Gravy Retail Solutions

1. The Gravy Local
Context Platform: RETAIL
PROPRIETARY TECHNOLOGY THAT
DRIVES LOCAL RETAIL SALES
Gravy is the leader in understanding the offline
behaviors of your customers. We capture the local
experiences, events, and what consumers actually
do as part of their daily lives. By going beyond just
the places your consumers visit, and actually
knowing why they go, we are able to predict
future purchase intent.
THE POWER OF
WHY
FOR THE FIRST TIME KNOW
TRUE INTENT FROM LOCAL
BEHAVIORS

2. Retail is LOCAL
WE BRING THE POWER OF LOCAL
CONTEXT TO DRIVE SALES
RETAIL SALES OFFLINE
Local and offline is still 94% of total retail sales.
The Gravy Retail Solution is built on four proprietary
pillars of value that drive local retail sales.
1. Local Insights – Understand the local
engagement with retail locations and competitors.
2. Consumer Context – Know your customers
interests, activities, and purchase intent.
3. Purchase Triggers – Conversion capabilities that
automatically act on our unique insights.
4. Enhanced Experiences – Personalized content
that drives increased loyalty.
94%

3. KEY INFORMATION ABOUT LOCAL
OFFLINE CONSUMER BEHAVIORS
Automatically understand your consumer visits to your
locations and your competitor’s retail locations – no
consumer action or hardware required. In addition we
provide the capability to understand your customer’s
visits to key locations and any associated metadata.
• When customers visit
• How long they stay
• Local places nearby your locations
• Competitor benchmarking and analysis
Local Insights
KNOW
WHEN AND WHY
CUSTOMERS ENTER
YOUR STORES, YOUR
COMPETITORS AND
KEY LOCATIONS NEARBY

4. PREDICT PURCHASE INTENT
AND KNOW LOCAL INTERESTS
For each of your customers Gravy builds and maintains
an Experiential Local Profile that provides a unique view
into their local activities, interests, experiences and future
purchase intent.
• Experiential Local Profiles
• Unique customer segmentation
• Activity and interest analysis
• Future purchase intent predictors
Consumer Context
PREDICT
PROPRIETARY PROFILES
AND CUSTOMER
SEGMENTATION ON WHAT
YOUR CONSUMERS LOVE
AND ARE MOST LIKELY
TO PURCHASE

5. ENGAGEMENT CAPABILITIES
THAT DRIVE PURCHASES
Programmatic notifications based on business rules,
customer segmentation, time/geo location, customer
intent, and other metadata. We deliver personalized
messages to the right customer exactly when it’s most
likely to result in a sale.
• Messaging services
• Contextualization engine
• Personalization capabilities
Purchase Triggers
ACT
TURNKEY MESSAGING AND
ACTIVATION TOOLS TO
DRIVE CONSUMERS INTO
YOUR STORES AND
INCREASE SALES

6. PERSONALIZED CONTENT THAT
CREATES REPEAT ENGAGEMENT
We aggregate all the local events, experiences, and
social media your customers most love. Intersecting this
with our Experiential Local Profiles allows you to deliver
unique content your customers value most. Our simple
tools allow this content to be leveraged in any experience
or touch point to keep customers engaged and
coming back.
• Local Events and Experiences
• Social Experience 360
Enhanced Experiences
LOYALTY
ALL OF THE LOCAL
EXPERIENCES, SOCIAL
AND CONTENT YOUR
CUSTOMERS MOST LOVE

7. Powerful Turnkey Technology
IMPLEMENT AT ALL
RETAIL STORES QUICKLY
SIMPLE SDK IN MOBILE
APPLICATION PROVIDES
IMMEDIATE SCALE
NO HARDWARE, TRAINING,
OR CONSUMER ACTIONS
REQUIRED.
THE LARGEST LOCAL DATA,
AND PERSONALIZATION
ENGINE
Jeff White jwhite@findgravy.com
703.728.2928 www.experiencegravy.com