1. How much have you
been missing?
If I have ever made any valuable discoveries, it has been
owing more to patient attention, than any other talent.
Isaac Newton: (1642-1727)
Christina Campbell
3. How does this make you
feel?
• Store unity throughout • I felt welcomed
nation
• I felt comfortable
• Bright and LARGE
lettering • I felt safe
• Large automatic doors • I was ready to get my
errands accomplished and
• Clean parking lot knew I was in the right
place
4. Typical
Observations
•Eye drawn to red clearance
posters
•Shinny reflective floors
•Florescent lighting
•Easy navigation
5. Look a little
closer…
•Very high ceilings
•‘Unfinished’ ceiling
•High hanging banners for
direction
•Hidden store logos
6. It’s the little things
• ‘Wood’ floors in the
clothing areas
• Darkness of the floor
creates a ‘homey’ feeling
• Illusion of a higher class
store
7. Color Scheme
Store colors • Not much unification of
color scheme inside store
• Blue
• Yellow • Slightly distracting
• White • Red: clearance
9. Linearity
• The straight lines made navigation very simple
• ‘Lead’ through the store to focal points
• Points of interest throughout
• Both high and low price items on end caps
10. Costumer Service
• Very hard to find employees through out store or
at registers
• Employees very reluctant to give costumer help
• I left feeling annoyed
• However…the convince of the store will keep me
coming back. Despite awful customer service
11. Clientele
• Variety of social and economic classes shopping
• Very relaxed environment
• People in pajamas…
• Peopleofwalmart.com
