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The World of Measurement and Analytics

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Jarred Cinman
Jarred Cinman

This was a presentation given at the Nomadic Marketing seminar in Johannesburg, South Africa, focusing on measurement and web analytics. It offers a simple model of how to think about measurement moving toward behavioural targeting. www.cambrient.com | www.technomadicmarkets.com

Business
1 of 48
Welcome to the world of who's doing what, when, for how long, how often and why Jarred Cinman
Is this marketing or maths class? What's all this about analytics anyway?
1. I've spent the money & time... ...does anyone like me?
2. Am I reaching my goals?
3. Learning about my market
4. Putting my newfound knowledge to work
Some Initial Observations
Stages in the interaction lifecycle ,[object Object],[object Object],[object Object],[object Object]
The Internetosphere
Different Online Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Also different Offline Worlds ,[object Object],[object Object]
The Questions are the same. The way of collecting data is different
1. I've spent the money & time... ...does anyone like me? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. I've spent the money & time... ...does anyone like me?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. I've spent the money & time... ...does anyone like me?
 
1. I've spent the money & time... ...does anyone like me? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Am I reaching my goals? ,[object Object],[object Object],[object Object],[object Object]
2. Am I reaching my goals? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Am I reaching my goals? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
2. Am I reaching my goals? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],3. Learning about my users
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. Learning about my users
[object Object],[object Object],[object Object],3. Learning about my users
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. Learning about my users
4. Putting my newfound knowledge to work ,[object Object],[object Object],[object Object],[object Object],[object Object]
4. Putting my newfound knowledge to work ,[object Object]
4. Putting my newfound knowledge to work ,[object Object],[object Object]
 
 
4. Putting my newfound knowledge to work ,[object Object],[object Object]
4. Putting my newfound knowledge to work ,[object Object]
 
 
4. Putting my newfound knowledge to work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Putting my newfound knowledge to work ,[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics and Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics and Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you improve results? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Brief Note on Legalities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object]

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