1. Examples of previous Ancillary work
Nathan Miller
DIGIPAK:
Strengths:
-relevant to the genre
-great design – mesh of colours
-follows conventions
-appropriate font (futuristic and robotic)
-interesting placement of picture on the inside
- good close up of artist
Weaknesses:
- a lot of dead space on the inside panel where the photo is
ADVERT:
Strengths:
-consistent house style
-minimal colours used (green and white)
- follows conventions

2. Weaknesses:
- seems to be randomly arranged
Messie M
DIGIPAK:
Strengths:
-follows conventions (barcode, label etc)
-consisent font
-clear images
-appropriate effects
Weaknesses:
- Back picture seems a bit inappropriate
- Not great placement of the picture on the CD (hole should have been on the ear to
make it appear like headphones)
ADVERT:
Strengths:
-consistent colour scheme (house style)
- concise and to the point

3. - clear link to the digipak
- follows conventions
Weaknesses:
-the company logos are missing (HMV, iTunes, amazon) – just written in blue rather
then the actual image
Poppy Power
DIGIPAK:
Strengths:
- consistent link between colours in the video and in the digipak
- consistency (all aspects)

4. - clear, legible font
- follow conventions: barcode, labels, copyright information
- good placement of images
- appropriate costume
- simple but effective
Weaknesses:
Hardly any!
ADVERT:
Strengths:
- consistency between ancillaries
- follows conventions
- interesting placement of pictures and text.
Weaknesses:
- phrasing is a bit odd “available digitally”