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ME AND MY
                            WEB SHADOW
                                  How to Manage Your
                                    Reputation Online

                               ANTONY MAYFIELD
                                           @amayfield

                                      Digital Surrey : :
                                            23.09.10 : :




Friday, 24 September 2010
What is the
                                 web?


Friday, 24 September 2010
TV, but
                            better...


Friday, 24 September 2010
Media?
                                1.7 bn
                            publishers

Friday, 24 September 2010
All about the
                               networks.

  Image: Bestario.org

Friday, 24 September 2010
Ultrasocial


   Image: (cc) BrewBrooks
Friday, 24 September 2010
Social
                            superheroes


Friday, 24 September 2010
What you know or don't know
       about how networks work can
       influence how much freedom,        Howard
       wealth and participation you     Rheingold
       and your children will have in
       the rest of this century.

Friday, 24 September 2010
Privacy is
                            not a private
                                matter...

Friday, 24 September 2010
Business.
                              Society.
                            Individals.

Friday, 24 September 2010
Image : http://goo.gl/Fekj




                               Panopticon?



Friday, 24 September 2010
Digital
                            literacy


Source: TweetStats.com
Friday, 24 September 2010
New
                            literacies



Friday, 24 September 2010
attention



Friday, 24 September 2010
Image: (cc) Phil Campbell http://goo.gl/IvSQ

Friday, 24 September 2010
Image: http://goo.gl/L1M7
Friday, 24 September 2010
Download at: http://goo.gl/TbpU




Friday, 24 September 2010
Critical
                            consumption

Friday, 24 September 2010
Participation



Friday, 24 September 2010
Networks



Friday, 24 September 2010
Presence


Friday, 24 September 2010
Contents



Friday, 24 September 2010
Immediate/
                              emergent
                               benefits


Friday, 24 September 2010
Immediate:
                            replace tools/
                               behaviours

Friday, 24 September 2010
Emergent:
                                    serendipity
                                       engines

 Interview at: http://goo.gl/JrKP
Friday, 24 September 2010
Nine
                                rules


    Image (cc): Kappelmeister
Friday, 24 September 2010
1. Check
                            your web
                             shadow.

Friday, 24 September 2010
2. Be the
                              best / first
                               source of
                            information
                             about you.
Friday, 24 September 2010
3. Understand
                                     your
                                networks.

Friday, 24 September 2010
4. Be present.



Friday, 24 September 2010
5. Be
                            useful.


Friday, 24 September 2010
(don’t
                             waste your
                              efforts by
                            not sharing)

Friday, 24 September 2010
6. Public/
                              private.


Friday, 24 September 2010
7. You are
                             always on
                            the record.

Friday, 24 September 2010
8. Get a
                            thicker skin


Friday, 24 September 2010
9. Not
                            another
                              world

Friday, 24 September 2010
Thank
                                                  you.
                            meandmywebshadow.com
                                    @webshadows

                                        @amayfield
                                 antonymayfield.com
                               Presentation licensed under Creative Commons
                               (cc) Attreibution 3.0. See link for full details:
                               http://creativecommons.org/licenses/by/3.0/
Friday, 24 September 2010

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How to Manage Your Reputation Online: Me & My Web Shadow - the slideshow of the book!