1. The document describes the media technologies used at each stage of constructing, researching, planning, and evaluating a media project. A variety of equipment was used including cameras, SD cards, computers, and software like Adobe Premier Pro, YouTube, and Blogger. 2. Specific technologies used in construction included a Nikon DSLR camera, Adobe Premier Pro for editing, and YouTube for sharing the final product. Research and planning utilized Blogger, YouTube, screenshots, PowerPoint, and storyboarding software. 3. Evaluation reused equipment like the Nikon camera and Adobe Premier Pro for editing interview footage against a green screen. The final product was again shared on YouTube and the evaluation was published on B

1. Evaluation: Question 4
How did you use media technologies
in the construction, research,
planning and evaluation stages?

2. Construction
Throughout construction of my media products, media technologies needed to
be used at a high standard to create high quality products. I did this using
professional equipment and programs to develop the best products I could use.
1. Camera: In order to film and take pictures of my product and ancillary texts, I
needed a high quality camera and adequate skills to work said camera. The
camera I used was a Nikon D3200 DSLR, which is high quality with many
helping features such as focal lenses and movement steady.
2. SD Card: The SD Card helps move the products to and from devices such as
home computers, cameras and school computers. This makes sure all my
products are kept in the same location and don’t become lost. The camera
doesn’t work without an external memory which makes this essential.
3. Hard Drive: When importing the finished products, the products are imported
onto the hard drive of the Mac’s we use within school. This is so when moving
from Mac to Mac, no progress is lost as the hard drives can be detached and
reattached else where. This makes sure we don’t also lose any files.
4. Mac: The education institute I study at use Mac’s in order to edit and finish my
products. This is because they are high performance machines and focus on the
performing art aspects of technology such as Media. They include many
programs such as Adobe Premier Pro and After Effects also, as well as high
resolution processes.

3. 5. Adobe Premier Pro: This is a piece of software which enables users to edit
movie media. Once I had created my production and imported the files, I
imported the files into Adobe Premier Pro. This allowed me to merge
together the clips and shots I took to start making my music video
production. I used the product to merge shots, to add transitions such as
cross fades, fades to black and also edit sections such as time lapses and slow
motions for stylistic elements. I also was able to edit the brightness and
contrast of clips, and was also able to add the sepia colour which I needed for
my music video.
6. YouTube: When my product was finished, I had to convert my finished music
video into a movie clip, which was best chosen for an H624 bit for high
quality but low memory allowance, so the clip didn’t take long to export and
import onto YouTube. By importing my video onto the sixth forms channel, I
was able to embed my music video onto my blog (on blogger) using the HTML
option and pasting the embed code from the video there.
7. iPiccy: This website enabled me to edit my pictures for my promotional
poster and CD cover. The website allowed the user to change the ratio size of
the images, such as 12cm by 12cm for the CD cover. The user can airbrush the
artist, and edit them making them appear more aesthetic. Filters can be
added, so I chose to add a sepia with black and white undertones to mine. I
also added text, with the font ‘Comfort’, as this font looked more stylised to
the original artist Adele. I kept the colour scheme and font style the same on
both ancillary texts as this created synergy. This allowed me to develop
professional looking prints and artefacts.

4. 8. PhotoShop: For the elements iPiccy couldn’t do such as cut sections out from
the images which was required for my CD artwork to cut a hole in the middle.
Also PhotoShop allows images to be layered upon one another where as
iPiccy doesn’t, thus using this to layer products such as pricing and logo’s to
my ancillary texts. As PhotoShop takes a while to get used to, I needed to only
use the basic tools on this software and stuck to using iPiccy mostly as this is
a more user friendly platform.

