereinternationally acclaimed artist and the formulated a series of questions for the Artskeynote speaker at the event. Participants Master Plan Survey. Listed below is abroke into small groups, facilitated by the summary of the major issues addressed byArts Commissioners and Subcommittee Kick-Off Meeting participants.members, and shared visions, expressed KICK-OFF MEETING COMMUNITY CONCERNS 1. Cultural Heritage, Diversity, Enrichment 9. Funding (Public and Private) 2. Facilities and Venues 10. Programming and Events 3. Community Character and Quality of Life 11. Community Spirit, Identity and Sense of 4. Public Arts, Community Development and Community Beautification 12. Political Development, Leadership and 5. Artist Recognition, Acceptance and Visioning Acknowledgement 13. Humanistic and Philosophical 6. Education, Artist Development and 14. Ecology and Environment Partnerships 15. Mobility, Accessibility and Transportation 7. Administration and Implementation 16.Youth Involvement 8. Economic Development 17. Marketing, Advertising and promotion 38
  44. 44. The ArtsMaster Plan Survey complete disagreement to completePurpose agreement. The purpose of the Arts Master Plan FormatSurvey was to measure and heighten public The Subcommittee determined threeawareness and support of the Arts of characteristics of the survey:Encinitas. Topics queried in the survey were: • A general population would be • Attitudes and opinions about the Arts, surveyed, • Preferences for types of programs in • Random sampling would be the Arts, and employed so that the results can be • Perceived needs for facilities and generalized to the population, and venues for the Arts in the community. • Survey would include questions aboutRationale the individual’s participation in various The idea to conduct a citywide survey activities.was introduced by City Manager Kerry The questionnaire was designed to gaugeMiller. The Subcommittee held an open public opinion. The survey measuredforum for the entire community to gather favorable, neutral, and opposing opinioninput on the types of questions that may be about the Arts in the Encinitas community.included on a survey questionnaire. Respondents were instructed to mark 1 or 2 The “Arts Master Plan Kick-Off in disagreement, 3 if neutral, and 4 or 5 inMeeting” elicited over 450 statements from agreement. The final two questions queriednearly 50 participants. The responses were preferences for programs and venues for thecategorized into 17 areas of concentration. Arts. The survey was distributed to overThe Survey Work Team created 14 questions 28,000 residents through the City offor the Arts Master Plan Survey. The Survey Encinitas’ quarterly newsletter.intended to gauge public opinion about issuesrelated specifically to the EncinitasCommunity. Feedback ranged from in 39
  45. 45. The Questions The Results The 14 questions contained in the Survey The results of the Survey indicated awere based on the 17 overarching issues high level of interest and need by the publicaddressed at the Kick-Off Meeting. The first for arts services and strong arts presence in12 questions measured the extent, on a scale the community. A total 601 responses werefrom 1 to 5, to which residents agreed or received, 3% of the entire distribution. All ofdisagreed on issues about the Arts in Encinitas the survey questions from 1 through 12relative to the following: received a high percentage of “5’s” in strong • History & culture agreement, 61% (lowest) to 80% (highest). • Quality of life The average for all 12 questions receiving a 5 • Diversity was 69%. When combined with those • Public Art • Youth questions receiving a 4, the in agreement • Community Character combined average went up to 86%. The • Economic benefits • Cultural tourism average for all 12 questions receiving a • Access to information neutral response of 3 was 8%, and 2 and 1Questions 13 and 14 asked participants to (disagree) averaged 3%. The chart belowselect the arts discipline areas they enjoy most shows the percentage results for questions 1and the venues and events that should be to 12 in descending order.encouraged within Encinitas. ARTS MASTER PLAN SURVEY RESULTS IN DESCENDING ORDER Agree DisagreeSQ # Survey Statements (Abbreviated) 5s 4s 3s 2s 1s 2 Art enhances the quality of life 79.9% 12.5% 4.1% 2.1% 1.1% 6 Art opportunities for youth should be offered 75.1% 14.2% 7.5% 1.6% 1.6% 3 Art programs bringing communities together should be offered 74.1% 14.9% 7.2% 2.4% 2.2% 4 Public Art is beneficial to Encinitas 70.8% 16.7% 6.9% 3.0% 3.2% 8 Land planning & development should include art & cultural influences 70.2% 17.1% 7.1% 2.4% 3.8% 5 Arts should be included in public buildings & facilities 69.5% 17.0% 7.6% 2.9% 3.6% 12 An arts & cultural events calendar is important for the community 69.4% 20.7% 5.8% 1.3% 2.6% 7 Mixed use development of the Arts should be encouraged 65.7% 14.8% 12.8% 2.6% 4.0% 10 The Arts has economic benefits for the community 64.3% 20.2% 9.2% 3.1% 3.1% 9 Public resources should be made available for the Arts 64.1% 20.3% 8.2% 2.2% 5.5% 11 Arts & culture should encourage tourism for the City 62.2% 18.5% 11.1% 4.3% 3.9% 1 Encinitas rich history & culture tradition should be preserved 61.3% 20.3% 12.0% 3.5% 3.7% 40
  46. 46. SURVEY RESULTS FOR QUESTIONS 1 TO 12 WITH HIGHEST RANK “STRONGLY AGREE” (ROUNDED OFF) Questions Ranked "5" - Strongly Agree In Descending Order 80% 75% 74% 71% 70% 70% 69% 66% 64% 64% 62% 61%Quality of life Youth Arts for Public Art is Art in land Art in public Arts calendar Arts & Art benefits Public Cultural Historic & participation everyone beneficial to planning & buildings & mixed-use the economy resources for tourism cultural in the arts Encinitas development facilities development the arts preservation 2 6 3 4 8 5 12 7 10 9 11 1 THE COMBINED AVERAGES “STRONGLY AGREE” (ROUNDED OFF) COMBINED VALUE OF 4s & 5s 92% 89% 89% 90% 87% 87% 87% 84% 84% 82% 81% 80% 1 2 3 4 5 6 7 8 9 10 11 12 41

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