2. Agenda
• Preparation
• Recipe 1: Wonderful Website
• Recipe 2: Superbly Social
• Q&A
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 2
3. Preparation
• Know Thyself
– Why you want to market online.
– Who you are.
• Brand (be real!)
• Discipline
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 3
4. Preparation (cont)
• Also know
– Who you want to reach.
– What you want to measure.
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 4
5. Recipe 1: Wonderful Website
• Yield:
– Larger Business Email List
– More Traffic
– More Action
• Time:
– Prep: 1/2 hour per day for one week, then
1 hour one time for profile.
– “Cooking” Time: 15 min. 3-5 days/week
1 hour/month for analyze and change
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 5
6. Recipe 1- Wonderful Website
Pro’s & Con’s
• $$
• Greater Control
– YOU own your Peeps.
– YOU decide how and when to change
• Less Control
– Need Web Master
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 6
7. Recipe 1- Wonderful Website
Ingredients
• 1 Website
• 1 Forum
• 1 Email List Provider
– (MailChimp (http://mailchimp.com))
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 7
8. Recipe 1- Wonderful Website
Step 1- Build Website
• Website is Marketing Destination
• Contains: Call to Action
– Sign Up
– Download
– Attend
– Buy
• Purpose: Build Contact List
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 8
9. Recipe 1- Wonderful Website
Step 2 - Pick Forum
• Drives traffic to your Website
• Search for Appropriate Forums
– Target Market
– Number of Members
– Geography
– Community Participation
• Think Outside of the Box
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 9
10. Recipe 1- Wonderful Website
Step 2 - Pick Forum (cont)
• READ the Forum
– 1/2 hour each day for 1 week.
• Who is posting?
• What are they posting about?
• Who are the UberUsers?
• REPEAT Step 2 until you find
the right Forum
• Example
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 10
11. Recipe 1- Wonderful Website
Step 3a - Join Forum
• Complete your profile (1 hour)
– Profile picture: Add one!
– Signature
• Byline
• Link to Website
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 11
12. Recipe 1- Wonderful Website
Step 3b - Act in Forum
• 15 minutes 3-5 days/week
– Answer questions
– Ask questions
• Be
– Genuine
– Helpful
– Transparent
• NEVER Spam!
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 12
13. Recipe 1- Wonderful Website
Step 4 - Analyze Results
• 1 hour / month
– First Month: Set Baseline
– Second Month: Compare to Baseline
– WWWD, then HCIDB.
• Tools
– Google Analytics
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 13
14. Recipe 1- Wonderful Website
Step 5- Change & Repeat
• Make small changes
• Forum posts
• Calls to action
• Signature
• Behavior
• Frequency
• Repeat Steps 1-5
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 14
15. Recipe 2: Superbly Social
• Yield:
– More Social Friends
– More Traffic
– More Action
• Time:
– Prep: 1/2 hour per day for one week, then
3 hours 1 time for profile & page
– “Cooking” Time: 15 min. 3-5 days/week,
1 hour/month for analyze and change
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 15
16. Recipe 2- Superbly Social
Ingredients
• 1 Social Media Site
– Facebook
– LinkedIn
– Twitter
– YouTube
– Groupsites
– ShopStayPlay
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 16
17. Recipe 2- Superbly Social
Pro’s & Con’s
• Free
• LESS Control
– THEY own your Peeps.
– THEY decide how and when to change
• LESS Maintenance
– Don’t Need Web Master
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 17
18. Recipe 2- Superbly Social
Step 1 - Pick Social Site
• Serves TWO purposes:
– Profile/Page is your Marketing Destination
– Action drives traffic to your Profile/Page
• Search for Appropriate Social Site
– Target Market
– Number of Members
– Geography
– Community Participation
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 18
19. Recipe 2- Superbly Social
Step 2 - Find Friends
• Everybody needs friends!
• Quality over Quantity
– Who they are
– Who they know
– What they’ll do
• Facebook example
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 19
20. Recipe 2- Superbly Social
Step 2 - Act in Social Site
• 15 minutes 3-5 days/week
• Read & comment on other’s posts &
wall
• Add your own posts
– Status
– Links
– Photos
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 20
21. Recipe 2- Superbly Social
Step 2 - Act in Social Site (cont)
• Invite Friends to Join Page
• Create Buzz
– Events
– Discussions
– Polls
• Facebook Example
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 21
22. Recipe 2- Superbly Social
Step 3 - Analyze Results
• 1 hour / month
– First Month: Set Baseline
– Second Month: Compare to Baseline
– WWWD, HCIDB
• Tools
– Social Site’s Built-in tool
– SocialMention
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 22
23. Recipe 2- Superbly Social
Step 4- Change & Repeat
• Make small changes
• Posts
• Buzz
• Behavior
• Frequency
• Repeat Steps 1-4
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 23
24. Summary
• Pick one recipe.
• Follow it for 6 months.
• Reach out for help.
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 24
25. More Help
• My website: http://c-cole-lewis.com
• Email carol@c-cole-lewis.com
• Any Questions?
April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 25