21st Century Mobile Marketing: Japan - Part 1

•

16 likes•2,315 views

Mobile marketing in Japan has grown tremendously over the past decade. By 2007, mobile advertising revenues exceeded half a billion US dollars, more than doubling from the previous year. This growth was driven by factors like widespread adoption of advanced smartphones without device fragmentation, unlimited data plans, and a strong focus on customizing the user experience. Standardization across carriers and a wide choice of advertising formats also contributed to the mobile marketing boom.

Business News & Politics

Part 1 of 2

21st Century
Mobile Marketing: Japan
The 2nd Mobile Advertising & Marketing Summit
Singapore, May 28, 2008

Christopher Billich

4 4 in 5 of them on 3G
in 5 of them on 3G

Gardens without walls
Gardens without walls

Mobile Advertising
revenues exceeded 621

half a billion US$ last year.
390

288

180
100

2003 2004 2005 2006 2007

Get me!
Get me! Get me!
me!
Get

Get me!
Get me!

Viewers also liked

great wall Wingle pick up parts catalogue

Chery Parts Wang

Communication systems

Umang Gupta

Helen Hoka Osiolo, The Kenya Institute for Public Policy Research and Analysis Presentation given at “Unlocking Investment in Africa’s Renewables: What are the Binding Constraints?” event, organised by the Institute of Development Studies and held on 19 January 2017 at the Wellcome Collection, London. For more information, please visit http://www.ids.ac.uk/events/unlocking-investment-in-africa-s-renewables-what-are-the-binding-constraints.

Helen Hoka Osiolo - Green Growth Diagnostics for Africa

Institute of Development Studies

Analog transmission

Engr Ginna

Encoding in Data Communication DC8

koolkampus

Ch 05

soumya ranjan mohanty

Modulation of digital and analog data

Puspa Dhamayanti

In this video, I will explain what is QAM modulation and what is 16QAM. QAM Stands for Quadrature Amplitude Modulation. QAM is both an analog and a digital modulation method. But here, we are only talking about QAM as a digital modulation. Quadrature means that two carrier waves are being used, one sine wave and one cosine wave. These two waves are out of phase with each other by 90°, this is called quadrature. At the receiving end, the sine and cosine wave can be decoded independently, this means that by using both a sine wave and a cosine wave, the communication channel's capacity is doubled comparing to using only one sine or one cosine wave. That is why quadrature is such a popular technique for digital modulation. QAM modulation is a combination of Amplitude Shift Keying and Phase Shift Keying, both carrier wave is modulated by changing both its amplitude and phase. As shown in this 8QAM waveform, the top is the sine wave carrier, for bit 000, the sin wave has a phase shift of 0°, and an amplitude of 2. While for bit 110, the phase shift is 180°, and the amplitude now is 1. So both phase and amplitude are changed. In 16QAM, the input binary data is combined into groups of 4 bits called QUADBITS. As shown in this picture, the I and I' bits are sent to the sine wave modulation path, and the Q and Q' bits are sent to the cosine wave path. Since the bits are split and sent in parallel, so the symbol rate has been reduced to a quarter of the input binary bit rate. If the input binary data rate is 100 Gbps, then the symbol rate is reduced to only 25 Gbaud/second. This is the reason why 16QAM is under hot research for 100Gbps fiber optic communication. The I and Q bits control the carrier wave's phase shift, if the bit is 0, then the phase shift is 180°, if the bit is 1, then the phase shift is 0°. The I' and Q' bits control the carrier wave's amplitude, if bit is 0, then the amplitude is 0.22 volt, if the bit is 1, then the amplitude is 0.821 volt. So each pair of bits has 4 different outputs. Then they are added up at the linear summer. 4X4 is 16, so there is a total of 16 different combinations at the output, that is why this is called 16QAM. This illustration shows an example of how the QUADBIT 0000 is modulated onto the carrier waves. Here I and I' is 00, so the output is -0.22 Volt at the 2-to-4-level converter, when timed with the sine wave carrier, we get -0.22sin(2πfct), here fc is the carrier wave's frequency. QQ' is also 00, so the other carrier wave output is -0.22cos(2πfct). Here is the proof that quadbit 0000 is modulated as a sine wave with an amplitude of 0.311volt and a phase shift of -135°. You can now pause for a moment to study the proof. This list shows the 16QAM modulation output with different amplitude and phase change for all 16 quadbits. On the right side is the constellation diagram which shows the positions of these quadbits on a I-Q diagram. You can visit FO4SALE.com f

