21st Century Mobile Marketing: Japan - Part 1

•

16 likes•2,315 views

Mobile marketing in Japan has grown tremendously over the past decade. By 2007, mobile advertising revenues exceeded half a billion US dollars, more than doubling from the previous year. This growth was driven by factors like widespread adoption of advanced smartphones without device fragmentation, unlimited data plans, and a strong focus on customizing the user experience. Standardization across carriers and a wide choice of advertising formats also contributed to the mobile marketing boom.

Business News & Politics

Part 1 of 2

21st Century
Mobile Marketing: Japan
The 2nd Mobile Advertising & Marketing Summit
Singapore, May 28, 2008

Christopher Billich

4 4 in 5 of them on 3G
in 5 of them on 3G

Gardens without walls
Gardens without walls

Mobile Advertising
revenues exceeded 621

half a billion US$ last year.
390

288

180
100

2003 2004 2005 2006 2007

Get me!
Get me! Get me!
me!
Get

Get me!
Get me!

Viewers also liked

great wall Wingle pick up parts catalogue

Chery Parts Wang

Communication systems

Umang Gupta

Helen Hoka Osiolo, The Kenya Institute for Public Policy Research and Analysis Presentation given at “Unlocking Investment in Africa’s Renewables: What are the Binding Constraints?” event, organised by the Institute of Development Studies and held on 19 January 2017 at the Wellcome Collection, London. For more information, please visit http://www.ids.ac.uk/events/unlocking-investment-in-africa-s-renewables-what-are-the-binding-constraints.

Helen Hoka Osiolo - Green Growth Diagnostics for Africa

Institute of Development Studies

Analog transmission

Engr Ginna

Encoding in Data Communication DC8

koolkampus

Ch 05

soumya ranjan mohanty

Modulation of digital and analog data

Puspa Dhamayanti

In this video, I will explain what is QAM modulation and what is 16QAM. QAM Stands for Quadrature Amplitude Modulation. QAM is both an analog and a digital modulation method. But here, we are only talking about QAM as a digital modulation. Quadrature means that two carrier waves are being used, one sine wave and one cosine wave. These two waves are out of phase with each other by 90°, this is called quadrature. At the receiving end, the sine and cosine wave can be decoded independently, this means that by using both a sine wave and a cosine wave, the communication channel's capacity is doubled comparing to using only one sine or one cosine wave. That is why quadrature is such a popular technique for digital modulation. QAM modulation is a combination of Amplitude Shift Keying and Phase Shift Keying, both carrier wave is modulated by changing both its amplitude and phase. As shown in this 8QAM waveform, the top is the sine wave carrier, for bit 000, the sin wave has a phase shift of 0°, and an amplitude of 2. While for bit 110, the phase shift is 180°, and the amplitude now is 1. So both phase and amplitude are changed. In 16QAM, the input binary data is combined into groups of 4 bits called QUADBITS. As shown in this picture, the I and I' bits are sent to the sine wave modulation path, and the Q and Q' bits are sent to the cosine wave path. Since the bits are split and sent in parallel, so the symbol rate has been reduced to a quarter of the input binary bit rate. If the input binary data rate is 100 Gbps, then the symbol rate is reduced to only 25 Gbaud/second. This is the reason why 16QAM is under hot research for 100Gbps fiber optic communication. The I and Q bits control the carrier wave's phase shift, if the bit is 0, then the phase shift is 180°, if the bit is 1, then the phase shift is 0°. The I' and Q' bits control the carrier wave's amplitude, if bit is 0, then the amplitude is 0.22 volt, if the bit is 1, then the amplitude is 0.821 volt. So each pair of bits has 4 different outputs. Then they are added up at the linear summer. 4X4 is 16, so there is a total of 16 different combinations at the output, that is why this is called 16QAM. This illustration shows an example of how the QUADBIT 0000 is modulated onto the carrier waves. Here I and I' is 00, so the output is -0.22 Volt at the 2-to-4-level converter, when timed with the sine wave carrier, we get -0.22sin(2πfct), here fc is the carrier wave's frequency. QQ' is also 00, so the other carrier wave output is -0.22cos(2πfct). Here is the proof that quadbit 0000 is modulated as a sine wave with an amplitude of 0.311volt and a phase shift of -135°. You can now pause for a moment to study the proof. This list shows the 16QAM modulation output with different amplitude and phase change for all 16 quadbits. On the right side is the constellation diagram which shows the positions of these quadbits on a I-Q diagram. You can visit FO4SALE.com f

