While in the UK and US consumer goods producers can concentrate on relationships with a handful of multi-national supermarket chains, the retail outlet base in Africa and emerging markets is fragmented (Large number of stores with orders that are frequent and small). Reaching these large numbers of small outlets is a difficult, expensive and costly business for consumer goods manufacturers operating in emerging and developing countries - Unilever, Nestle, GlaxoSmithKline, Proctor & Gamble, Coca-Cola, and Heineken etc. Nigeria (Africa's largest consumer market) has over 1 million of these small shops, thus making it very expensive for consumer companies to reach small retail outlets. Solution developed by our team was aimed to deal with the following problems: • Fragmented retail sector • Large number of stores with orders that are frequent and small • Large number of delivery points • Cash collected on delivery • Large sales force needed for such large customer base. • Risk of financial loss for manufacturers - credit sales to distributors More info can be found here: http://www.ikantam.com/portfolio/b2b-distribution-marketplace

1. iKantam – Web and App specialists
B2B Distribution Marketplace
ikantam
Chyhunachnaya Vulitsa 33
Minsk
Belarus
www.ikantam.com

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B2B Distribution Marketplace
While in the UK and US consumer goods producers can concentrate on relationships with a handful
of multi-national supermarket chains, the retail outlet base in Africa and emerging markets is
fragmented (Large number of stores with orders that are frequent and small). Reaching these large
numbers of small outlets is a difficult, expensive and costly business for consumer goods
manufacturers operating in emerging and developing countries - Unilever, Nestle, GlaxoSmithKline,
Proctor & Gamble, Coca-Cola, and Heineken etc. Nigeria (Africa's largest consumer market) has over
1 million of these small shops, thus making it very expensive for consumer companies to reach small
retail outlets.
Solution developed by our team was aimed to deal with the following problems:
 Fragmented retail sector
 Large number of stores with orders that are frequent and small
 Large number of delivery points
 Cash collected on delivery
 Large sales force needed for such large customer base
 Risk of financial loss for manufacturers - credit sales to distributors
Challenge
Creating a unique solution for the entire continent is a challenge by itself. The team had to get the
deep understanding of global problems to solve, analyze a lot of data and held numerous meetings
before we finally came to the development point.
As the system is robust and aimed to handle a lot of users' data, orders and financial transactions,
our engineers had to create a properly designed back end architecture because any mistake on this
stage would cost a lot.
Solution
Our engineers and UX specialists delivered an MVP solution and keep working on new features along
with daily maintenance.
System proved itself as reliable and received positive feedback from both buyers and sellers. It
definitely improved the way how market works and allowed both parties to reduce operational
costs.
Outcome
 Custom p2p ecommerce solution
 Custom CMS
 Responsive UI design
 TDD approach used to ensure best quality
Scope
 3 engineers, 1 UI designer and 1 Project Manager
 QA team involved
 Timeline: 3 months

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Technology Stack
 AWS (EC2, S3, Lambda)
 Zend framework
 MySQL
3rd Party Components & APIs
 Remita API
 Clickatell API
 Zoho API
Links
http://www.ikantam.com/portfolio/b2b-distribution-marketplace
Images

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Contact
The best way to contact us is to contact Carl-Johan Larsson by email, details below:
Landline (Sweden): +46 8 519 72 970
Landline (US): +1 650 557 3668
Mobile (Spain): +34 651 951 281
Email: carl-johan@ikantam.com
www.ikantam.com
Schedule a meeting: https://calendly.com/carl-johan