What is 16 qam modulation

FOSCO Fiber Optics

Basics of signals data communication

Syed Bilal Zaidi

Chapter 4 - Digital Transmission

Wayne Jones Jnr

Quantitative techniques introduction 19 pages

taniyakhurana

Chap 5

Tanuj Patel

Signal encoding techniques

Syed Zaid Irshad

Chapter 3 - Data and Signals

Wayne Jones Jnr

Data Encoding

Luka M G

Viewers also liked (15)

great wall Wingle pick up parts catalogue

Communication systems

Helen Hoka Osiolo - Green Growth Diagnostics for Africa

Analog transmission

Encoding in Data Communication DC8

Ch 05

Modulation of digital and analog data

What is 16 qam modulation

Basics of signals data communication

Chapter 4 - Digital Transmission

Quantitative techniques introduction 19 pages

Chap 5

Signal encoding techniques

Chapter 3 - Data and Signals

Data Encoding

Similar to 21st Century Mobile Marketing: Japan - Part 1

Nokia vs. Apple - the ongoing war in the mobile industry

Mika Marjalaakso

SPIRO THE NEW WOW

Ujjwal Sharma

Mobile Invisible Revolution

Benjamin Joffe

Asia as Part of our Digital Future

Benjamin Joffe

Nokia Strategic Views

FinTech startup in stealth mode

Strategic management Nokia

Mahesh Karane

Introduction to our Japan wiki

jsmr

12 Tenets of DigiMarketing (OgilvyOne)

The Open Room

Dr Unsoy Presentation at BIMY Conference on latest developments in the mobile...

munsoy

Randall Rothenberg, actualmente, CEO y Presidente de IAB (Interactive Advertising Bureau), a nivel global, organización comprometida con el desarrollo de la industria del Mercadeo y la Publicidad Digital, con presencia en más de 23 países alrededor del mundo habla sobre el estado de la publicidad digital en Colombia. En 2007, fue Director Senior de Capital Intelectual de Booz Allen Hamilton, en la cual supervisó las Áreas de Desarrollo de Negocios, Gestión de Conocimientos y Actividades de Liderazgo del Pensamiento. Antes de ingresar a Booz Allen, donde superviso el desarrollo de negocios, gestión del conocimiento y pensó en actividades de liderazgo. Así mismo trabajó en el diario The New York Times, como editor de tecnología y editor de política de la revista dominical, escribió una columna diaria sobre publicidad, y fue reportero de medios y marketing. Es autor de la obra Where the Suckers Moon: An Advertising Story, una crónica acerca del nacimiento, evolución y muerte de una campaña publicitaria. Obtuvo un título en estudios clásicos de la Universidad de Princeton y en la actualidad reside en la ciudad de Nueva York. Rothenberg trabajó seis años en el The New York Times, donde fue editor de economía y política. Durante 10 años, fue columnista de marketing y medios para Advertising Age y continuo con esta labor en su blog www.randallrothenberg.com.

La Próxima Revolución Digital por Randall Rothenberg, Presidente & CEO, IAB

eMarketingHoy

For my Strategic Planning class during the spring of 2008, we had to choose a company, research the company, & prepare a presentation on them. After we gave our presentation, we were required to come up with a strategic plan for the company that we researched. This powerpoint presentation is the actual powerpoint that we used in our presentation. We received an A, both in the class, and on this presentation.

Nokia And The Global Mobile Phone Industry

kcampbell01

Plc nokia & samsung

ANUJ YADAV

Nokia final

Ravi Verma

Mobile Marketing 2009 D2C

Kuan Wu

What Went Wrong.pptx

ReetikaBansal8

The Mobile Internet is Awesome.

Conrad Lisco

7 ERRORI COMUNI NELLA PROGETTAZIONE DI UN PRODOTTO DIGITALE

Gerardo Forliano

Mobile X Brochure V1

toddwitkin

Mobile X Brochure V1

jtlb

E Marketing Yahoo Vietnam

Pham Ngoc

Similar to 21st Century Mobile Marketing: Japan - Part 1 (20)

Nokia vs. Apple - the ongoing war in the mobile industry

SPIRO THE NEW WOW

Mobile Invisible Revolution

Asia as Part of our Digital Future

Nokia Strategic Views

Strategic management Nokia

Introduction to our Japan wiki

12 Tenets of DigiMarketing (OgilvyOne)

Dr Unsoy Presentation at BIMY Conference on latest developments in the mobile...

