Harley-Davidson was founded in 1903 in Milwaukee, Wisconsin by William S. Harley and the Davidson brothers. It began producing motorcycles with their signature V-twin engine and became the official bike supplier for the U.S. Army during World War I and World War II. While it struggled under new ownership in the 1970s, Harley-Davidson has grown to a value of $8.9 billion today. However, it now faces strong competition from other motorcycle manufacturers and must balance the loyal following of its classic brand with pressures from new technologies and customers.

2. Harley-Davidson started in the year 1903 by William S.
Harley and brothers Arthur Davidson & Walter Davidson
It is incorporated in 1907
They started producing their bikes with their signature 45
Degree Air-Cooled V-Twin engine
Harley-Davidson become the official bike supplier for the
U.S. Army during WWI & WWII
Under American Machine and Foundry Harley-Davidson
saw the dark period of the company
Currently, Harley-Davidson valued at $8.9 billion

7. The only motorcycle
manufacturer
That makes big, loud
motorcycles
For macho guys (and “macho
wannabes”) Mostly in the
United States
Who want to join a gang of
cowboys
In an era of decreasing
personal freedom.

8. High competition from big companies like
Triumph Motorcycles, Ultra Motorcycle
Company, Suzuki, etc.
Small local companies
Customized bike providers
Strong brand power
Access to information gives strong power to
customers
Many substitutes & competitors available
Modest switching cost

9. Weak bargaining power
Lone suppliers have very little power in
imposing demands on Harley-Davidson
Stable supply
Car, Public Transport, Cycles
Moderate switching cost
High availability of substitutes
Threat of substitution is moderate
High brand power
Moderate switching cost
High cost of brand development