What is 16 qam modulation

FOSCO Fiber Optics

Basics of signals data communication

Syed Bilal Zaidi

Chapter 4 - Digital Transmission

Wayne Jones Jnr

Quantitative techniques introduction 19 pages

taniyakhurana

Chap 5

Tanuj Patel

Signal encoding techniques

Syed Zaid Irshad

Chapter 3 - Data and Signals

Wayne Jones Jnr

Data Encoding

Luka M G

Viewers also liked (15)

great wall Wingle pick up parts catalogue

Communication systems

Helen Hoka Osiolo - Green Growth Diagnostics for Africa

Analog transmission

Encoding in Data Communication DC8

Ch 05

Modulation of digital and analog data

What is 16 qam modulation

Basics of signals data communication

Chapter 4 - Digital Transmission

Quantitative techniques introduction 19 pages

Chap 5

Signal encoding techniques

Chapter 3 - Data and Signals

Data Encoding

Similar to 21st Century Mobile Marketing: Japan - Part 1

Nokia vs. Apple - the ongoing war in the mobile industry

Mika Marjalaakso

SPIRO THE NEW WOW

Ujjwal Sharma

Mobile Invisible Revolution

Benjamin Joffe

Asia as Part of our Digital Future

Benjamin Joffe

Nokia Strategic Views

FinTech startup in stealth mode

Strategic management Nokia

Mahesh Karane

Introduction to our Japan wiki

jsmr

12 Tenets of DigiMarketing (OgilvyOne)

The Open Room

Dr Unsoy Presentation at BIMY Conference on latest developments in the mobile...

munsoy

Randall Rothenberg, actualmente, CEO y Presidente de IAB (Interactive Advertising Bureau), a nivel global, organización comprometida con el desarrollo de la industria del Mercadeo y la Publicidad Digital, con presencia en más de 23 países alrededor del mundo habla sobre el estado de la publicidad digital en Colombia. En 2007, fue Director Senior de Capital Intelectual de Booz Allen Hamilton, en la cual supervisó las Áreas de Desarrollo de Negocios, Gestión de Conocimientos y Actividades de Liderazgo del Pensamiento. Antes de ingresar a Booz Allen, donde superviso el desarrollo de negocios, gestión del conocimiento y pensó en actividades de liderazgo. Así mismo trabajó en el diario The New York Times, como editor de tecnología y editor de política de la revista dominical, escribió una columna diaria sobre publicidad, y fue reportero de medios y marketing. Es autor de la obra Where the Suckers Moon: An Advertising Story, una crónica acerca del nacimiento, evolución y muerte de una campaña publicitaria. Obtuvo un título en estudios clásicos de la Universidad de Princeton y en la actualidad reside en la ciudad de Nueva York. Rothenberg trabajó seis años en el The New York Times, donde fue editor de economía y política. Durante 10 años, fue columnista de marketing y medios para Advertising Age y continuo con esta labor en su blog www.randallrothenberg.com.

La Próxima Revolución Digital por Randall Rothenberg, Presidente & CEO, IAB

eMarketingHoy

For my Strategic Planning class during the spring of 2008, we had to choose a company, research the company, & prepare a presentation on them. After we gave our presentation, we were required to come up with a strategic plan for the company that we researched. This powerpoint presentation is the actual powerpoint that we used in our presentation. We received an A, both in the class, and on this presentation.

Nokia And The Global Mobile Phone Industry

kcampbell01

Plc nokia & samsung

ANUJ YADAV

Nokia final

Ravi Verma

Mobile Marketing 2009 D2C

Kuan Wu

What Went Wrong.pptx

ReetikaBansal8

The Mobile Internet is Awesome.

Conrad Lisco

7 ERRORI COMUNI NELLA PROGETTAZIONE DI UN PRODOTTO DIGITALE

Gerardo Forliano

Mobile X Brochure V1

toddwitkin

Mobile X Brochure V1

jtlb

E Marketing Yahoo Vietnam

Pham Ngoc

Similar to 21st Century Mobile Marketing: Japan - Part 1 (20)

Nokia vs. Apple - the ongoing war in the mobile industry

SPIRO THE NEW WOW

Mobile Invisible Revolution

Asia as Part of our Digital Future

Nokia Strategic Views

Strategic management Nokia

Introduction to our Japan wiki

12 Tenets of DigiMarketing (OgilvyOne)

Dr Unsoy Presentation at BIMY Conference on latest developments in the mobile...