La Próxima Revolución Digital por Randall Rothenberg, Presidente & CEO, IAB

Nokia And The Global Mobile Phone Industry

Plc nokia & samsung

Nokia final

Mobile Marketing 2009 D2C

What Went Wrong.pptx

The Mobile Internet is Awesome.

7 ERRORI COMUNI NELLA PROGETTAZIONE DI UN PRODOTTO DIGITALE

Mobile X Brochure V1

E Marketing Yahoo Vietnam

Recently uploaded

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Admir Softic

JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS

kajalroy875762

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar Call/Whatsapp:- +971551707352 Girls, Call Girls in Dubai, Dubai Call Girls Service, Indian Call Girls in Dubai, Pakistani Call Girls in Dubai, Independent Call Girls in Dubai, Cheap Call Girls in Dubai, Russian Call Girls in Dubai, Hot Dubai Call Girls I have Used the Service from this agency Yesterday in Bur Dubai Area. The Call Girl was so corporative and Fashionable. She Came Into my hotel room. I got This Dubai Call Girl numbers from Proven Expert so straightway I contacted her. I am so happy after using this agency service. This is highly recommended if you are a visitor in Dubai and you don't have an idea how to get the Call Girls In Dubai. This agency is having a big collection of Indian Call Girls In Dubai and Pakistani Call Girls In Dubai and the best thing about it is they all are verified, staff. Even They have a huge variety of Independent Call Girls In Dubai as well. This agency is holding a confirmed Staff which is a great opportunity for every user in Dubai or any part of UAE. After reading many positive reviews about this company i have decided to give it a chance. I contact on this Call Girl number mentioned in the tittle. The whole process was very transparent and clear. I received the Call Girls photos I chose one of them if I'm not wrong she belongs from Pakistan. She came in my hotel near Al rigga next bur Dubai area. I paid her 2500 aed for 4 hrs. We spent together very good time. She was neat and clean and she was wearing full black dress. I really liked her sense of humor. After the 8 hrs she gave me 30 mins extra for some gossip. i will always remember that Golden Shower. This is how my date ended up. Everything was great. This is called a quality service. I will always consider this Call Girl agency in future. Cheers A good option for practical people. Real girls with real Call Girls photos Dubai. It's social nature if you pay for something you require the best results from it. This same synopsis happened in my case. After many attempts finally I have found an established Call Girls Agency in Dubai. I prefer them to use their Call Girls because they are vaccinated and taking care of hygiene as well. they are clean and have a positive attitude. It was simple for me I was searching Dubai Call Girls Numbers and found this profile on proven Expert. then I contact their Tele caller he suggested Sam in 4 hrs for 2500 and guess what it was lovely moments being with her. Now I do not need to go anywhere or to anyone else. My participation was excellent with them, this is the only approved escorts service in Dubai with tested Call Girls. I am using their services for the last 9 months and they have never deceived me in any way. They have their own chauffeurs who bring the Call Girls in less time in any area of Dubai like Al Barsha, JLT or JBR or even Dubai Investment Park DIP too. I am writing here all after enduring your services in all situations. So confidentl

