21st Century Mobile Marketing: Japan - Part 1

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Presentation from 2nd Asia Mobile Marketing & Advertising Summit, Singapore, May 28, 2008. - Part 1 of 2 -

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21st Century Mobile Marketing: Japan - Part 1

  1. 1. Part 1 of 2 21st Century Mobile Marketing: Japan The 2nd Mobile Advertising & Marketing Summit Singapore, May 28, 2008 Christopher Billich
  2. 2. 90% of subscribers use the Mobile Web
  3. 3. 4 4 in 5 of them on 3G in 5 of them on 3G
  4. 4. How we got there
  5. 5. Luscious handsets
  6. 6. Without device fragmentation
  7. 7. All you can eat pricing
  8. 8. Gardens without walls Gardens without walls
  9. 9. Healthy obsession with user experience
  10. 10. Standardization
  11. 11. Wide choice of formats
  12. 12. as a result of which
  13. 13. Mobile Advertising revenues exceeded 621 half a billion US$ last year. 390 288 180 100 2003 2004 2005 2006 2007
  14. 14. To double within next 4 years
  15. 15. 2003 Advertising Content
  16. 16. 2007 Advertising Content
  17. 17. Campaigns that work
  18. 18. One in every phone
  19. 19. Digital fortune cookies!
  20. 20. 268 kinds!
  21. 21. “How many you got?”
  22. 22. Hardware feature #1
  23. 23. Helloooo!
  24. 24. Not an idle screen anymore.
  25. 25. Get me! Get me! Get me! me! Get Get me! Get me!
  26. 26. [continued in Part 2]

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