La Próxima Revolución Digital por Randall Rothenberg, Presidente & CEO, IAB

Nokia And The Global Mobile Phone Industry

Plc nokia & samsung

Nokia final

Mobile Marketing 2009 D2C

What Went Wrong.pptx

The Mobile Internet is Awesome.

7 ERRORI COMUNI NELLA PROGETTAZIONE DI UN PRODOTTO DIGITALE

Mobile X Brochure V1

E Marketing Yahoo Vietnam

Recently uploaded

Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time Booking Contact Details :- WhatsApp Chat :- +91-7737669865 We offer all types of girls of your choice with space. Our escorts are fully cooperative and understand your needs. All types of call girls like Housewives, College girls,#K09 Russian girls, Muslim girls, Afghani girls, Bengali girls, Working girls, south Indian girls, Punjabi girls, etc. In-Call: — You Can Reach At Our Place in Bangalore Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call: — Service for Out Call You have To Come Pick The Girl From My Place We Also Provide Door-Step Services Hygienic: — Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Bangalore Our Services and Rates: – One Shot — 2500/in call (time ½ hour), 5000/out call Two shot with one girl — 5000/in call (time 1 hour), 6000/out call Body to body massage with sex- 3000/in call (time 1 hour) full night for one person– 8000/in call, 10000/out call (shot limit 4 shot) We are available 24*7 all days of the year

Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time

gargpaaro

CROSS CULTURAL NEGOTIATION BY PANMISEM NS

panmisemningshen123

How to Get Started in Social Media for Art League City

Eric T. Tung

PHX May 2024 Corporate Presentation Final

PanhandleOilandGas

Organizational Transformation Lead with Culture

Seta Wicaksana

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI}}+971581248768in dubai+971581248768_)whatsapp*abortion pills in dubai/buy cytotec misoprostol and mifepristone in dubai More arrow_drop_down WHATSAPP +971581248768 ABORTION PILLS IN DUBAI,MISOPROSTOL IN DUBAI,@CYTOTEC TABLETS IN DUBAI/cytotec in abu dhabi/abortion pills in sharjah/MIFEPRISTONE IN DUBAI/misoprostol in ajman/@abortion pills in ras al khaimah@mifepristone in sharjah>mifepristone in abu dhabi>ABORTION PILLS FOR SALE IN ABU DHABI,KUWAIT,AJMAN,SHARJAH,RAS AL KHAIMAHSALMIYA,AL WAKRAH,JOHANNESBURG,AL AIN,CYTOTEC IN DUBAI+971581248768 cytotec price in dubai,abu dhabi.al ain,ajman,sharjah,,OTTAWA,ALBERTA,CALGARY,TORONTO,IDAHO,OHIO, Midrand ,Sandton,Hyde Park,Johannesburg,New Hampshire,South Dakota,North Dakota,how how can i get abortion pills in dubai ,abu dhabi,,riyadh.oman.muscat,Arkansas ,Kansas,West Virginia, abortion pills in for sale in dubai.abu dhabi+971581248768 Oklahoma,Nebraska,Vermont,Idaho,South Carolina,Wisconsin ~ misoprostol price in dubai.ajman.al ain.kuwaitcity,Alabama,Maine,New Mexico, soweto+971581248768,cytotec pills in kuwait,sharjah,ajman,ras al khaimahMissouri,, un wanted kit in dubai, Victoria, Sydney, ajman, Botswana ,misoprostol in abu dhabi.sharjah.dubai Alabama,get abortion pills in ras al khaimah,al ain,ajman,abu dhabi.sharjah,kuwaitcity,al satwa,deira. Charlotte,Austin,San Francisco,New York,Seattle,farwaniyah,cytotec pills for sale in al ain ,ajman,dubai,Washington,misoprostol tablets available +971581248768 in dubai,abu dhabi,sharjah,al ain,deira,ajman) abortion pills in abu dhabi,sharjah,dubai,fujairah,jumeirah,ras al khaimah,Rockhampton,Toowoomba,Coffs Harbour,J

!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...

DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar

Buy Verified TransferWise Accounts Buy verified TransferWise accounts online from the world’s best verified sellers. With a fully verified TransferWise account, you can easily send and receive money around the world, making your international transactions fast and efficient. SEOSMMEARTH.COM is your one-stop shop to easily Buy Verified TransferWise account If You Want To More Information just Contact Now: Skype: SEOSMMEARTH Telegram: @seosmmearth WhatsApp:+1(662)7322-662 Gmail: seosmmearth@gmail.com

Buy Verified TransferWise Accounts From Seosmmearth

Buy Verified Binance Account

Katrina Personal Brand Project and portfolio 1

kcpayne

Marel Q1 2024 Investor Presentation from May 8, 2024

Marel

Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Falcon Invoice Discounting

Pre Engineered Building Manufacturers Hyderabad.pptx

Roofing Contractor

Falcon Invoice Discounting: Tailored Financial Wings

Falcon Invoice Discounting

Falcon's Invoice Discounting: Your Path to Prosperity

hemanthkumar470700

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

IndeedSEO

Structuring and Writing DRL Mckinsey (1).pdf

laloo_007

Saudi Arabia [ Abortion pills) Jeddah/riaydh/dammam/++918133066128☎️] cytotec tablets uses abortion pills 💊💊 How effective is the abortion pill? 💊💊 +918133066128) "Abortion pills in Jeddah" how to get cytotec tablets in Riyadh " Abortion pills in dammam*💊💊 The abortion pill is very effective. If you’re taking mifepristone and misoprostol, it depends on how far along the pregnancy is, and how many doses of medicine you take:💊💊 +918133066128) how to buy cytotec pills At 8 weeks pregnant or less, it works about 94-98% of the time. +918133066128[ 💊💊💊 At 8-9 weeks pregnant, it works about 94-96% of the time. +918133066128) At 9-10 weeks pregnant, it works about 91-93% of the time. +918133066128)💊💊 If you take an extra dose of misoprostol, it works about 99% of the time. At 10-11 weeks pregnant, it works about 87% of the time. +918133066128) If you take an extra dose of misoprostol, it works about 98% of the time. In general, taking both mifepristone and+918133066128 misoprostol works a bit better than taking misoprostol only. +918133066128 Taking misoprostol alone works to end the+918133066128 pregnancy about 85-95% of the time — depending on how far along the+918133066128 pregnancy is and how you take the medicine. +918133066128 The abortion pill usually works, but if it doesn’t, you can take more medicine or have an in-clinic abortion. +918133066128 When can I take the abortion pill?+918133066128 In general, you can have a medication abortion up to 77 days (11 weeks)+918133066128 after the first day of your last period. If it’s been 78 days or more since the first day of your last+918133066128 period, you can have an in-clinic abortion to end your pregnancy.+918133066128 Why do people choose the abortion pill? Which kind of abortion you choose all depends on your personal+918133066128 preference and situation. With+918133066128 medication+918133066128 abortion, some people like that you don’t need to have a procedure in a doctor’s office. You can have your medication abortion on your own+918133066128 schedule, at home or in another comfortable place that you choose.+918133066128 You get to decide who you want to be with during your abortion, or you can go it alone. Because+918133066128 medication abortion is similar to a miscarriage, many people feel like it’s more “natural” and less invasive. And some+918133066128 people may not have an in-clinic abortion provider close by, so abortion pills are more available to+918133066128 them. +918133066128 Your doctor, nurse, or health center staff can help you decide which kind of abortion is best for you. +918133066128 More questions from patients: Saudi Arabia+918133066128 CYTOTEC Misoprostol Tablets. Misoprostol is a medication that can prevent stomach ulcers if you also take NSAID medications. It reduces the amount of acid in your stomach, which protects your stomach lining. The brand name of this medication is Cytotec®.+918133066128) Unwanted Kit is a combination of two medicines, o

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi

Abortion pills in Kuwait Cytotec pills in Kuwait

Mckinsey foundation level Handbook for Viewing

Nauman Safdar

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)

