Envision Encinitas

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Using available technology, employ a diverse public communication system to disseminate information about the arts - Funded by the NEA 2005

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Envision Encinitas

  1. 1. What is Encinitas? Five Unique CommunitiesAn Array of Arts and Cultural Amenities A Destination
  2. 2. New Encinitas LeucadiaOld Encinitas OlivenhainCardiff-by-the-Sea Five Unique Communities
  3. 3. Cardiff-by-the-Sea
  4. 4. Old Encinitas The Self Realization Fellowship
  5. 5. Leucadia Boulevard Leucadia“I think of it as a piece of music.”
  6. 6. Lux Art New EncinitasInstitute
  7. 7. Olivenhain
  8. 8. Five Unique Communities Working Together to Provide a Uniqueand Authentic Experiencefor Residents and Visitors alike…
  9. 9. History Arts & Culture Natural Resources Shopping & DiningRecreation & Lifestyle Celebration
  10. 10. HistoryandHeritage
  11. 11. Landmarks
  12. 12. Arts andCulture
  13. 13. Quail Botanical Gardens
  14. 14. PUBLIC ART Tree gratesHwy 101 Streetscape Medallions
  15. 15. CommuniCans The Artist Colony 101 (2000-2004)
  16. 16. Preserving and Enhancing Our Natural Resources
  17. 17. San Elijo LagoonCoast Hwy. 101
  18. 18. SwamisMoonlight Beach
  19. 19. Shopping And dining
  20. 20. Lifestyle/Recreation
  21. 21. Encinitas LibraryCardiffLibrary
  22. 22. Self Realization Fellowship
  23. 23. The Healing Arts
  24. 24. Cottonwood Creek Park
  25. 25. Celebration
  26. 26. Floral Heritage
  27. 27. SurfCulture
  28. 28. History Sense of Place …A Destination
  29. 29. Why is thisImportant?
  30. 30. Cultural TourismTravel to experience the arts, heritage, and special character of a placeFocuses on authenticity and the uniqueness experienceIncreases visitor stays and contributes to the economy
  31. 31. National Travel Survey 2001 92.7 million travelers annually65% said they included a cultural, arts, heritage or historic activity on their trip while on a trip of 50 miles or more32% of those travelers indicated that they lengthened their trip because of cultural events and activities
  32. 32. What do cultural tourists like to do? 43% Historic Sites 30% to Museums 23% to Live Theater Performances 21% to Art Galleries 20% to Heritage/Ethnic Festivals
  33. 33. 10% to Opera/Classical Music Concerts 9% to Dance Performances 5% to Poetry/Literary Readings 3% to Film Festivals 33% to Other Cultural Activities
  34. 34. The Travel Trend Watch Seek confirmation of American valuesSeek authentic experiences told with integrity Increase in travel to small cities and towns, within 5-6 hour drive Rural festivals and events big drawGrowing demand of high touch over high tech
  35. 35. Five Jump-Start Cultural Tourism Tactics Create thematic travel itineraries Partner and package your productsDevelop driving tours that invite city dwellers to experience the “real” California Create a culture card Target special populations
  36. 36. Closing ThoughtsWhen you travel, remember that a foreign country is not designed to make you comfortable. It is designed to make its own people comfortable. -Clifton FadimanA man travels the world over in search of what he needs and returns home to find it. -George Moore There’s no place like home. -Dorothy (Wizard of Oz)
  37. 37. Every great city needs a vision -- one that captures the heart, the soul, the imagination, and its history.Envision Encinitas… a sense of place…a destination.
  38. 38. Thank you Community StakeholdersCardiff ChamberCardiff Town CouncilEncinitas ChamberDEMALeucadia Hwy 101 Mainstreet AssociationLeucadia Town CouncilOlivenhain Town Council
  39. 39. Is sponsored by the City of Encinitas Commissionfor the Arts and the Cultural Tourism CommitteeThrough a grant from the NationalEndowment for the Arts And the Arts Marketing Institute, a program of the California Arts Council

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