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E-Commerce Strategy for the Philippine Market
1.
2.
3.
4.
5.
6. Business Size:
Target Market:
Brand Strength:
Ecommerce
options
Pricing type:
Offering:
Micro Small Medium
Products Services
Mass market Niche Enterprise
Little to None Marginal Strong
Fixed Variable
Social/Community
network
Own online store Marketplace
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7. Business Size:
Price level:
Product Dimension:
Ecommerce
options
Digital Marketing
capability:
Product Inventory:
Micro Small Medium
Without With
Low Mid High
Small Bulky Special handling
Strong Weak
Social/Community
network
Own online store Marketplace
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