Sustainability of Pulp and Paper Sector. Winnings and Challenges

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Lecture done at AMERICANA TRADE FAIR (March, 2013) promoted by Québec Government.

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Sustainability of Pulp and Paper Sector. Winnings and Challenges

  1. 1. AMERICANA, 2013 Pedro de Toledo Piza Avocat de l’environement Sustainability of Pulp and Paper Sector Winnings and Challenges
  2. 2. 3 Environmental Concern • Stockholm Conference – 1972. • Earth Summit – 1992 (Rio de Janeiro) • Millennium Summit for Social Development – 2000: • World Summit for Sustainable Development – 2002. • Rio + 20: United Nations Conference on Sustainable Development – 2012. – Forum on Science, Technology and Innovation for Sustainable Development (2012).
  3. 3. 4 International Principles of Sustainability Adopted in Brazil • Sustainable Development (under articles 170 and 225, Brazilian Federal Constitution) • Prevention • Polluter Pays x User Pays – Internalization of environmental costs and charge – Retribution for the economic use of a natural resource • Coperation and Participation (under articles 170 and 225, Brazilian Federal Constitution)
  4. 4. 5 • Environmental Disasters • Labels – International acknowledgment trying to guarantee quality • FSC, CERFLOR, PEFC, Blue Engel, Eco Mark, EcoLabel, White Swan, ISO, OSHAS... • Brazil – Labels (XX century) + environmental management: • Environmental Control; • Sustainable Management of Water Resources; • Energy Cogeneration; • Climate Change; • Ecological Zonning Plans and Protection of Biodiversity; • 100% of Planted Forests + Conservation of Native Forest; • Social Demands (Indian, Landless Social Movement, NGO); • Certification Sustainability School. Learning in a reactive way...
  5. 5. 6 • Historical precedents – Institution of hard emission standards; – Environmental Zonning; – Disciplinary penalties - command & control mechanisms • Evolution – A new era starts: • Recycling and reuse; • Reutilization and reduction; • Renewable sources; • Environmental Accountability; • Preservation of Sensitive Areas. • Global Tendences: Triple Bottom Line – Interfaces: • Economic; • Environment; • Social (spiritual, moral and ethics). Economic Environment Corporative Governance Sustainability School. Learning in a proactive way...
  6. 6. 7 Myths against Pulp and Paper Sector • Formation of GREEN DESERTS • Land competition: “I do not eat eucalyptus” • Air Pollutants • Competition of subterranean water • Hydrical pollution • Rural depopulation and unemployment • Monoculture – fauna and flora extinction
  7. 7. Sustainability
  8. 8. 9 Sustainability... “Triple Bottom Line…” What the hell now? Corporate Ethics Why should apply for that? Commitment What`s the reward? How much cost? Sustainabli... WHAAAATTT????? Partnership? With Whom?
  9. 9. 10 Corporate Governance - a new point of view Paternalisticphilanthropy Charity The quest for sustainability goes beyond management and environmental control. It exceeds environmental standards of command and control More than economic and financial results, annihilates the old "scorched-earth policy" and inaugurates new "modus operandi". Management is routine ... Sustainability is beyond...Sustainability is beyond... • There’s a new paradigma for doing business based on equality between environment, social and economics • Prevail ethics, transparency, disclosure and envelopment with stakeholders • Sustainability is an issue that affects all of us. So, it shall prevail
  10. 10. SUSTAINABILITY Competitiveness SOCIOECONOMIC ISSUES Environmental perception 11 New Attitudes = new results! Process control Eliminate problems Quality and Environmental Certifications New concept value & principle Past vision: Reactive attitude Proactive approach: Sustentainability
  11. 11. 12 Corporative Governance. The routine is over!! • Business Consciousness Examination – Self analisys and knowledge its own strenghts and weakness. Incorporate the sustainability as a business strategy • Cultural Change – Incorporate triple bottom line; – Understand the positive effects of its application. • Motivation – Stakeholders exigencies + opportunities; – Drive forces: Communication and willingness to
  12. 12. 13 Corporative Governance Economy SocialEnvironment Corporate Governance • Interpretation e holistic application equal and equidistant.
