CATA kitchen mart is the complete solution to the built-in Modular Kitchen appliances requirement. CATA kitchen mart is the perfect place to get the experience of a dream kitchen. CATA’s high suction Chimneys, Elegant Hobs, Sleek & stylish Ovens, Ultra Modern Microwaves, Dishwashers with superior functionality are all ergonomically designed keeping Indian cooking in mind. The rapidly growing real estate development creates the opportunity for a bigger inbuilt appliances market, probably will result an increased market share in recent times. Indian market is gaining a decent demand of modular kitchens hence the requirement of in built appliances gaining a potential demand in metros & mini metros. Latest market trends & future market growth of large appliances industry expecting a positive growth in coming years. So here is the time for investment in the sector & earn high rewards.

1. CATA KITCHEN MART
Gallery Module

2. “CATA KITCHEN MART” - CATA Galleries
Business Opportunity to become a “Successful Entrepreneur”
CATA Gallery module is an opportunity for a sure shot gain. Past record of success
witnesses the growth YOY. Try the power of limited investment & maximum gain.
Depending on your time constraint Cata Kitchen Mart is a readily available opportunity
to become a successful Entrepreneur. It has a record of success with 200 Shop in Shop
& Galleries running successfully across India, with a YOY growth of 30%. CATA’s yearly
turnover is growing at a pace of 15-20%.
Key Attraction of the Opportunity
- Profit Oriented
- Tried & tested opportunity
- Comfortable investment
- Assured return

3. Gallery Modules in Details

4. Gallery Modules
• Module A – Investment towards Franchisee Fee (Non Refundable) – 2 Lacs
• Module B – Investment towards Franchisee Fee (Non Refundable) – 3 Lacs
• Module C – Investment towards Franchisee Fee (Non Refundable) – 6 Lacs

5. Assured Contribution by Company

6. Display MATERIAL BY COMPANY
MRP of Display products contributed
by Company: Module wise
Module A – 291990/-
Module B – 487930/-
Module C – 677550/-
Display Advantages
Products are displayed to highlight their features and benefits. The
purpose of such visual merchandising is to attract, engage, and
motivate the customer towards making a purchase. Touch & feel of a
product motivates immediate buying behavior.

7. Display Material
Module
Basic
Chimney
Combos
Microwave
Oven
Built-in Oven Dishwasher Fan Display
Module
A
K 60
RS 60 + Marvel -
Stanin 60 + Elegant
C Glass 90 BL + Crystal
Midas 90 or Sygma 90 +
Quartz
MC 25 D CD 760
-
B 10 Plus
E 100 GTH
Silentis 12
B 12 Matic
X mart 15 Matic INOX
LHV 160
Module
B
K 60
RS 60 + Marvel
Stanin 60 + Elegant
C Glass 90 BL + Crystal
Midas 90 or Sygma 90 +
Quartz
Ceres 90 + Garnet
C Glass 90 BL + Flint
MC 25 D
ME 605 TC +
CD 760
MARINA SBI
B 10 Plus
E 100 GTH
Silentis 12
B 12 Matic
X mart 15 Matic INOX
LHV 160
Module
C
K 60
RS 60 + Marvel
Stanin 60 + Elegant
C Glass 90 BL + Crystal
Midas 90 or Sygma 90 +
Quartz
Ceres 90 + Garnet
C Glass 90 BL + Flint
Isla C Glass + Emerald
MC 25 D +
MC 32 DC
ME 605 TC +
CD 760
MARINA SBI
+ MARINA
FBI
B 10 Plus
E 100 GTH
Silentis 12
B 12 Matic
X mart 15 Matic INOX
LHV 160
B 10
CB 250 Plus
X Mart 15 INOX
*Any other product required for display besides above will be billed at MRP less 50%
Products will be given on consignment basis for display as per the following:

8. Promoter – CONTRIBUTION BY COMPANY
Promoter Cost (per annum) contributed
Module A – 48000/-
Module B – 48000/-
Module C – 72000/-
• In case of Module A & B, 1 promoter upto a maximum cost of 4000/- or 50% of the
monthly remuneration agreed to the promoter whichever is less will be borne by
the company.
• 1 promoter upto a maximum cost of 6000/- or 50% of the monthly remuneration
agreed to the promoter whichever is less will be borne by the company in case of
Module C
• Any other cost i.e. conveyance etc. will be borne by the gallery in both the cases.

