1990s: the greening of the hospitality rose out of
the international debate around the UN Earth
Summit in Rio, 1992, the Montreal Protocol on
ozone depletion, the Kyoto Protocol.
The mission for hoteliers:
- Use of environmentally conscious practices
through information campaigns to raise
- Implementation of green certification programs for
the industry at large. 2
CERES GREEN HOTEL INITIATIVEGHI
1989 - Coalition for Environmentally Responsible
Economies: national network of investors,
environmental organizations and other public
interest groups working with companies and
investors to address sustainability challenges
GHI is a Ceres program designed to increase and
demonstrate market demand for environmentally
responsible hotel services
GHI IS FOCUSED ON
Educating purchasers of hotel services,
particularly large buyers such as corporate
meeting planners, about what they can ask from
Creatingvehicles for these purchasers to express
their demand for these services.
Providing mechanisms for hotels to communicate
their environmental performance.
Worldwide benchmarking and certification program
which facilitates sustainable travel and tourism since
Based on Agenda 21 and principles for SD endorsed
by 182 governments at the UN Rio de Janeiro Earth
4 GREEN GLOBE Standards:
- Company Standard
- Standard for Communities
- Ecotourism Standard
- Design and Construct Standard 5
GREEN GLOBE PROPERTIES
The Caribbean leads the world in the number
of Green Globe certified properties
57 Certified Properties in the region:
- Sandals Antigua Resort & Spa
- Sandals Royal Bahamian Resort & Spa (Bahamas)
- Viva Wyndham Dominicus Beach (Dominican
- Beaches Negril (Jamaica)
THE EUROPEAN ECOLABEL
Created in 1992
Official environmental label for
products and services established by the
EU Commission in co-operation with
national member states
26 groups of different products:
Cleaning Products, Household
Appliances, Paper Products, Home and
THE ECO FLOWER FOR THE TOURIST
Limited energy consumption
Limited water consumption
Reduced waste production
Favouring the use of
renewable resources and of
substances which are less
hazardous to the environment
APPLICATION CRITERIA FOR THE EU
Application fee: 200 to 1,300 euros
- 75% reduction for micro enterprises (up to 10
employees) and mountain huts, 25% reductions for
- Min annual fee: 100 euros; based on sales amounts to
0,15% of half the annual sale volume
Right to use the logo within your marketing
HOTELS CERTIFIED WITH THE EU
FLOWER LABEL IN FRANCE
Les Orangeries, Poitou-Charentes
Best Western Premier-Regent’s Garden
Best Western, La Marina, Provinces-
Les Tourelles, Picardies
WHAT IS ECOTEL® COLLECTION
An exclusive group of international inns, hotels, and
resorts that define the concept of environmental
responsibility in the hospitality industry.
Allcertified hotels must pass a detailed inspection and
satisfy stringent criteria designed by environmental
Since1990s over 1000 hotels, resorts, and inns have
applied for the certification 12
CRITERIA FOR ECOTELS
Biological & physical surroundings
- Emissions and wastes
- Gardens; natural areas, private reserve
- Waste & energy consumption
- Staff training
- Management of groups (guides)
- Customer feedback
- Direct/indirect economic benefits to Community 13
Five inspections that correspond to 5 GLOBE
Solid waste management: the 3Rs
Water conservation: good sewage system for
Graywater and Blackwater
Employee education and community involvement
Hotels can apply for 1 to 5 Globe awards, although
all hotels certified or recertified after 1999 must
achieve at least two globe awards to be certified 14
WHAT MAKES A HOTEL AN ECOTEL?
A green hotel is a facility that has implemented
- Reduce energy and water consumption by installing
appliences with greater efficiency
- Decrease the amount of waste it produces through a
- Introduce a reuse policy of consumables
- Restrict the use of harmful substances and agents in
favour of ecologically safe alternatives
BENEFITS OF ECOTEL MEMBERSHIP
The value of the business will improve; higher staff
morale, better control of operating expenses.
Not only traditional ecotourists, but also business
travelers with interest in the environment.
Fortune 500 companies with advanced
environmental programs as part of their own
corporate cultures, corporate meeting planners,
travel agents, eco-friendly vacationers.
Powerful marketing advantage and motivator of
CERTIFIED ECOTELS IN NORTH
ECOTEL® CERTIFIED - AUGUST 1996
4 GLOBE STATUS
ORCHID HOTEL: GREEN ROOMS
Anti-allergy and odour-free Carpets
The use of wood, paper and plastic is brought down to a bare
Paper and plastic shopping bags replaced by cloth bags
News-papers and laundry are delivered in cane baskets
All closet hangers are made from pressed particle boards
All stationary is either handmade or made from recycled paper
Guests are provided with hand-crafted, rubber-soled reed slippers
Use of cut flowers has been totally eliminated from guest rooms
and replaced with healthy potted plants
Each room has a 'recycle bin' in addition to the waste bin, so that
involved guests can deposit recyclable material for reuse
The 'Eco-button' on the bed-side panel, is part of our
guest participation program 23
GREEN LEAF CERTIFICATION
Eco-rating program since 1998: enables hotels to
succeed with their eco-efficiency savings and
- Introductory level of commitment educates hotels on
environmental and eco-efficiency issues
- The second level provides hotels with a rating, a report
that details how to get to the next level of performance,
and an audit that verifies each property’s eco- 24
Our Vision Statement
« At Eco Crown Hospitality we are working together,
truly committed to instigating verifiable ways of
measuring our carbon imprint and implementing a
practise of purchasing long term sustainable
recourses that compensate for consumption without
depleting assets and resources, essential to our long
term sustainability »
EXAMPLES OF CERTIFICATION
PROGRAMS IN EUROPE
Den Groenne Noegle
Green Tourism Business Scheme
La clef verte
Green Certificate Latvia
Blue Flag International 26
BLUE FLAG PROGRAMME
Run by the NGO « Foundation for
Environmental Education » (FEE)
1985: started in France
1987: in Europe
2001: in areas outside Europe, South Africa
Works towards sustainable development at
coastal areas through strict criteria dealing with
water quality, environmental education and
information, environmental management, safety
and other services 27
BLUE FLAG CERTIFICATION
An exclusive eco-label awarded to over 3300
beaches and marinas in 36 countries: Bahamas,
Belgium, BG, Ca, Cr, Cyprus, Denmark, EN,
Wales and Northern Ireland, ES, Finland, FR, GR,
Greece, Iceland, Ireland, IT, Jamaica, Latvia,
Lithuania, Montenegro, Morocco, Netherlands,
New Zealand, Norway, Poland, Portugal, Puerto
Rico, Russia, Romania, Scotland, Slovenia, S
Africa, Spain, Sweden and Turkey.