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar

allensay1

Klinik_ Apotek Online Wa-085657271886 Solusi Menggugurkan Masalah Kehamilan Anda Jual Obat Aborsi Asli KLINIK ABORSI TERPEECAYA _ Jual Obat Aborsi Cytotec Misoprostol Asli 100% Ampuh Hanya 3 Jam Langsung Gugur || OBAT PENGGUGUR KANDUNGAN AMPUH MANJUR Jual Obat Aborsi Asli, Ampuh, Manjur, Tuntas | OBAT ABORSI OLINE “ APOTIK Jual Obat Cytotec, Gastrul, Gynecoside Asli Ampuh. JUAL ” Obat Aborsi Tuntas | Obat Aborsi Manjur | Obat Aborsi Ampuh | Obat Penggugur Janin | Obat Pencegah Kehamilan | Obat Pelancar Haid | Obat terlambat Bulan | Ciri Obat Aborsi Asli | Obat Telat Bulan | Pil Aborsi Asli | Cara Menggugurkan Konten | Cara Aborsi Tuntas | Harga Obat Aborsi Asli | Pil Aborsi | Jual Obat Aborsi Cytotec | Cara Aborsi Sendiri | Cara Aborsi Usia 1 Bulan | Cara Aborsi Usia 2 Tahun | Cara Aborsi Usia 3 Bulan | Obat Aborsi Usia 4 Bulan | Cara Abrasi Usia 5 Bulan | Cara Menggugurkan Konten | Kandungan Obat Penggugur | Cara Menghitung Usia Konten | Cara Mengatasi Terlambat Bulan | Penjual Obat Aborsi Asli | Obat Aborsi Garansi | Kandungan Obat Peluntur | Obat Telat Datang Bulan | Obat Telat Haid | Obat Aborsi Paling Murah | Klinik Jual Obat Aborsi | Jual Pil Cytotec | Apotik Jual Obat Aborsi | Kandungan Dokter Abrasi | Cara Aborsi Cepat | Jual Obat Aborsi Bergaransi | Jual Obat Cytotec Asli | Obat Aborsi Aman Manjur | Obat Misoprostol Cytotec Asli. "APA ITU ABORSI" “Aborsi Adalah dengan membendung hormon yang di perlukan untuk mempertahankan kehamilan yaitu hormon progesteron, karena hormon ini dibendung, maka jalur kehamilan mulai membuka dan leher rahim menjadi melunak,sehingga mengeluarkan darah yang merupakan tanda bahwa obat telah bekerja || maksimal 1 jam obat diminum || PENJELASAN OBAT ABORSI USIA 1 _7 BULAN Pada usia kandungan ini, pasien akan merasakan sakit yang sedikit tidak berlebihan || sekitar 1 jam ||. namun hanya akan terjadi pada saatdarah keluar merupakan pertanda menstruasi. Hal ini dikarenakan pada usiakandungan 3 bulan,janin sudah terbentuk sebesar kepalan tangan orang dewasa. Cara kerja obat aborsi : JUAL OBAT ABORSI AMPUH dosis 3 bulan secara umum sama dengan cara kerja || DOSIS OBAT ABORSI 2 bulan”, hanya berbedanya selain mengisolasijanin juga menghancurkan janin dengan formula methotrexate dikandungdidalamnya. Formula methotrexate ini sangat ampuh untuk menghancurkan janinmenjadi serpihan-serpihan kecil akan sangat berguna pada saat dikeluarkan nanti || DOSIS OBAT ABORSI dosis 3 bulan” juga membersihkan rahim dari sisa-sisajanin yang mungkin ada / sehingga nantinya tetap dapat mengandung dan melahirkan secara normal. Menstruasi akan terjadi maksimal 24 jam sejak OBATABORSI diminum. ##APA ALASAN WANITA MELAKUKAN ABORSI? Aborsi di lakukan wanita hamil baik yang sudah menikah maupun belum menikah dengan berbagai alasan , akan tetapi alasan yang utama adalah alasan-alasan non medis (termasuk aborsi sendiri / di sengaja/ buatan]

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec

ZurliaSoop

Marel Q1 2024 Investor Presentation from May 8, 2024

Marel

Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

pr788182

Pre Engineered Building Manufacturers Hyderabad.pptx

Roofing Contractor

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait

daisycvs

joint cost.pptx COST ACCOUNTING Sixteenth Edition ...

NadhimTaha

Kalyan Call Girl 98350*37198 Call Girls in Escort service book now

ranineha57744

Falcon Invoice Discounting: Empowering Your Business Growth

Falcon investment

HomeRoots Pitch Deck | Investor Insights | April 2024

Hector Del Castillo, CPM, CPMM

Chennai Low price 80022//12248 call girl 100% TRUSTED independent call girl We are Providing :- ● – Private independent collage Going girls . ● – independent Models . ● – House Wife’s . ● – Private Independent House Wife’s ● – Corporate M.N.C Working Profiles . ● – Call Center Girls . ● – Live Band Girls . ●- Foreigners & Many More . Service type: 1.In call 2.out call 3. full Lip to Lip kiss 4.69 5.b-job without Condom 6. Hard Core sex & Much More. 7 Body to Body Touch 8 Kissing 9 Sucking Boobs and More 10 Enjoy by Hand 11 Relax By Oral 12 Sex with Happy Ending • In Call and Out Call Service • 3* 5* 7* Hotels Service • 24 Hours Available • Indian, Russian, Punjabi, Kashmiri Escorts • Real Models, College Girls, House Wife, Also Available • Short Time and Full Time Service Available • Hygienic Full AC Neat and Clean Rooms Avail. In Hotel 24 hours • Daily Escorts Staff Available • Minimum to Maximum Range Available.c al

Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...

pujan9679

Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...

pujan9679

Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165

meghakumariji156

Mckinsey foundation level Handbook for Viewing

Nauman Safdar

Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...

ssuserf63bd7

Nashik CALL GIRL IN♥️7091819311 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL IN call ☎️70918//19311☎️We are Providing :- ● – Private independent collage Going girls . ● – independent Models . ● – House Wife’s . ● – Private Independent House Wife’s ● – Corporate M.N.C Working Profiles . ● – Call☎️70918//19311☎️ Center Girls . ● – Live Band Girls . ●- Foreigners & Many More . Service type: 1.In call 2.out call 3. full Lip to Lip kiss 4.69 5.b-job without Condom 6. Hard Core sex & Much More. 7 Body to Body Touch 8 Kissing 9 Sucking Boobs and More 10 Enjoy by Hand 11 Relax By Oral 12 Sex with Happy Ending • In Call and Out Call Service • 3* 5* 7* Hotels Service • 24 Hours Available • Indian, Russian, Punjabi, Kashmiri Escorts • Real Models, College Girls, House Wife, Also Available • Short Time and Full Time Service Available • Hygienic Full AC Neat and Clean Rooms Avail. In Hotel 24 hours • Daily Escorts Staff Available • Minimum to Maximum Range Available.c al

Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available

pr788182

In our research paper titled "Qualitative Analysis on Tax Evasion and Reasons for Reluctance to Join ATL in Pakistan," we delve into the intricate dynamics of tax compliance and explore the underlying reasons why individuals in Pakistan might hesitate to become a part of the Active Taxpayer List (ATL) within the framework of business law and taxation. With a multidisciplinary approach, our team of five researchers embarked on an in-depth exploration of tax evasion behaviors and the factors influencing them. Through qualitative analysis, we aimed to unravel the complex interplay of socio-economic, cultural, and institutional factors shaping tax compliance attitudes among Pakistani taxpayers. Drawing on a diverse range of qualitative research methods, including interviews, focus groups, and content analysis, we gathered rich insights from a diverse sample of individuals representing various sectors of the economy. By immersing ourselves in the lived experiences and perceptions of taxpayers, tax advisors, and legal experts, we uncovered nuanced perspectives on tax evasion practices and attitudes toward ATL membership. Our findings highlight the multifaceted nature of tax evasion in Pakistan, shedding light on both the motivations driving non-compliance and the barriers to ATL enrollment. From perceived inefficiencies in the tax system to cultural norms and trust deficits in governmental institutions, our research identifies a myriad of factors contributing to tax evasion behavior and reluctance to join ATL. Furthermore, our study offers valuable implications for policymakers, tax authorities, and business stakeholders seeking to enhance tax compliance and foster a culture of transparency and accountability in Pakistan's taxation landscape. By addressing the underlying drivers of tax evasion and promoting the benefits of ATL membership, policymakers can design more effective strategies to broaden the tax base and promote sustainable economic development. In conclusion, our research paper represents a comprehensive endeavor to deepen our understanding of tax compliance dynamics in Pakistan and elucidate the complexities surrounding ATL enrollment. By unraveling the intricacies of tax evasion behaviors and attitudes, we hope to contribute to informed policymaking and foster a culture of tax compliance and integrity in Pakistan's business and taxation environment.

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan

vineshkumarsajnani12

Buy gmail accounts.pdf buy Old Gmail Accounts

Buy Verified Cash App Account

Recently uploaded (20)

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec

Marel Q1 2024 Investor Presentation from May 8, 2024

Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

Pre Engineered Building Manufacturers Hyderabad.pptx

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait

joint cost.pptx COST ACCOUNTING Sixteenth Edition ...

Kalyan Call Girl 98350*37198 Call Girls in Escort service book now

Falcon Invoice Discounting: Empowering Your Business Growth

HomeRoots Pitch Deck | Investor Insights | April 2024

Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...

Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...

Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165

Mckinsey foundation level Handbook for Viewing

Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...

Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan

Buy gmail accounts.pdf buy Old Gmail Accounts