2. #SMX @davidcarralon
• Work inhouse as Head of International SEO
• Sector: Jobs board
• Responsible for SEO performance in EMEA
and APAC,
• Environment:
multicultural/multilingual/international
Hi, I’M DAVID CARRALON
3. #SMX @davidcarralon
Career Builder’s International website network
• Niche Site A
• Niche site B
• Niche site C
Priority Sustain Supported
• Brand site .DE
• Brand site .SE
• Brand site .UK
• Brand site .FR
• Brand site .SG
• Everything else
in:
• EMEA
• APAC
• MENA
5. #SMX @davidcarralon
We often forget that there is something also very important
Monitoring your SEO for disaster-prevention
6. #SMX @davidcarralon
Monitoring your SEO via Alerts
How do you monitor specifically for disaster prevention?
1. Traffic
2. Ranking
3. Server
4. Site architecture
5. Backlinks
11. #SMX @davidcarralon
What exactly should you track as ranking alerts?
• keywords Entering/Leaving 1st page in SERPs
• Keywords Moving/Leaving the Top5 rankings
• keywords Gaining/Losing the Top 2 positions
I’m tracking:
16. #SMX @davidcarralon
Server alerts can uncover
unanticipated severe speed
issues
What alerts from New Relic track server performance?
• Diagnose HTTP errors
• Understand your most resource-
intensive HTTP requests
• Page types with heaviest loading
• Browsers with biggest load on
mobile
20. #SMX @davidcarralon
Botify’s weekly crawls to help you
spot crawl bottlenecks
SEO Radar’s alerts you of changes made to the technical site structure
1. Integrity of my url structures
2. Preservation of key metas/labelling
3. crawling blocks
4. Sitemaps info
21. #SMX @davidcarralon
I use SEO Radar’s automated alerts to help me
spot web page changes
1. Content on webpages changes
2. Integrity of url structures affected
3. Navigation changes
4. Status of HTTP messages
5. Robots files
6. Etc.
Compares day 1 vs day 2
25. #SMX @davidcarralon
SEO radar alerts you of a potential disaster
and gives you info to act on it quickly
Or it can help you prevent it in the first
place using it Chrome extension when
analysing the staging site
26. #SMX @davidcarralon
• Rel=“canonical” from self to non-self
• <Meta name=“robots” content=“noindex”> to <Meta name=“robots”
content=“index”>
• Disallow: /research? To disappearance
• Title tags swapping place
• 301 redirects turning into 302 or disappearing
Examples of meta directives or any code going off the rails
27. #SMX @davidcarralon
Reference : http://www.seoradar.com/seo-fixes-catch-staging/
With SEO Radar you get the chance
to configure alerts for many disaster scenarios
It can also help you prevent disaster in the first place
using their Chrome extension testing on staging
28. #SMX @davidcarralon
I use Botify to:
- Validation of issues identified by SEOradar (Monday’s)
- Unforeseen technical errors worth to be considered as emergencies
Botify’s weekly reports help me spot crawl bottlenecks
Typically these technical errors are :
- Count of compliant urls vs non-compliant urls
- None or less chain redirects or redirect loops than in my
previous crawl
- Lower no. of errors such as 404, 5XX… as well as 3XXs