Electric Symphony Media is a web application that brings advanced marketing features to the advertisers such as efficient search and social strategies. More info can be found here: http://www.ikantam.com/portfolio/doubleclick-api-dashboard

1. iKantam – Web and App specialists
DoubleClick API Dashboard with
Advanced Marketing Capabilities
ikantam
Chyhunachnaya Vulitsa 33
Minsk
Belarus
www.ikantam.com

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DoubleClick API Dashboard with Advanced Marketing Capabilities
Electric Symphony Media is a web application that brings advanced marketing features to the
advertisers such as efficient search and social strategies.
Challenge
The main idea was to create a place with strong functionality so that advertisers could get and track
their marketing activity from a user-friendly dashboard structure.
Solution
The team managed to deliver the final marketing solution that included a number of useful features.
Being integrated with Double Click (for advertisers) Reporting and Trafficking API and DoubleClick
Search API, the application provides a custom-built high-end dashboard allowing customers to get
dynamic marketing stats based on the running campaigns and dates, build and export detailed
reports in csv and excel formats, and take advantage of other multiple features.
The advertisers are able to pull reports stats on a regular basis, filter results to specific campaigns
and dates, track the activity, pull in some information from DoubleClick Search and use
segmentation options to get appropriate stats based on the Performance, Rich media, Conversions
and In-stream video.
Outcome
• Complex marketing solution for advertisers
• Integration with Double Click (for advertisers) Reporting and Trafficking API
• Integration with DoubleClick Search API
• Custom Report Builder tool
• User-friendly structure and advanced features of the web app
Scope
• Dedicated team of 5: developers, testers and analysts
• Full-service cycle: analysis, prototyping, engineering, testing
• Implementation in sprints, QA
Technology Stack
• PHP / Symfony 2.6
• PHP 5.5
• jQuery, jQueryUI
• Less / WinLess - pre-processors
• MySQL
3rd Party Components & APIs
• AWS | Amazon EC2 - Hosting
• Amazon Linux AMI
• Apache 2.4.10 - Web server
• DCM / DFA Reporting and Trafficking API
• DoubleClick Search API

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• OAuth2 - Google APIs use the OAuth 2.0 protocol for authorization
• DateRangePicker - datepicker library
• HighCharts .js - chart library
• Chosen Select - dropdown plugin
Quotes
This was a very tough project and they took it on for a reasonable cost and delivered a top end
product. They were very responsive and detailed in their approach. They were able to jump on Skype
and do conference calls so their location for us was not an issue. We will continue to work with them
in the future on other projects.
— Dave Hassard, Managing Partner at Electric Symphony Media
Links
http://www.ikantam.com/portfolio/doubleclick-api-dashboard
Images

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Contact
The best way to contact us is to contact Carl-Johan Larsson by email, details below:
Landline (Sweden): +46 8 519 72 970
Landline (US): +1 650 557 3668
Mobile (Spain): +34 651 951 281
Email: carl-johan@ikantam.com
www.ikantam.com
Schedule a meeting: https://calendly.com/carl-johan