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Why People use the Mobile Web in Japan

m-days
München, 21./22.1.2009




                         Christopher Billich
Why People use the Mobile Web in Japan
and some Really Crazy Stuff
m-days
München, 21./22.1.2009




                     ...
102 million
mobile subscribers
9 in 10 use the
Mobile Web
4 4 in 5 of them on 3G
  in 5 of them on 3G
Why that is




istockphoto.com
Operators: benevolent dictators
Little device fragmentation
Unwalled Gardens
Revenue share
favoring content
owners




                   istockphoto.com
More than 1/3 of data users
on “All you can eat” plans

                              istockphoto.com
The
Low Entry Barrier
Fitness Center
Pricing Model
This ...
... will never happen here.
The other ones hopefully will.
Recent Favorites
The Holy Grail of Mobile CRM
“Keyword Advertising”
Location-based eBay for Zeitarbeit
Hello Kitty is watching you
The QR Code Multilevel Scam
iPhone: Missing Extras
The Half-Naked Truth
Phone Call Olympics
The
Shameless
Advertising
   Part
The
              Shameless
              Advertising
                 Part




1. Research
The
                               Shameless
                               Advertising
                                  ...
The
                               Shameless
                               Advertising
                                  ...
The
                               Shameless
                               Advertising
                                  ...
The
Shameless
Advertising
   Part
If you come to Japan,
If you come to Japan,
I’ll let you play with my phone.
Danke.

billich@infinita.co.jp
Why People use the Mobile Web in Japan...and some Really Crazy Stuff
Why People use the Mobile Web in Japan...and some Really Crazy Stuff
Why People use the Mobile Web in Japan...and some Really Crazy Stuff
Why People use the Mobile Web in Japan...and some Really Crazy Stuff
Why People use the Mobile Web in Japan...and some Really Crazy Stuff
Why People use the Mobile Web in Japan...and some Really Crazy Stuff
Why People use the Mobile Web in Japan...and some Really Crazy Stuff
Why People use the Mobile Web in Japan...and some Really Crazy Stuff
Why People use the Mobile Web in Japan...and some Really Crazy Stuff
Why People use the Mobile Web in Japan...and some Really Crazy Stuff
Why People use the Mobile Web in Japan...and some Really Crazy Stuff
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Why People use the Mobile Web in Japan...and some Really Crazy Stuff

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Presentation I gave at the m-days conference in Munich, Germany, January 23, 2009.

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Why People use the Mobile Web in Japan...and some Really Crazy Stuff

  1. 1. Why People use the Mobile Web in Japan m-days München, 21./22.1.2009 Christopher Billich
  2. 2. Why People use the Mobile Web in Japan and some Really Crazy Stuff m-days München, 21./22.1.2009 Christopher Billich
  3. 3. 102 million mobile subscribers
  4. 4. 9 in 10 use the Mobile Web
  5. 5. 4 4 in 5 of them on 3G in 5 of them on 3G
  6. 6. Why that is istockphoto.com
  7. 7. Operators: benevolent dictators
  8. 8. Little device fragmentation
  9. 9. Unwalled Gardens
  10. 10. Revenue share favoring content owners istockphoto.com
  11. 11. More than 1/3 of data users on “All you can eat” plans istockphoto.com
  12. 12. The Low Entry Barrier Fitness Center Pricing Model
  13. 13. This ...
  14. 14. ... will never happen here.
  15. 15. The other ones hopefully will.
  16. 16. Recent Favorites
  17. 17. The Holy Grail of Mobile CRM
  18. 18. “Keyword Advertising”
  19. 19. Location-based eBay for Zeitarbeit
  20. 20. Hello Kitty is watching you
  21. 21. The QR Code Multilevel Scam
  22. 22. iPhone: Missing Extras
  23. 23. The Half-Naked Truth
  24. 24. Phone Call Olympics
  25. 25. The Shameless Advertising Part
  26. 26. The Shameless Advertising Part 1. Research
  27. 27. The Shameless Advertising Part 1. Research 2. Mobile Strategy Workshops
  28. 28. The Shameless Advertising Part 1. Research 2. Mobile Strategy Workshops 3. Investment Advisory
  29. 29. The Shameless Advertising Part 1. Research 2. Mobile Strategy Workshops 3. Investment Advisory 4. Business Facilitation
  30. 30. The Shameless Advertising Part
  31. 31. If you come to Japan,
  32. 32. If you come to Japan, I’ll let you play with my phone.
  33. 33. Danke. billich@infinita.co.jp

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