#vubcc
Jo Deferm – co-founder Content Crackers
www.contentcrackers.be

1
Wat heb je nodig om als jongere
te starten als ondernemer?

www.contentcrackers.be

2
www.contentcrackers.be

3
Waarom ondernemen?

www.contentcrackers.be

4
The best
way to
predict the
future is to
create it.

www.contentcrackers.be

5
You don't get to decide which
platform or device your
customers use to access your
#fail
content: they do!

www.contentcra...
“I failed in some
subjects in exam, but
my friend passed in all.
Now he is an engineer
in Microsoft and I am
the owner”- B...
Communicatie
vanaf 2000
#vubcc
www.contentcrackers.be

8
www.contentcrackers.be

9
www.contentcrackers.be

10
www.contentcrackers.be

11
www.contentcrackers.be

12
www.contentcrackers.be

13
www.contentcrackers.be

14
#QualityContent
#BigData
#Content vs SEO
#Social Search
#Facebook Edgerank
#vubcc
www.contentcrackers.be

15
#QualityContent	
  

#QualityContent
#vubcc
www.contentcrackers.be

16
#QualityContent	
  
# Types of content
1)  Tekst
2)  Video
3)  Graphics
4)  Audio

www.contentcrackers.be

17
#QualityContent	
  
# Types of content

www.contentcrackers.be

18
www.contentcrackers.be

19
#QualityContent	
  
# Types of content

www.contentcrackers.be

20
#QualityContent	
  
# Types of content

usb-stick met 500 foto’s
x 4 gasten
x 25 foto’s
x 350 vrienden
= 35.000 Facebook v...
#QualityContent	
  

www.contentcrackers.be

22
#QualityContent	
  
# What are we sharing (on Twitter)?

www.contentcrackers.be

23
#QualityContent	
  
# What are we sharing (on Twitter)?

www.contentcrackers.be

24
#QualityContent	
  
# Content lives longer in the Social Media era

www.contentcrackers.be

25
#QualityContent	
  
# Content lives longer in the Social Media era

www.contentcrackers.be

26
#QualityContent	
  
# Content lives longer in the Social Media era

www.contentcrackers.be

27
#QualityContent	
  
# Content lives longer in the Social Media era

www.contentcrackers.be

28
#QualityContent	
  
# Make it easy to share!

www.contentcrackers.be

29
#BigData	
  

#BigData

Know your customer!
#vubcc
www.contentcrackers.be

30
#BigData	
  
# Getting data is easy

www.contentcrackers.be

31
#BigData	
  
# Using Big Data for more conversion is harder

www.contentcrackers.be

32
#BigData	
  
# Landing page strategy using Big Data

www.contentcrackers.be

33
#BigData	
  
# Landing page strategy using Big Data

www.contentcrackers.be

34
#QualityContent	
  

#QualityContent

You can’t fool Google.
#vubcc
www.contentcrackers.be

35
#QualityContent	
  

Prospect

www.contentcrackers.be

MyCompany

36
#QualityContent	
  
# SEO is dead, Content is King

www.contentcrackers.be

37
#SocialSearch	
  

#SocialSearch

Kiss your privacy goodbye.

#vubcc
www.contentcrackers.be

38
#SocialSearch	
  
# advertising 1981

www.contentcrackers.be

39
#SocialSearch	
  
# advertising 2000 (Google Adwords)

www.contentcrackers.be

40
#SocialSearch	
  
# advertising 2013 (Social Search)

versus

versus

www.contentcrackers.be

41
#SocialSearch	
  
# Facebook Graph Search

www.contentcrackers.be

42
#SocialSearch	
  
# Facebook Graph Search

www.contentcrackers.be

43
#SocialSearch	
  
# Facebook Graph Search

Kiss your privacy goodbye.
www.contentcrackers.be

44
#EdgeRank	
  

#EdgeRank
#vubcc
www.contentcrackers.be

45
#EdgeRank	
  

46	
  
#EdgeRank	
  
Affiniteit
ü hoe ‘close’ ben jij met een andere gebruiker?
ü one-way-traffic: als een persoon vaker in jouw
ni...
#EdgeRank	
  

#Facebook pages
#vubcc
www.contentcrackers.be

48
#EdgeRank	
  

49	
  
#EdgeRank	
  

50	
  
Q&A
#vubcc
www.contentcrackers.be

51
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Gastcollege VUB: Sport en Social Media

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Samen met Jelle Verdoodt van Sportcarreers gaf ik een gastcollege aan de VUB over ondernemen in de sport en hoe social media daarvoor te gebruiken. Ik gebruik de communicatie van BoardX door de jaren heen als voorbeeld.

