1. The document introduces a new website called comm215.wetpaint.com/page/japan that promises to provide more websites and YouTube channels in English while still being subject to draconian laws. 2. It discusses implications for business in Japan, including having mobile-ready content, building trust, tracking different conversations, and personalizing for different generations. 3. Technology penetration statistics for Japan are provided along with common reasons for non-internet use and efforts by the Japanese government to eliminate the digital divide through strategies like U-Japan and infrastructure investment.

1. Introducing
comm215.wetpaint.com/page/japan
Chua Ming Lin, Daryl Pan, Joshua Sum, Quek Soo Teng
18th Nov 2009

4. Thanks!

14. We promise to speak in English
We promise more websites and YouTube channels
*Draconian laws still apply

16. Implications for Business
1. Have mobile ready content
2. Build trust

17. Implications for Business
3. Track different conversation
4. Personalize

18. Implications for Business
5. Engage the older
generation
6. Capitalize on the
mobile market

19. Technology Penetration
• Internet – 90.91 million users (75.3%)
• Mobile – 85.3%

20. Reasons why non‐users do not use the
internet

21. “Not using does not pose any
inconvenience to me”

22. “looks difficult and I probably
couldn’t use it”
18.6%

23. 15.8%
“I don’t even know what it is!”

24. Technology Implications
Efforts to eliminate the ‘Digital Divide’
• Increased govt participation
– U‐Japan Strategy
– govt investment in infrastructure
– joint initiatives by public and pte sectors

25. Our video

26. Thanks!