Why We Love Metadata (Edinburgh)

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Why We Love Metadata (Edinburgh)

  1. 1. Why we Metadata Tuesday, 30 November 2010
  2. 2. + Tuesday, 30 November 2010
  3. 3. + Tuesday, 30 November 2010
  4. 4. Why Metadata? Tuesday, 30 November 2010
  5. 5. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Tuesday, 30 November 2010
  6. 6. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Tuesday, 30 November 2010
  7. 7. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Tuesday, 30 November 2010
  8. 8. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Tuesday, 30 November 2010
  9. 9. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Tuesday, 30 November 2010
  10. 10. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Programme Tuesday, 30 November 2010
  11. 11. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Programme Segments Tuesday, 30 November 2010
  12. 12. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Programme Segments Subtitles Tuesday, 30 November 2010
  13. 13. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Programme Segments Subtitles Tweets Tuesday, 30 November 2010
  14. 14. Data Metadata Cost side Example: BBC Question Time 23/09/2010 - data sizes Programme Segments Subtitles Tweets Interactions Tuesday, 30 November 2010
  15. 15. Revenue side possibilities - TV Data • Passive viewing of full content • Schedule-based discovery • Advertising targeting based on content demographics • Content commissioned based on surveys and samples Metadata • Segmentation of content • Many modes of discovery • Search • Content-based • Personalised guides • Social context • Highly targeted advertising • Commissioning/product development based on detailed data Tuesday, 30 November 2010
  16. 16. “find, play, share” "give people the power to share" “be the pulse of the planet,” “organize the world's information” Tuesday, 30 November 2010
  17. 17. Things We Have Made 2007 20102008 2009 Project Pink Totem Social Media Guide Test Tube Telly Come Dine With Me Homemade Project Red Amplus WatchSomething VoteUp/Gawp URIplay Atlas Project Purple Project Blue Project Teal Project Orange Project Brown Project Black Project Pale Tuesday, 30 November 2010
  18. 18. 2007 20102008 2009 Tuesday, 30 November 2010
  19. 19. realtime video Tuesday, 30 November 2010
  20. 20. Tuesday, 30 November 2010
  21. 21. Tuesday, 30 November 2010
  22. 22. Tuesday, 30 November 2010
  23. 23. 2007 20102008 2009 Tuesday, 30 November 2010
  24. 24. Tuesday, 30 November 2010
  25. 25. 2007 20102008 2009 Tuesday, 30 November 2010
  26. 26. Tuesday, 30 November 2010
  27. 27. 2007 20102008 2009 Tuesday, 30 November 2010
  28. 28. Tuesday, 30 November 2010
  29. 29. Tuesday, 30 November 2010
  30. 30. How does this metadata fundamentally increase the value of the content? Tuesday, 30 November 2010
  31. 31. Tuesday, 30 November 2010
  32. 32. Things we’re thinking about • Mining relevance, and value out of archives • Working with tastemakers • Seamless collection of preferences to: • Re-activate users • Extend journeys (inc ads) • Optimise pricing • Joining interaction data from across disparate systems Tuesday, 30 November 2010
  33. 33. How can we efficiently produce better metadata? Tuesday, 30 November 2010
  34. 34. Things we’d like #1 Tuesday, 30 November 2010
  35. 35. Things we’d like #1 Better names Tuesday, 30 November 2010
  36. 36. Things we’d like #2 Tuesday, 30 November 2010
  37. 37. Things we’d like #2 Important timeline data Tuesday, 30 November 2010
  38. 38. Things we’d like #3 Tuesday, 30 November 2010
  39. 39. Things we’d like #3 Meaning Tuesday, 30 November 2010
  40. 40. Why we Metadata Presentation available at: http://www.slideshare.net/ simsocast/why-we-love-metadata Chris Jackson / @adrideo CEO - MetaBroadcast chris@metabroadcast.com So long, and thanks for all the pictures ): • http://www.flickr.com/photos/blahflowers/3713933900/ • http://www.flickr.com/photos/uwehermann/132244826/ • http://www.flickr.com/photos/dailyinvention/497294952/ Photos are used under a creative commons commercial licence Thank you! Tuesday, 30 November 2010

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