Attributed only to beaches and marinas.
Only local authorities can apply for the Blue Flag
A BLUE FLAG BEACH CRITERIA
Eligibility: a beach that is a nationally (or
internationally) officially designed bathing area.
Water quality: has at least one sampling point for
analyses; good/bad bathing water.
Accessibility: for visitors and tourists, and for
inspection of FEE.
Environmenatal education and info: should have at
least one info board in place (500m).
Safety and services: lifeguards, first aid.
Environmenatl information and education.
Water quality: bathing water quality is evaluated by
Safety and services
BLUE FLAG: APPLICATION
For a beach, the municipality can apply for the Blue
For a marina, the marina owner applies for the Blue
The responsible local authority files the application
form and sends it to the National Jury
The National Jury
The International Jury
One season award: renewable
Control: the national environmental protection 31
Some questions for guests to ask the hotel
Does the hotel have an environmental policy?
What is the hotel’s recycling policy?
Does the hotel use energy-efficient light bulbs?
Does the hotel restaurant use locally sourced food?
How do you get to the hotel by public transport? Do
they provide communal transport?
Some things for guests to do during their stay
Take part in linen and towel reuse programmes
Only ask for a newspaper if you really want it
Switch off lights and equipment (if these aren't
operated by a key card) 32
Give the hotel your feedback
Hotels consume a lot of energy as they are hosting
guests 24 hours a day.
Fossil fuels (coal, oil and gas) are all sources of
energy for the hotel businesses and communities.
Burning they release CO2, a GHG that contributes to
To cut down on the amount of fossil fuels used, the
hotels invests in energy-efficient products and offer
environmentally friendly alternatives for the guests.
The hotels are also exploring more sustainable
sources of power, such as solar and wind power, as
well as biofuels.
Recycling helps to conserve resources and energy.
Whether materials are from a sustainable source, how
they are gathered, processed and transported and
whether they can be recycled and used again.
Making something from recycled material creates less
pollution and uses less energy. It also helps to
conserve resources and reduce what is sent to landfill.
Our hotels will look to reuse or recycle wherever.
A combination of good operating practices and
investment in low flow technologies and equipment.
These measures need not affect the quality of the
guest experience or be expensive. For example,
water-efficient showerheads and toilets save water
without compromising performance, while rainwater
can be collected and replace tap water for watering
For each average-sized 100-room hotel, the scheme
saves 6,000 gallons of water and 40 gallons of
detergent per month. 36
Hotels should be sited, designed, built and operated
in a responsible way.
Itis vital that hotels respect and work with their
Destination conservation is about initiatives that
help to root hotels in their local community – its
environment, culture, heritage and the well-being
of its citizens.
ICG Thalasso Spa Bora Bora, May 2006
Accessible only by boat
AC is fed by a 7,874 ft pipeline, at a depth of 3,000 ft, off
the Bora Bora reef
The pipe pumps ice cold deep-sea water through a titanium
heat exchanger, transferring it into a fresh water circuit that
powers air conditioning in the hotel
The system saves 90% of the hotel's electricity consumption
for air conditioning
The hotel was also designed to ensure the best use of natural
light: during construction of the hotel all building materials
were shipped at high tide to ensure minimal disturbance to 38
the coral reef
'CONSERVING FOR TOMORROW' PROGRAMME
for Tomorrow' is an environmental
programme developed exclusively for IHG.
Guests are asked to use linens and towels more than
once to save on water, detergent, energy, and labour
as well as replacement linen.
Foreach average-sized 100-room hotel, the scheme
saves 6,000 gallons of water and 40 gallons of
detergent per month. 39
RESPONSIBILITY IN THE SUPPLY CHAIN
Coffee is one of the most consumed products in our
The Rainforest Alliance looks to protect ecosystems
and the people and wildlife that depend on them by
safeguarding the rights and well-being of workers,
conserving resources and protecting the environment.
IDEAS FOR HOTEL GREENING
Energy-efficient light bulbs: Compact fluorescent
light bulbs use 75% less energy than regular bulbs
Green roofs: a roof planted with low-maintenance
plants, such as sedums. It prevents the hotel from
high tempritures, thus cutting the need of AC
Furniture and fittings from recycled materials
Sustainable locally sourced food