Published in: Technology, Business
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Gastcollege VUB: Sport en Social Media

  1. 1. #vubcc Jo Deferm – co-founder Content Crackers www.contentcrackers.be 1
  2. 2. Wat heb je nodig om als jongere te starten als ondernemer? www.contentcrackers.be 2
  3. 3. www.contentcrackers.be 3
  4. 4. Waarom ondernemen? www.contentcrackers.be 4
  5. 5. The best way to predict the future is to create it. www.contentcrackers.be 5
  6. 6. You don't get to decide which platform or device your customers use to access your #fail content: they do! www.contentcrackers.be 6
  7. 7. “I failed in some subjects in exam, but my friend passed in all. Now he is an engineer in Microsoft and I am the owner”- Bill Gates www.contentcrackers.be 7
  8. 8. Communicatie vanaf 2000 #vubcc www.contentcrackers.be 8
  9. 9. www.contentcrackers.be 9
  10. 10. www.contentcrackers.be 10
  11. 11. www.contentcrackers.be 11
  12. 12. www.contentcrackers.be 12
  13. 13. www.contentcrackers.be 13
  14. 14. www.contentcrackers.be 14
  15. 15. #QualityContent #BigData #Content vs SEO #Social Search #Facebook Edgerank #vubcc www.contentcrackers.be 15
  16. 16. #QualityContent   #QualityContent #vubcc www.contentcrackers.be 16
  17. 17. #QualityContent   # Types of content 1)  Tekst 2)  Video 3)  Graphics 4)  Audio www.contentcrackers.be 17
  18. 18. #QualityContent   # Types of content www.contentcrackers.be 18
  19. 19. www.contentcrackers.be 19
  20. 20. #QualityContent   # Types of content www.contentcrackers.be 20
  21. 21. #QualityContent   # Types of content usb-stick met 500 foto’s x 4 gasten x 25 foto’s x 350 vrienden = 35.000 Facebook views x 1.000 USB’s = 35.000.000 views! www.contentcrackers.be 21
  22. 22. #QualityContent   www.contentcrackers.be 22
  23. 23. #QualityContent   # What are we sharing (on Twitter)? www.contentcrackers.be 23
  24. 24. #QualityContent   # What are we sharing (on Twitter)? www.contentcrackers.be 24
  25. 25. #QualityContent   # Content lives longer in the Social Media era www.contentcrackers.be 25
  26. 26. #QualityContent   # Content lives longer in the Social Media era www.contentcrackers.be 26
  27. 27. #QualityContent   # Content lives longer in the Social Media era www.contentcrackers.be 27
  28. 28. #QualityContent   # Content lives longer in the Social Media era www.contentcrackers.be 28
  29. 29. #QualityContent   # Make it easy to share! www.contentcrackers.be 29
  30. 30. #BigData   #BigData Know your customer! #vubcc www.contentcrackers.be 30
  31. 31. #BigData   # Getting data is easy www.contentcrackers.be 31
  32. 32. #BigData   # Using Big Data for more conversion is harder www.contentcrackers.be 32
  33. 33. #BigData   # Landing page strategy using Big Data www.contentcrackers.be 33
  34. 34. #BigData   # Landing page strategy using Big Data www.contentcrackers.be 34
  35. 35. #QualityContent   #QualityContent You can’t fool Google. #vubcc www.contentcrackers.be 35
  36. 36. #QualityContent   Prospect www.contentcrackers.be MyCompany 36
  37. 37. #QualityContent   # SEO is dead, Content is King www.contentcrackers.be 37
  38. 38. #SocialSearch   #SocialSearch Kiss your privacy goodbye. #vubcc www.contentcrackers.be 38
  39. 39. #SocialSearch   # advertising 1981 www.contentcrackers.be 39
  40. 40. #SocialSearch   # advertising 2000 (Google Adwords) www.contentcrackers.be 40
  41. 41. #SocialSearch   # advertising 2013 (Social Search) versus versus www.contentcrackers.be 41
  42. 42. #SocialSearch   # Facebook Graph Search www.contentcrackers.be 42
  43. 43. #SocialSearch   # Facebook Graph Search www.contentcrackers.be 43
  44. 44. #SocialSearch   # Facebook Graph Search Kiss your privacy goodbye. www.contentcrackers.be 44
  45. 45. #EdgeRank   #EdgeRank #vubcc www.contentcrackers.be 45
  46. 46. #EdgeRank   46  
  47. 47. #EdgeRank   Affiniteit ü hoe ‘close’ ben jij met een andere gebruiker? ü one-way-traffic: als een persoon vaker in jouw nieuwsoverzicht verschijnt, betekent dit niet dat dit andersom ook zo is.   Gewicht ü de ‘waarde’ van de content. ü foto’s, video’s en links hebben de meeste waarde   Verval ü nieuwere postings maken meer kans om in het nieuwsoverzicht te verschijnen dan oudere. ü Timing is everything! 47  
  48. 48. #EdgeRank   #Facebook pages #vubcc www.contentcrackers.be 48
  49. 49. #EdgeRank   49  
  50. 50. #EdgeRank   50  
  51. 51. Q&A #vubcc www.contentcrackers.be 51

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