5. Research and Planning
1. Blogger: Blogger is the platform in which all our tasks are recorded on.
Blogger enables the user to display Slideshares, Prezi’s, videos and text posts
including screenshots and standard images in the posts. This platform allows
many ways of multimedia to be incorporated into this, which made the blog
more professional and more diverse multimedia wise. By displaying my
progress in research and planning, I could also track my progress and see
where I was with my product effectively.
2. YouTube: As most of my research was textual analysis, and focusing on codes
and conventions of music videos when finally selected the path I would take
with my product, YouTube featured most of my resource material. Many
artists are branded over the company Vevo which is in partnership with
YouTube, relating to musical rights of artists. I used the music videos to
research into existing products and compared and contrasted concepts with
these. YouTube also allows video embedding onto Blogger, which allows me
to demonstrate exactly where I developed my ideas from.
3. Snipping Tool: This tool is used on any platform, whether in school or at
home. This tool enables me to take a section of the screen, in a screenshot like
formation and save the image as a JPEG which is compatible with Blogger. As
Blogger can only import saved images, this was helpful. I was able to
screenshot YouTube clips and show exactly where I was deriving ideas from.

6. 4. PowerPoint: Some of my research and planning meant that my information
had to be shown in a professional way. PowerPoint owned by Microsoft
enables a basic user friendly interface which can be used of those from
secondary education onwards. The PowerPoint software allowed me to use
another type of multimedia to present my information in, for a more effective
way of tracking my progress of my music video production. Using basic text
and images in the software, I could show detailed examples of my research
and planning to create my products.
5. SlideShare: this is a website which converts PowerPoints into embeddable
links for Blogger. As I will display all my findings on Blogger, I needed to
import any PowerPoints into this feature. This converted my PowerPoint into
a gallery of slides which anyone can use, flicking backwards and forwards
though pages. The login user interface also helped keep all my PowerPoints in
one section, allowing to keep track of my PowerPoint displays such as my
Final Proposal and story boards for my music video.
6. Prezi: This website is a much more professional type of PowerPoint
production, where animation is used for navigation and looks stylistically
more pleasing. I chose to use this when deemed possible as it is a little harder
to use than PowerPoint however looks a lot more pleasing. This again like
SlideShare, allows the user to embed the link into Blogger.
7. StoryBoard That!: This website allows users to create basic storyboards,
illustrating ideas. I used this website to create a representation of shot types I
might use within my production. Instead of drawing these, the digital
storyboards looked a lot more professional when pitching these to my
feedback audience.

7. Evaluation
1. Camera: The camera was again used for my question 2 for evaluation of my
products. Again, the same camera was used as in my production; a Nikon
D3200 DSLR for the highest quality I could find, giving a more professional
look to my evaluation. The camera was placed upon a tripod to keep the
camera still and steady, instead of moving free hand.
2. High Key Lighting: Again, for a more professional evaluation, high key
lighting equipment was used. Strobe lighting, bright white lights were used to
fill the recording studio. As my face would appear against a green
background, I needed to make sure I was clearly seen against this. This made
editing a lot more easier when using colour keying to make the green screen
invisible.
3. Green Screen: The green screen is positioned behind the subject, as this will
be edited to be invisible to the camera in the post-production stage. The
green screen must be pulled taught to ensure no creases will appear, making
the shots look unprofessional and immature.
4. Sound Recorder: The option of a sound recorder could have been used to
pick up commentary much better however instead of using the default
cameras from school, I used a higher quality model with better sound pick up
features. This wasn’t needed but if used, I would simply sync the lip
movements in the moving image to the sound of my commentary, for a
clearer crisper sound.

8. 5. Adobe Premier Pro: This software was used again in the post-production
stage. After finishing my evaluation question in front of the green screen. In
the movie which was imported from the SD Card, the green screen remained
green until further editing. To remove the green from the green screen, an
option called shadow keying is used and set to matte black. This makes the
background of the subject invisible. This is so more space is used on the
background to display other multimedia such as pictures from my movie,
how I created my movie and how I edited my productions. The illustrations
demonstrate how I created the 3 products. Titles were created by using the
option ‘Title…’ ‘New…’ so that I could include an introduction to my
presentation.
6. YouTube: Again as previously explained, the video was exported as a H264
bit for high quality but faster import speed to YouTube. This was so I could
import to Blogger to track progress.
7. Blogger: Blogger is used in the evaluation stage to publish my evaluation
answers to the questions. These are either imported or published as text
blocks to illustrate the evaluations.