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Thursday, February 19, 2009
Social Media Marketing
                 Social Media Marketing is
                 the use of internet technology,
                 combined with social
                 interaction,
                 to create value, and to help




Thursday, February 19, 2009
“Today, marketing is about
        engaging with communities and
             delivering products
           and services with stories
                 that spread.”

                              Chris Brogan




Thursday, February 19, 2009
Thursday, February 19, 2009
Blogs can build trust.




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Blogs can engage
                               your audience.




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Thursday, February 19, 2009
A blog can dierentiate you
                     from the competition...




Thursday, February 19, 2009
A blog can dierentiate you
                     from the competition...

                          and facilitate dialog
                       with your target audience.


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A blog can reach
                              into the buying cycle.




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A blog can establish you
                                  or your company
                                as a thought leader.




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Why Blog?
                              Business

                                Announce new products

                                Keep customers informed

                                Create dialogue

                                Engage

                              Personal, Club, Social, Group, Interest,
                              Movement, Survey

Thursday, February 19, 2009
Two Basic Functions
                              Posts   Pages




Thursday, February 19, 2009
Two Basic Functions
                                Posts      Pages

                              First Post




Thursday, February 19, 2009
Two Basic Functions
                                 Posts      Pages

                              Second Post

                               First Post




Thursday, February 19, 2009
Two Basic Functions
                                 Posts      Pages

                              Third Post

                              Second Post

                               First Post




Thursday, February 19, 2009
Two Basic Functions
                                 Posts       Pages

                              Today’s Post

                               Third Post

                              Second Post

                               First Post


Thursday, February 19, 2009
Two Basic Functions
                                 Posts       Pages

                              Today’s Post

                               Third Post
                                             About
                              Second Post

                               First Post


Thursday, February 19, 2009
Two Basic Functions
                              Posts   Pages




Thursday, February 19, 2009
Two Basic Functions
                              Posts   Pages



                Post




                Post




Thursday, February 19, 2009
Two Basic Functions
                              Posts   Pages



                Post


                                              Page




                Post




Thursday, February 19, 2009
Start With a Plan




Thursday, February 19, 2009
Start With a Plan
                              Direction   (What will you blog about?)


                              Objective   (What should readers do?)


                              Imagery   (What should it look like?)


                              Keywords     (Top three keywords?)


                              Where   (Domain name or sub-domain?)


                              Schedule    (How often will you post?)




Thursday, February 19, 2009
Blogging and SEO
                              Keyword-rich content

                              Internal Links

                              Incoming Links

                              Outgoing Links

                                Blog Roll

                                embedded

                                Permalinks
Thursday, February 19, 2009
Blogging and SEO
                              Keyword-rich content

                              Internal Links

                              Incoming Links

                              Outgoing Links

                                Blog Roll

                                embedded

                                Permalinks
Thursday, February 19, 2009
Writing Content
                              Keep it relevant

                              Strive for 10 percent
                              keyword density

                              Optimally 2-3 paragraphs
                              per post

                              Post Minimum twice each month

                              Strive for original content


Thursday, February 19, 2009
Writing Content
                              Keep it relevant

                              Strive for 10 percent
                              keyword density

                              Optimally 2-3 paragraphs
                              per post

                              Post Minimum twice each month

                              Strive for original content


Thursday, February 19, 2009
Content Example
Thursday, February 19, 2009
Linking Strategy
                              Blogs make it easy to link effectively.




Thursday, February 19, 2009
Linking Strategy
                              Blogs make it easy to link effectively.




Thursday, February 19, 2009
Linking Strategy
                              Blogs make it easy to link effectively.




Thursday, February 19, 2009
Linking Strategy
                              Blogs make it easy to link effectively.




Thursday, February 19, 2009
Linking Strategy
                              Blogs make it easy to link effectively.




Thursday, February 19, 2009
Linking Strategy
                              Blogs make it easy to link effectively.




Thursday, February 19, 2009
Linking Strategy
                              Blogs make it easy to link effectively.




Thursday, February 19, 2009
Linking Strategy
                              Blogs make it easy to link effectively.




Thursday, February 19, 2009
Where to Put It
                              Domain Name

                               www.squarecompass.com

                              SubDomain

                               widget.squarecompass.com

                              Free Spot

                               yourname.wordpress.com


Thursday, February 19, 2009
Where to Put It
                              Domain Name

                               www.squarecompass.com

                              SubDomain

                               widget.squarecompass.com

                              Free Spot

                               yourname.wordpress.com


Thursday, February 19, 2009
Extending Your Blog
                              Meta content sifters

                              Subscription managers

                              Image management

                              Multimedia management

                              RSS and broadcasting

                              Syndication


Thursday, February 19, 2009
Extending Your Blog
                              Meta content sifters

                              Subscription managers

                              Image management

                              Multimedia management

                              RSS and broadcasting

                              Syndication


Thursday, February 19, 2009
Broadcasting



                                              
                              Technorati

                              Feedburner

                              Feedblitz

                              Digg

                              Subscriptions

                              RSS


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Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Example Blog




Thursday, February 19, 2009
Review Your Plan
                              Direction   (What will you blog about?)


                              Objective   (What should readers do?)


                              Imagery   (What should it look like?)


                              Keywords     (Top three keywords?)


                              Where   (Domain name or sub-domain?)


                              Schedule    (How often will you post?)




Thursday, February 19, 2009
Review Your Plan
                              Direction   (What will you blog about?)


                              Objective   (What should readers do?)


                              Imagery   (What should it look like?)


                              Keywords     (Top three keywords?)


                              Where   (Domain name or sub-domain?)


                              Schedule    (How often will you post?)




Thursday, February 19, 2009
Resources
                              demoblog.listpipe.com

                              wordpress.com
                              Blogger.com

                              wordpress.org
                              feedburner.com
                              technorati.com

                              Bluehost.com


Thursday, February 19, 2009
Systems

                              Download

                              Free Accounts


                              Limited Extensions

                              Limited Available Names



Thursday, February 19, 2009
Let’s Go Build One!




Thursday, February 19, 2009
Let’s Go Build One!




Thursday, February 19, 2009

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