Media Studies

1. Digital Media Sectors
And Audiences !!
Unit 1 !

2. Media Sectors
Company: sony music artists
Artists: The Chainsmokers,
Zayn Malik...
Company: universal music group
Artists: taylor swift, Kanye
West...
Music

3. Film
Company: Walt DIsney Company
Films: Cinderella, Tangled, Poncino
Company : Blumhouse productions
films : Accidental husband, Get Out,
The boy next door

4. Magazine
Company: Condé Nast
Magazine:Glamour,Vogue,Teen
Vogue...
Company:Hearst
Magazine: Elle,Seventeen,
Bazaar...

5. Video Games
Company: Ubisoft
Video Games: Just
Dance,child of light,
Rocksmith.
Company: Nintendo Games
Video Games: Mario Kart, Animal
Crossing

6. Newspaper
Company:News uk
Newspapers:The Sun, Daily star
,News of the world

7. Web
Company: Instagram
Who made it:Kevin Systrom
Company: Snapchat
Who made it:Evan Spiegel, Bobby Murphy and Reggie Brown

8. Television
Company:Viacom founded 1971
Channels:MTV,CMT,Spike
Company: Disney junior
Channels: Handy Manny,Jake and the neverland Pirates, Charlie
and Lola Boo!

9. Radio
Company:IHeartMedia
Radio Stations: capital
FM,Talk,Active Rock
Company:Local HD
radio
Radio Stations:BBC
News,

10. What is Convergence?
Convergence are
different
communication
platforms that
were once
separate.

11. The consumer of a smartphone can now become the producer of
anything…
❏ Play music / download music.
❏ Go on social media/Snapchat/Instagram .
❏ Play games .
❏ Watch films… Netflix.
❏ Email/ Gmail/Hotmail.
❏ Read / books/magazines/Newspapers .
❏ Go on apps .e.g (interactive ones).
❏ Interact with people by texting and phone them.
❏ Take photos & sane them
❏ Play video games
Convergence
Advantages Disadvantages
Much easier for people
to access.
If people get them on
the phone will stop
going to stop buy it .
Audience has more
choice and control
over their media.
A lot of smart phones
need internet access.
Portability…(easy to
carry).
Lazy - everything is
done by fingers.
Customization Social isolation
Personalisation
Immediacy (speed)
Convenience
Easy to access
Connect to anyone

12. Digital
Digital is inside the analogue and it cannot be touch
Online Movie Stream Online Movie Stream E-
Newspaper

13. Analogue
Analogue is something you physically touch

14. Pre-Production
When you plan and design a media text
For e.g:
● Market Research
● Budgets
● Scrips
● Storyboard/layouts

15. Productio
n
Production is the making of a media text this includes:
❏ Filming
❏ Recording Audio
❏ Programming/ writing code
❏ Websites
❏ Video games
❏ Taking photographs

16. Post-Production
Is the editing of a media text this includes the following:
● Adding special effects to a video and photos
● Altering sounds
● Reprogramming films( video games and websites)

17. Marketing
Marketing is promoting a media product.It makes the audience
aware of the existence of the media.
This is the following it may include:
Trailers Posters & Billboards
Websites
Reviews

18. Disrubution
Distribution is the giving out of media text to an audience
Media texts produce can be distributed via analogue and
digital platforms. Here are the following platforms that are
included:
Cinema TV
CD

19. Exhibition
Is when the audience consumes text.
Its also when the audience interacts with the text
Media sends messages to its audience . Not just by the text
but the picture that says hundred words.
Media also has an impact on the audience. It either gives off
a positive or negative vibe to its audience.

20. Synergy
The release of a brand across different platforms.
The synergistic techniques are ways in order to increase
their brand's name and expand target audiences.
Films
Animated Films
Magazines
Video Games books

21. Audiences
Audiences are the type of audience viewing the media :
Individual viewer:
The individual viewer is when a single person takes in the media. They have control,its
private,convenience.
Group Viewer:
The group viewer is when a group takes in the media. They can have competition with friends and
peers,team work, share ideas with others,social interaction...

22. Active:
The audience interacts physically with the product E.g:
playing games on your PC or Consoles or even TV.
Passive:
The audience doesn't interact physically with the product e.g
reading a magazine.

23. Hypodermic
Needle
The hypodermic needle is a
theory is when you see
something more than one
time and you start to
believe it after a while so
repetition acts a memory
implant for audiences.

24. Segmentat
ion
Segmentation is a divide put between people. And putting them
into groups on not who they are but stereotyped.