9. Branding & Fabrication BY COMPANY
Module A – 85000/-
Module B – 125000/-
Module C – 250000/-
• Module A – Branding/Fabrication will be done by the company upto a maximum amount of
85000/-, fabrication for installing company products only, any civil work will be borne by the
gallery. Branding includes Inshop & Glow Sign Board.
• Module B - Branding/Fabrication will be done by the company upto a maximum amount of
1.25/-Lacs. fabrication for installing company products only, any civil work will be borne by
the gallery. Branding includes Inshop & Glow Sign Board.
• Module C – Branding/Fabrication will be done by the company upto a maximum amount of
2.50/- Lacs. fabrication for installing company products only, any civil work will be borne by
the gallery. Branding includes Inshop & Glow Sign Board.

10. Minimum Guarantee by Company
Minimum Guarantee (per annum)
Module A –60000/-
Module B – 120000/-
Module C – 240000/-
Pls Note:
1.Fixed minimum guarantee would be reimbursed only if the Minimum target (mentioned
above) as per the gallery module is achieved.
2.In case target is not achieved company would give minimum guarantee as per the following:
Module (A): 5% of annual billing on prorata basis
Module (B): 5% of annual billing on prorata basis
Module (C): 6% of annual billing on prorata basis

11. Modules Module A Module B Module C
Investment By Gallery
Franchisee Fee 2 Lacs 3 Lacs 6 Lacs
*Projected Civil Work Cost
(*not a compulsory Investment)
1.5 Lacs 2.5 Lacs 3.5 Lacs
Investment in stock 2 Lacs 3 Lacs 5 Lacs
Total Projected Investment 5.5 Lacs 8.5 lacs 14.5 Lacs
Display By Company 291990 487930 677550
Promoter by Company 48000 48000 72000
Fabrication & Branding
By Company
85000 125000 250000
Minimum Guarantee 60000 120000 240000
Gallery Incentive Scheme
(2% on Minimum Slab)
36000 60000 84000
Total 5,20,990 8,40,930 13,23,550
Business Proposition

12. The Other Benefits to be given
by Company
Training
by trained professionals to the
manager & staff
Brand Exclusivity
POP /POS MaterialPresentations
on Products, Services, Technology
Layout Plan
Of interior/designing of gallery &
product display
1 Local Exhibition
(Module C eligible)

13. Minimum Target to be met by the
gallery to avail the Gallery Discount
• Module A – 1.00 Lac p.m.
• Module B – 2.00 Lac p.m.
• Module C – 3.00 Lac p.m.

14. ***Incentive apart from the above mentioned Gallery Discounts are as per the following:
Gallery Module Billing Slab (p.m.) % incentive
A Above 1.50 Lac to 2.50 Lac 2%
Above 2.50 Lac to 3.50 lacs 3%
Above 3.50 Lac 4%
Gallery Module Billing Slab (p.m.) % incentive
B Above 2.50 lac to 3.50 Lac 2%
Above 3.50 Lac to 4.50 Lac 3%
Above 4.50 Lacs 4%
Gallery Module Billing Slab (p.m.) % incentive
C Above 3.50 Lac to 4.50 Lac 2%
Above 4.50 Lac to 5.50 Lac 3%
Above 5.50 Lac 4%
Gallery Incentive Scheme

15. CONTRIBUTION BY GALLERY

16. Module A
• Franchisee Fee (Non refundable) – 2 Lacs
• Projected Civil work (fall ceiling, flooring, wall POP) cost – 1.5 lac
• Investment in stock – 2 Lacs
Projected total Cost – 5.5 Lacs

17. Module B
• Franchisee Fee (Non refundable) – 3 Lacs
• Projected Civil work (fall ceiling, flooring, wall POP) cost – 2.5 lacs
• Investment in stock – 3 Lacs
Projected total Cost – 8.5 Lacs

