2. Social Media Marketing
Social Media Marketing is
the use of internet technology,
combined with social
interaction,
to create value, and to help
Thursday, February 19, 2009
3. “Today, marketing is about
engaging with communities and
delivering products
and services with stories
that spread.”
Chris Brogan
Thursday, February 19, 2009
46. Start With a Plan
Direction (What will you blog about?)
Objective (What should readers do?)
Imagery (What should it look like?)
Keywords (Top three keywords?)
Where (Domain name or sub-domain?)
Schedule (How often will you post?)
Thursday, February 19, 2009
47. Blogging and SEO
Keyword-rich content
Internal Links
Incoming Links
Outgoing Links
Blog Roll
embedded
Permalinks
Thursday, February 19, 2009
48. Blogging and SEO
Keyword-rich content
Internal Links
Incoming Links
Outgoing Links
Blog Roll
embedded
Permalinks
Thursday, February 19, 2009
49. Writing Content
Keep it relevant
Strive for 10 percent
keyword density
Optimally 2-3 paragraphs
per post
Post Minimum twice each month
Strive for original content
Thursday, February 19, 2009
50. Writing Content
Keep it relevant
Strive for 10 percent
keyword density
Optimally 2-3 paragraphs
per post
Post Minimum twice each month
Strive for original content
Thursday, February 19, 2009
52. Linking Strategy
Blogs make it easy to link effectively.
Thursday, February 19, 2009
53. Linking Strategy
Blogs make it easy to link effectively.
Thursday, February 19, 2009
54. Linking Strategy
Blogs make it easy to link effectively.
Thursday, February 19, 2009
55. Linking Strategy
Blogs make it easy to link effectively.
Thursday, February 19, 2009
56. Linking Strategy
Blogs make it easy to link effectively.
Thursday, February 19, 2009
57. Linking Strategy
Blogs make it easy to link effectively.
Thursday, February 19, 2009
58. Linking Strategy
Blogs make it easy to link effectively.
Thursday, February 19, 2009
59. Linking Strategy
Blogs make it easy to link effectively.
Thursday, February 19, 2009
60. Where to Put It
Domain Name
www.squarecompass.com
SubDomain
widget.squarecompass.com
Free Spot
yourname.wordpress.com
Thursday, February 19, 2009
61. Where to Put It
Domain Name
www.squarecompass.com
SubDomain
widget.squarecompass.com
Free Spot
yourname.wordpress.com
Thursday, February 19, 2009
62. Extending Your Blog
Meta content sifters
Subscription managers
Image management
Multimedia management
RSS and broadcasting
Syndication
Thursday, February 19, 2009
63. Extending Your Blog
Meta content sifters
Subscription managers
Image management
Multimedia management
RSS and broadcasting
Syndication
Thursday, February 19, 2009
90. Review Your Plan
Direction (What will you blog about?)
Objective (What should readers do?)
Imagery (What should it look like?)
Keywords (Top three keywords?)
Where (Domain name or sub-domain?)
Schedule (How often will you post?)
Thursday, February 19, 2009
91. Review Your Plan
Direction (What will you blog about?)
Objective (What should readers do?)
Imagery (What should it look like?)
Keywords (Top three keywords?)
Where (Domain name or sub-domain?)
Schedule (How often will you post?)
Thursday, February 19, 2009