  13. 13. 14 Corporate Sustainability of Pulp and Paper... We’re doing • Legal Issues: – Federal; – State; – Township Administration. • Ecological, Economic and Environmental Zonning Plans; • Interaction Public Plans, Programs and Policies; • Land Use: –Regional population and communities; – Forestry Fomentation/development. • Forestry Planing Actions integrated with permanent employments.
  14. 14. 15 - “On line” monitoring of Impacts and Natural Resources Quality; - Fauna and flora monitoring actions on ecological corridors; - Programs of Environmental Education; - Salvation and Rescue of Archeological heritage found on forestry base and knowledge dissemination; - 100% of planted forests. No pressure on native areas; - Local communities; - Ecological Inventory and Setting Priorities; - partnerships and incentive with Universities and public administration Corporate Sustainability of Pulp and Paper... We’re doing
  15. 15. More than 9.5 mi ton/year with environmental permits in last 3 years 16 Cliente Tipo Local Capacidade Ano Industrial Rio Grande-RS Pulp -1.600.000 ton/y Paper - 500.000 ton/y 2006 Industrial Imperatriz-MA Pulp -1.500.000 ton/y Paper - 500.000 ton/y 2010 Industrial Palmeirais-PI Pulp -1.500.000 ton/y Paper - 500.000 ton/y 2011 Industrial Três Lagoas-MS Pulp - 1.750.000 ton/y 2011 Industrial/ Florestry Lençóis Paulista-SP Pulp - 1.000.000 ton/y Planted area- 90.000 ha 2012 Industrial Peixe-TO Pulp - 2.000.000 ton/y 2012 Industrial Ortigueira-PR Pulp -1.800.000 ton/y Paper - 500.000 ton/y 2012 Recent Pulp and Paper Projects
  16. 16. 17 Cliente Tipo Local Capacidade Ano Florestry Mato Grosso do Sul Planted area- 295.000 ha 2007 Florestry Rio Grande do Sul Planted area- 100.000 ha 2007 Florestry Rio Grande do Sul Planted area- 22.000 ha 2008 Florestry Rio Grande do Sul Planted area- 13.000 ha 2011 Infrastructure São José do Norte- RS Barge Terminal - 1.750.000 ton/y 2009 Infrastructure Rio Grande-RS Dredging - 10.000.000 m³ 2009 Infrastructure Imperatriz-MA Railway- 33 km 2011 Infrastructure Imperatriz-MA Roadway - 11 km 2011 Recent Pulp and Paper Projects
  17. 17. 18 Market Pulp Projects on South America Studies and Basic Eng Implementation Start 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 ELDORADO New mill 1.500.00 t/y MONTES DEL PLATA Uruguay- New mill 1.300.000 t/y SPC MARANHÃO New Mill 1.500.000 t/y CMPC GUAÍBA New Line 1.300.000 t/y KLABIN New Mill 1.400.000t/y (Capac) 1.000.000t/y (Prod. Prev.) LWARCEL ???? New Line 750.000 t/y HORIZONTE 2 ???? New Line 1.600.000. t/y ELDORADO 2 ???? New Line 1.500.000 t/y VERACEL 2 ???? New Line 1.500.000 t/y CENIBRA 2 ???? New Line BRAXCEL ???? New Line 1.500.000 t/y
  18. 18. 19 • Corporate Environmental Inteligency Triple Bottom Line; • Communities on Influence Area – Manpower qualification; • Biodiesel production on BIOREFINARY; • Climate Change – Logistic Improvement – Hydro ways and Railways; – Inventory and Neutralization of Energy Matrix; – Green energy, green fuels and chemichals • Land competition (environ, biomass, food, new products…) • Extractives, lignin, hemicelluloses, lubricants, fertlizers… Pulp and Paper Industry. Trends and Opportunities
  19. 19. 20 • Master Plan aiming new lines and growth prognostic; • Water footprint • Embedding sustainability variables – cascading effects; • Favorable conditions to continued improvement; • Mill and forestry bases seen as a social and environmental benefits; • Look for new technologies and new products • Innovation and Technology Research Centers Pulp and Paper Industry. Trends and Opportunities
  20. 20. 21 ProductionProduction • Posture: – Environmentally healthy and feasible; – Economically feasible and profitable; – Socially Fair. ConservationConservation • Positive results in the balance sheet • Appreciation of investors’ portfolio • Environmental control, Social Responsability and Profit + SUSTAINABILITY VALUE-ADDED TO INVESTORS’ PORTFOLIO Stakeholders’ satisfaction Positive Impacts of Corporate Sustainability of Pulp and Paper
  21. 21. EnvironmentalEnvironmental conservationconservation ProfitsProfits Social SatisfactionSocial Satisfaction EnvironmentEnvironment gains andgains and improvementimprovement P & PP & P ProductionProduction Positive Impacts of Corporate Sustainability of Pulp and Paper
  22. 22. Presentation 23 ENGINEERING highlights our strong history and track record in designing and implementing technical solutions. We are proud of our heritage and confident that we as engineers can make a difference by originating, designing, shaping, orchestrating and implementing sustainable solutions. THANK YOU! Pedro de Toledo Piza Phone: + 55 11 3472-6933 pedro.piza@poyry.com

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