18. Module C
• Franchisee Fee (Non refundable) – 6 Lacs
• Projected Civil work (fall ceiling, flooring, wall POP) cost – 3.5 lacs
• Investment in stock – 5 Lacs
Projected total Cost – 14.5 Lacs

19. Lets Understand
the Process of
Identification & Finalisation
of a Gallery

20. Identification & Finalisation Process
Basic approval on identifying the suitability of the location & other eligibility criteria
should be approved by the business head, before taking the deposit. The concerned
official/gallery owner can send gallery images to the business head for scrutiny or can ask
for a visit by the business head. This process can take a maximum of 7 days which includes
taking the deposit.
A written approval to be taken from the business head on the above said
condition, once it is approved by the business head the full deposit to be
made.
Working on the layout plan of Fabrication of the gallery, & completion of
Fabrication, Branding & Display will be done in 15 working days from the date of
deposit is made.
Within 5 working days of the completion of fabrication work
agreement will be signed between Co. & Gallery.
The date of agreement will be the date of deposit.
Suitability
of
Location
Written
approval
Layout
Pan
Date of
Agreement
Agreement
Sign

22. Prerequisites
• The galleries should be located in high footfall areas with palatial ambience with the
rich brand image. Should fall under defined location predefined by the company.
• Should have a minimum area of about 200 sq ft. for Module A, 200-400 Sq.ft. for
Module B & 400 - 600 Sq.ft. for Module C with convenient parking facility available.
• Should be able to invest a projected initial investment of
• The Business Associate preferably within the age group of 30-45, having prior
experience in the field of handling a gallery or dealership would be an added
advantage.
• The business associate or the showroom manager should a computer literate to work
without any obstacle.
• The representative should be wiling to learn about the entire product range, because
knowledge is priority to handle customers efficiently.
• Module A & B can be shop in shop in a Sanitary, Hardware, Modular Kitchen &
Appliances showroom, can be with competitors gallery.
• Module C should preferably be an independent showroom

23. About CATA
• CATA India associated with CATA Electro Domesticos, S.L. Spain and Cantee Electro
Domesticos, S.L Spain, incepted in March 2004.
• Present in more than 80 countries.
• CATA has invested heavily in new facilities in Torelló (Spain), which had joined the,
Xiao Lan (China) and São Paulo (Brazil).
• The experience, professionals working for CATA, proven quality, innovation and
design, the fast and efficient service, the marketing that takes us farther every day
are the reason for our strength and wingspan.
• In recent years we have experienced significant growth both in the Spanish and
international market, based on an excellent quality and a lot of competition in all
its products.
• CATA India since its inception in 2004 has achieved remarkable growth at the rate
of 25-30% YOY.

24. Follow the Great Opportunity

25. “CATA Kitchen Mart”
Encash the rising demand of Built-in Appliances with CATA
CATA kitchen mart is the complete solution to the built-in Modular Kitchen
appliances requirement. CATA kitchen mart is the perfect place to get the
experience of a dream kitchen. CATA’s high suction Chimneys, Elegant Hobs,
Sleek & stylish Ovens, Ultra Modern Microwaves, Dishwashers with superior
functionality are all ergonomically designed keeping Indian cooking in mind.
The rapidly growing real estate development creates the opportunity for a
bigger inbuilt appliances market, probably will result an increased market
share in recent times. Indian market is gaining a decent demand of modular
kitchens hence the requirement of in built appliances gaining a potential
demand in metros & mini metros. Latest market trends & future market
growth of large appliances industry expecting a positive growth in coming
years. So here is the time for investment in the sector & earn high rewards.

26. CATA Advantage
Brand Basics
• European Products with highest Quality certifications
• Excellent service Standards
• Ever-growing network of credible trade partners
• Innovative Product portfolio
• Strategic corporate alliances
Brand Values
• Fair Margin Policy
• Highest customer satisfaction
• Flexible service policy
• Human touch in sales & servicing

27. • Cata products are backed up by the most demanding certificates, such as
the prestigious ISO 9001 awarded by the Bureau Veritas Quality
International.
• Cata has also been awarded the European approvals of the
C.C.A.(Cenelec Certificate Agreement), certifying technical superior
standards our products meet.
Quality Certifications