Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

20130418 tph-voice-for-gospel-slideshare

108 views

Published on

  • Be the first to comment

  • Be the first to like this

20130418 tph-voice-for-gospel-slideshare

  1. 1. 俞真@ 漁翁撒網.基督教新媒體運動Calvin Yu @ “NetFish” Christian New Media Movement2013.04.18為道發聲Voice out for Gospel
  2. 2. Vision - Voice Out for Gospel異象.為道發聲
  3. 3. Preparation - Serve the Needs預備.回應需要
  4. 4. The GospelRemains Unchanged福⾳音不變
  5. 5. The Way We CommunicateChanges溝通模式不再⼀一樣
  6. 6. The Time ConstraintRemains Unchanged時間限制不變
  7. 7. The Way We Spend TimeChanges時間運⽤用不再⼀一樣
  8. 8. Too much to read有太多要閱讀的資訊
  9. 9. Too many media choices有太多媒體可供選擇
  10. 10. The Need for ReadingRemains Unchanged閱讀的需要不變
  11. 11. The Way We Read Changes閱讀⽅方式不再⼀一樣
  12. 12. 閱讀⽅方式不再⼀一樣Changes• 科技令我們可以⽤用全新⽅方式閱覽媒體Technology has enabled us to viewand consume media in an entirelydifferent way• 讀者與內容的互動及參與Different ways of interaction andengagement with content• 新的溝通渠道Additional avenue to communicate• 給予受眾新的選擇New options for recipients
  13. 13. Digital Publishing Challenges數碼出版的挑戰
  14. 14. 數碼出版的挑戰Challenges• 內容發送 Content Delivery• 新的可能性 New Possibilities• 溝通模式 Mode of Communication• 互動 Interaction• 觸發點 Triggering Point• 產品⽣生命週期 Product Life Cycle• ⽤用⼾戶期望 User Expectation
  15. 15. 數碼出版的挑戰Challenges• 闊度Breath• 深度Depth• 速度Speed• 如何應付挑戰?How to cope with the challenges?• 資訊再⽤用與協同效應?Information reuse and synergies?
  16. 16. What? Why? Where?甚麼?為何?哪裡?
  17. 17. 甚麼?為何?哪裡?What? Why? Where?• 出版甚麼?What to publish?• 為何(⼈人)出版?Why publish? Publish for whom?• 在哪個平台出版?Where to publish?
  18. 18. Christian Watch Word信徒箴⾔言
  19. 19. Christian Watch Word@facebook信徒箴⾔言facebook專⾴頁
  20. 20. Christian WatchWord@WordPress信徒箴⾔言網站
  21. 21. Lent 40預苦期四⼗十天靈修操練
  22. 22. Christian Watch Word @iOS/Android信徒箴⾔言@流動平台iOS/Android
  23. 23. Participation - You and me參與.你我有份
  24. 24. 協同效應 Synergy
  25. 25. 協同效應Synergy• 「⻑⾧長尾」的挑戰Challenge of “Long Tail”• 網站與新媒體平台的整合Platform Integration• 項⺫⽬目主導 vs. 專題主導Event-driven vs. Theme-driven• 環環相扣,引起共鳴Integrate tightly to arouse echo• 資源的循環再⽤用Reuse of resources
  26. 26. 凡我所⾏行的,都是為福⾳音的緣故,為要與⼈人同得這福⾳音的好處。~哥林多前書9:23
  27. 27. 「漁翁撒網」基督教新媒體運動calvinyu@netfish.cc善⽤用新平台.堅⽴立信望愛
  28. 28. 答客問 Q & A

×