Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media 101


Published on

Demystifying Social Media... Social Media 101 in a language that is simple and easy to understand.

Published in: Business
  • Be the first to comment

Social Media 101

  1. 1. Social Media 101<br />for Small Business<br />How to make Social Media work for you<br />
  2. 2. Objectives:<br />To build relationships,<br />To have your customers and prospects contact you when they have a need,<br />To strengthen your relationship with your customers, and… <br />4/30/2010<br />Les Proctor Direct<br />2<br />
  3. 3. <ul><li>To make money!! ~ It’s OK to make money, in fact it’s good!</li></ul>New Level Media<br />4/30/2010<br />3<br />
  4. 4. So, what is social media??<br />Definition: “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.”<br />Source: Wikipedia<br />4/30/2010<br />Les Proctor Direct<br />4<br />
  5. 5. And, social media is…<br />Definition: “Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.”<br />Source: Creative Media Farm<br />4/30/2010<br />Les Proctor Direct<br />5<br />
  6. 6. And, social media is…<br />Definition: “Social media is the use of technology combined with social interaction to create or co-create value.”<br />Source: Duct-Tape Marketing<br />4/30/2010<br />Les Proctor Direct<br />6<br />
  7. 7. So, what is social media???<br />No wonder it’s confusing!<br />There are a million different definitions for a million different people…<br />4/30/2010<br />Les Proctor Direct<br />7<br />
  8. 8. Let’s make it easy…<br />4/30/2010<br />Les Proctor Direct<br />8<br />
  9. 9. Definition: Social Media<br />Social media is just another way to communicate–a powerful way, because like all “real” communication– it’s a two-way street, an opportunity to engage and build relationships with people.<br />4/30/2010<br />Les Proctor Direct<br />9<br />
  10. 10. Benefits: Social Media<br />It’s an extension of you – of your business – of your website – of your best thinking… <br />It accelerates the sales process by giving your customers and prospects the information they’re looking for…<br />4/30/2010<br />Les Proctor Direct<br />10<br />
  11. 11. Benefits: Social Media<br />So that when your customer or prospect has a need (or you’ve educated them that they have a need), they call you first!<br />4/30/2010<br />Les Proctor Direct<br />11<br />
  12. 12. 4/30/2010<br />12<br />Les Proctor Direct<br />Cha-ching!<br />
  13. 13. Social Media is not…<br />An inexpensive new way to broadcast your message to your “audience”<br />4/30/2010<br />Les Proctor Direct<br />13<br />
  14. 14. Social media is not…<br />Something you can implement quickly and then measure the results… (it takes time, know-how, and resources)<br />4/30/2010<br />Les Proctor Direct<br />14<br />
  15. 15. “It’s a process, not an event”<br />~ Seth Godin<br />4/30/2010<br />Les Proctor Direct<br />15<br />
  16. 16. The social media landscape<br />There are many, many tools and platforms<br />Blogs<br />Wordpress, Blogger, Typepad, etc.<br />Social networking<br />Facebook, Twitter, LinkedIn <br />User-generated content networks<br />YouTube, Flickr, Wikis<br />4/30/2010<br />Les Proctor Direct<br />16<br />
  17. 17. How to get started…<br />Wordpress + The Big Four<br />4/30/2010<br />Les Proctor Direct<br />17<br />
  18. 18. Why Wordpress?<br />Easy-to-use<br />Scalable<br />1000’s of themes<br />1000’s of plugins to customize functionality<br />Integrates with everything!<br />Gravatar<br />Linked-in, etc.<br />4/30/2010<br />New Level Media<br />18<br />
  19. 19. Who else uses Wordpress?<br />Source:, Tag: Fortune 500<br />4/30/2010<br />Les Proctor Direct<br />19<br />
  20. 20. The essential tools…<br />Get a Blog<br /> at (free)<br />or you can self-host your own blog ($)<br />Set up your Social Profiles: <br />Linked-in<br />Facebook<br />Twitter<br />YouTube<br />Get a Gravatar <br />Visit and get a “globally recognized avatar” that’s connected to your email address<br />4/30/2010<br />Les Proctor Direct<br />20<br />
  21. 21. <ul><li>Your blog should quickly answer the questions: </li></ul>Who are you? <br />What do you do, and <br />Why should I trust you?<br />Les Proctor Direct<br />4/30/2010<br />21<br />
  22. 22. Your focus should be…<br />4/30/2010<br />Les Proctor Direct<br />22<br />
  23. 23. Editorial Format for Blogs<br />4/30/2010<br />Les Proctor Direct<br />23<br />
  24. 24. The 3 actions of social media <br />Connect<br />Measured by # of connections, friends, followers<br />Remember “quality over quantity”<br />Collect & Share<br />Focus primarily on your area of expertise<br />But also remember “make it authentic and human”<br />Create & Collaborate<br />Share your knowledge and expertise <br />Remember “you are the expert” <br />4/30/2010<br />Les Proctor Direct<br />24<br />
  25. 25. Do’s and Don’ts<br />Followed by more do’s…<br />4/30/2010<br />Les Proctor Direct<br />25<br />
  26. 26. Social Media: “Do’s”<br />Follow<br />Listen<br />Participate<br />Engage<br />Create<br />Collaborate <br />4/30/2010<br />Les Proctor Direct<br />26<br />
  27. 27. Social Media: “Don’ts”<br />Don’t connect without a purpose<br />Don’t broadcast<br />Don’t spam<br />4/30/2010<br />New Level Media<br />27<br />
  28. 28. Social Media: More “Do’s”<br />Add value<br />Be real<br />Be authentic<br />Be human<br />Focus on the quality of your contribution<br />4/30/2010<br />Les Proctor Direct<br />28<br />
  29. 29. Want more?<br />Sign up for my exclusive 15-week DIY coaching program<br />4/30/2010<br />Les Proctor Direct<br />29<br />Visit<br />