Adnet Communications

Over the Top (OTT) Market Size & Growth Outlook 2024-2030

tarushabhavsar

Klinik_ Apotek Online Wa-085657271886 Solusi Menggugurkan Masalah Kehamilan Anda Jual Obat Aborsi Asli KLINIK ABORSI TERPEECAYA _ Jual Obat Aborsi Cytotec Misoprostol Asli 100% Ampuh Hanya 3 Jam Langsung Gugur || OBAT PENGGUGUR KANDUNGAN AMPUH MANJUR Jual Obat Aborsi Asli, Ampuh, Manjur, Tuntas | OBAT ABORSI OLINE “ APOTIK Jual Obat Cytotec, Gastrul, Gynecoside Asli Ampuh. JUAL ” Obat Aborsi Tuntas | Obat Aborsi Manjur | Obat Aborsi Ampuh | Obat Penggugur Janin | Obat Pencegah Kehamilan | Obat Pelancar Haid | Obat terlambat Bulan | Ciri Obat Aborsi Asli | Obat Telat Bulan | Pil Aborsi Asli | Cara Menggugurkan Konten | Cara Aborsi Tuntas | Harga Obat Aborsi Asli | Pil Aborsi | Jual Obat Aborsi Cytotec | Cara Aborsi Sendiri | Cara Aborsi Usia 1 Bulan | Cara Aborsi Usia 2 Tahun | Cara Aborsi Usia 3 Bulan | Obat Aborsi Usia 4 Bulan | Cara Abrasi Usia 5 Bulan | Cara Menggugurkan Konten | Kandungan Obat Penggugur | Cara Menghitung Usia Konten | Cara Mengatasi Terlambat Bulan | Penjual Obat Aborsi Asli | Obat Aborsi Garansi | Kandungan Obat Peluntur | Obat Telat Datang Bulan | Obat Telat Haid | Obat Aborsi Paling Murah | Klinik Jual Obat Aborsi | Jual Pil Cytotec | Apotik Jual Obat Aborsi | Kandungan Dokter Abrasi | Cara Aborsi Cepat | Jual Obat Aborsi Bergaransi | Jual Obat Cytotec Asli | Obat Aborsi Aman Manjur | Obat Misoprostol Cytotec Asli. "APA ITU ABORSI" “Aborsi Adalah dengan membendung hormon yang di perlukan untuk mempertahankan kehamilan yaitu hormon progesteron, karena hormon ini dibendung, maka jalur kehamilan mulai membuka dan leher rahim menjadi melunak,sehingga mengeluarkan darah yang merupakan tanda bahwa obat telah bekerja || maksimal 1 jam obat diminum || PENJELASAN OBAT ABORSI USIA 1 _7 BULAN Pada usia kandungan ini, pasien akan merasakan sakit yang sedikit tidak berlebihan || sekitar 1 jam ||. namun hanya akan terjadi pada saatdarah keluar merupakan pertanda menstruasi. Hal ini dikarenakan pada usiakandungan 3 bulan,janin sudah terbentuk sebesar kepalan tangan orang dewasa. Cara kerja obat aborsi : JUAL OBAT ABORSI AMPUH dosis 3 bulan secara umum sama dengan cara kerja || DOSIS OBAT ABORSI 2 bulan”, hanya berbedanya selain mengisolasijanin juga menghancurkan janin dengan formula methotrexate dikandungdidalamnya. Formula methotrexate ini sangat ampuh untuk menghancurkan janinmenjadi serpihan-serpihan kecil akan sangat berguna pada saat dikeluarkan nanti || DOSIS OBAT ABORSI dosis 3 bulan” juga membersihkan rahim dari sisa-sisajanin yang mungkin ada / sehingga nantinya tetap dapat mengandung dan melahirkan secara normal. Menstruasi akan terjadi maksimal 24 jam sejak OBATABORSI diminum. ##APA ALASAN WANITA MELAKUKAN ABORSI? Aborsi di lakukan wanita hamil baik yang sudah menikah maupun belum menikah dengan berbagai alasan , akan tetapi alasan yang utama adalah alasan-alasan non medis (termasuk aborsi sendiri / di sengaja/ buatan]

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec

ZurliaSoop

Recently uploaded (20)

Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time

CROSS CULTURAL NEGOTIATION BY PANMISEM NS

How to Get Started in Social Media for Art League City

PHX May 2024 Corporate Presentation Final

Organizational Transformation Lead with Culture

!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...

Buy Verified TransferWise Accounts From Seosmmearth

Katrina Personal Brand Project and portfolio 1

Marel Q1 2024 Investor Presentation from May 8, 2024

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Pre Engineered Building Manufacturers Hyderabad.pptx

Falcon Invoice Discounting: Tailored Financial Wings

Falcon's Invoice Discounting: Your Path to Prosperity

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

Structuring and Writing DRL Mckinsey (1).pdf

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi

Mckinsey foundation level Handbook for Viewing

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)

Over the Top (OTT) Market Size & Growth Outlook 2024-2030

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec