UWS Workshop: Social Media 101 for Contemporary Screen Actors
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Invited Workshop for 3rd Year Contemporary Screen Actors at the School of Creative and Culture Industries at the University of the West of Scotland.
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UWS Workshop: Social Media 101 for Contemporary Screen Actors
- 1. Social Media 101: Crash Course for Contemporary Screen Writers Jennifer M. Jones @jennifermjones http://www.jennifermjones.net 1 Tuesday, 26 October 2010
- 2. Outcomes: Historical Context of Social Media Why Social Media is important for Creative Workers Case Studies Plan and build a Posterous site 2 Tuesday, 26 October 2010
- 3. Part 1:How did we get here? 3 Tuesday, 26 October 2010
- 4. Web 1.0 ? 1996-2003 4 Tuesday, 26 October 2010
- 5. 5 Tuesday, 26 October 2010
- 6. Dot Com Bubble 6 Tuesday, 26 October 2010
- 7. The definition of Web 1.0 depends entirely of the definition of Web 2.0 7 Tuesday, 26 October 2010
- 8. Web 2.0 2004 onwards 8 Tuesday, 26 October 2010
- 9. 9 Tuesday, 26 October 2010
- 10. Dot Com Boom 2.0 The term “2.0” can be contested 10 Tuesday, 26 October 2010
- 11. Wider and Faster Broadband Access Smaller, Cheaper and Quicker Tools Increased Participation and Improving Digital Literacy What’s the real change? 11 Tuesday, 26 October 2010
- 12. The infrastructure and ‘type’ of content hasn’t changed much - they just look prettier (and are easier to use!) 12 Tuesday, 26 October 2010
- 13. But it does mean we can work smarter, interact easier and share information faster. 13 Tuesday, 26 October 2010
- 14. Part 2: Social Media - Why Should I Care? 14 Tuesday, 26 October 2010
- 15. The World is Changing 15 Tuesday, 26 October 2010
- 16. The Media Landscape has CHANGED 16 Tuesday, 26 October 2010
- 17. If you want to be an [actor*], you need to be seen to be [actor*]. *insert desired career here 17 Tuesday, 26 October 2010
- 18. Limmy.com Brian “Gie’s yer jaiket” Limond 18 Tuesday, 26 October 2010
- 19. Experimenting & Playing Flash toys and videos, designed to share 19 Tuesday, 26 October 2010
- 20. Limmy’s World of Glasgow Daily podcast on iTunes (2006) 20 Tuesday, 26 October 2010
- 21. Online to Offline Stand Up- Glasgow/Edinburgh Comedy Festivals 21 Tuesday, 26 October 2010
- 22. BBC Show/DVD From web to tv 22 Tuesday, 26 October 2010
- 23. 23 Tuesday, 26 October 2010
- 24. So what can we learn? Use the tools/skills that are available to you (what are your strong points, what do you need to learn?) Be unique (Why do you deserve an audience? Perform & converse to that audience) Be persistent (could you script & perform one podcast a day, everyday for 3 months?) Don’t be scared to take risks to stand out. (Who wants to fit in anyway?) 24 Tuesday, 26 October 2010
- 25. What about collaboration? 25 Tuesday, 26 October 2010
- 26. retooled.co.uk Social Media Resource for Redundancy 26 Tuesday, 26 October 2010
- 27. Rover Factory Redundancies Funded from Hello Digital Birmingham 27 Tuesday, 26 October 2010
- 28. Built an entire website Two Day Workshop 28 Tuesday, 26 October 2010
- 29. Two Day Workshop One hour of edited film footage 29 Tuesday, 26 October 2010
- 30. Any shared social context can bring people together as part of a network 30 Tuesday, 26 October 2010
- 31. By being part of that network, you can learn new skills as you w o r k t o g e t h e r t o b u i l d something to represent that context 31 Tuesday, 26 October 2010
- 32. Can you see what I’m getting at? 32 Tuesday, 26 October 2010
- 33. Part 3: Social Media Tools 33 Tuesday, 26 October 2010
- 34. So many to choose... ...where do we begin? 34 Tuesday, 26 October 2010
- 35. Build your own... 35 Tuesday, 26 October 2010
- 36. Use what exists already... 36 Tuesday, 26 October 2010
- 37. So where are you? http://bit.ly/b1uk0L 37 Tuesday, 26 October 2010
- 38. Part 4: Getting Started 38 Tuesday, 26 October 2010
- 39. Posterous.com A blogging platform from your email inbox 39 Tuesday, 26 October 2010
- 40. Write an email Turns it into a blogpost (with media attached) 40 Tuesday, 26 October 2010
- 41. No need to code/host Focus on content delivery, not technical ability 41 Tuesday, 26 October 2010
- 42. Autopost to existing accounts Post once, send everywhere 42 Tuesday, 26 October 2010
- 43. Make the technology easy ...in order to focus on the context/content 43 Tuesday, 26 October 2010
- 44. Part 5: Your Turn 44 Tuesday, 26 October 2010
- 45. Workshop Task (1 hour) Set up a Posterous blog for class activities Write your profile/choice your design Add your YouTube account (or any other accounts) Write your first blog Add your URL to the class list 45 Tuesday, 26 October 2010
- 46. Making the first post Link to something useful or interesting Can be multimedia (text, photos, video, .pdfs) Compile a list of useful resources for class Write up an event/Promote an event Write a how-to Interview a classmate 46 Tuesday, 26 October 2010
- 47. Worksheet Available Here: 47 Tuesday, 26 October 2010
- 48. Experiment & Play. There is no one way to achieve success using social media. There are an infinite number of ways to play. 48 Tuesday, 26 October 2010
- 49. Be Persistent. This is the nature of your industry. Get up, write, record and get it out there. 49 Tuesday, 26 October 2010
- 50. Collaborate. Building your own idea (and “brand”) is great, but working with others can spread the burden of learning new skills. 50 Tuesday, 26 October 2010
- 51. Stand out. Be true to yourself. Nobody is going to tell you what to do - and that’s the best part about it. 51 Tuesday, 26 October 2010
- 52. Keep going. 52 Tuesday, 26 October 2010