Within the first few hours of HOT 93.3's inaugural Stuff A Bus event, the hashtag #StuffABus933 was trending on Twitter. Over the 6 day event, two buses were filled with toys for needy children in the Dallas-Fort Worth area. Local schools, businesses, and celebrities helped donate toys and entertain those who came to support the cause. By the end of the event, an estimated 50,000 kids in DFW received toys to open for the holidays, thanks to the success and community support for Stuff A Bus.
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HOT 93.3 Stuff-A-Bus 2016 Recap
1.
2. Days 1-2
• Within the first few hours of HOT 93.3’s inaugural Stuff A Bus the
hashtag #StuffABus933 was trending on Twi?er.
• Our P1 listeners were the first to show up, bringing their own
children and a van full of toys ready to be donated.
• FC Dallas player, Kellyn Acosta, came out to support the cause and
engage with HOT 93.3 listeners.
• Local business donated 8 bikes, the most needed item for the
SalvaPon Army.
• White Rock Elementary, Heather Glen Elementary, and Grand
Prairie High School collected donaPons.
• The second day concluded with the bus nearly full and the weekend
sPll to come.
3.
4. Days 3-4
• The weekend began with a full day of entertainment from Mavs Maniacs, Mavs
Mascot Champ, Hula Dancers, Real Housewives of Dallas, Rhythm and Blues
drumline, magician, Cowboy’s Mascot “Rowdy”, Top Golf, violinist and more.
• Not only was Stuff A Bus a?racPng listeners, but Stonebriar shoppers were
stopping by, interacPng, and many proceeded to shop and donate toys for the
cause.
• By the end of the 3rd day the bus was stuffed!
• Despite dropping temperatures and a full bus the HOT 93.3 team wanted to
conPnue for the full duraPon of the promoPon and found another bus to put
the overflow donaPons in.
• The event not only caught the a?enPon of HOT 93.3 listeners and Stone Briar
shoppers but also local news organizaPons.
• CBS
h?p://dfw.cbslocal.com/2016/12/16/local-radio-djs-spend-6-nights-on-bus-for-charity/
• The CW h?p://cw33.com/2016/12/19/stuff-a-bus-collecPng-toys-for-needy-dfw-kids/
• NBC DFW h?ps://instagram.com/p/BOC1-Xjg1cJ/
5.
6. Days 5-6
• With a full bus stuffed and overflow donaPons in the second bus the
inaugural year was more successful than expected, but the HOT 93.3
team didn’t slow down.
• ConPnual on-air menPons, promoPons and capitalizing on the
a?enPon from local news, the surrounding community and local
businesses became involved turning to their own patrons to donate
and get involved.
• DonaPons from the local police department, Armed Forces chapters,
and shopping stores inside the Stone Briar Center were enough to fill
the second bus.
• The event had such a strong presence and impact in DFW that Mayor
Rawlings from the City of Dallas came out and officially names
December 20th as the official Stuff-A-Bus DFW Day.