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Rethinking	Business	Continuity:
Applying	ISO	22301	to	improve	resiliency,	manage	risk,	and	drive	profitability	in	your	organization
Bryan	Strawser,	MBCP,	MBCI,	CEM,	CPP,	CISSP,	PMP
Principal	Consultant	&	CEO,	Bryghtpath	LLC
2
Bryghtpath	LLC
We	are	a	strategic	advisory	firm	that	specializes	in	global	risk,	business	continuity,	
emergency	management,	crisis	communications,	 and	public	affairs
3
Bryan	Strawser
CEO,	Bryghtpath	LLC
• ISO	22301	Lead	Implementer	/	Instructor
• Master	Business	Continuity	Professional	(MBCP)
• Member,	Business	Continuity	Institute
• Formerly	BS25999
• Adopted	globally	in	2012
• Intersects	with	other	ISO	
Standards
– Ex:		ISO	27001
• Establish	and	maintain	a	
Business	Continuity	
Management	System
• Accreditation
• Certification
– Implementer	/	Lead
– Auditor	/	Lead
4
ISO	22301:2012
Societal	Security	– Business	Continuity	Management	Systems
Copyright	©	2015	by	Bryghtpath LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
• Scope
• Terms	and	definition
• Organizational	Context
• Leadership
• Planning
• Support
• Operation
• Performance	Evaluation
• Improvement
5
ISO	22301	Content
Structure	and	Content	of	ISO	22301
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
“Setting	up	and	managing	an	effective	Business	Continuity	
Management	System	(BCMS)”
A	BCMS	emphasizes	the	importance	of:
• The	necessity	for	establishing	a	BCM	policy	&	objectives
• Implementing	and	operating	controls	and	measures	for	managing	
an	organization’s	overall	capability	to	manage	disruptive	incidents
• Monitoring	&	reviewing	the	peformanceand	effectiveness	of	the	
BCMS
• Continual	improvement	based	on	objective	measurement
6
ISO	22301:		0.1
What	is	a	BCMS?
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
a) A	policy
b) People	with	defined	responsibilities
c) Management	processes	relating	to
1. Policy
2. Planning
3. Implementation	&	operation
4. Performance	assessment
5. Management	review
6. Improvement
d) Documentation	providing	auditable	evidence
e) Any	business	continuity	management	processes	
relevant	to	the	organization
7
ISO	22301:		0.1
A	BCMS	has	several	key	components
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
8
ISO	22301:		0.2
The	Plan-Do-Check-Act	(PDCA)	Model
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
“…	specifies	requirements	to	plan,	establish,	
implement,	operate,	monitor,	review,	maintain,	and	
continually	improve	a	documented	management	
system	to	protect	against,	reduce	the	likelihood	of	
occurrence,	prepare	for,	respond	to,	and	recover	from	
disruptive	incidents	when	they	arise...
9
ISO	22301:		Clause	1
Scope	of	ISO	22301
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
This	International	Standard	is	applicable	to	all	types	and	sizes	of	
organizations	that	wish	to:
a) Establish,	implement,	and	improve	a	BCMS
b) Ensure	conformity	with	stated	business	continuity	policy
c) Demonstrate	conformity	to	others
d) Seek	certification	/	registration	of	its	BCMS	by	an	accredited	third	
party	certification	body
e) Make	a	self-determination	and	self-declaration	of	conformity	
with	this	International	Standard
10
ISO	22301:		Clause	1
Applicability
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Business	Continuity
Capability	of	the	organization	to	continue	delivery	of	products	or	services	at	acceptable	predefined	levels	following	a	disruptive	incident
Business	Continuity	Plan
Documented	procedures	that	guide	organizations	to	respond,	recover,	resume,	and	restore	to	a	pre-defined	level	 of	operation	following	a	disruption
Business	Impact	Analysis
Process	of	analyzing	activities	and	the	effect	that	a	business	disruption	might	have	upon	them
11
ISO	22301:		Clause	3
Key	Definitions
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
Exercise
Process	to	train	for,	assess,	practice,	and	
improve	performance	in	an	organization
Incident
Situation	that	might	be,	or	could	lead	to,	
a	disruption,	loss,	emergency,	or	crisis
12
ISO	22301:		Clause	3
Key	Definitions
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
The	organization	shall	identify	and	document:
• The	organization’s	activities,	functions,	services,	products,	
partnerships,	supply	chains,	relationships	with	interested	
parties,	and	the	potential	impact	related	to	a	disruptive	
incident
• Links	between	the	business	continuity	policy	and	the	
organization's	objectives	and	other	policies,	including	its	
overall	risk	management	strategy
• The	organization’s	risk	appetite
13
ISO	22301:		Clause	4
The	Organization	and	its	context
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
In	establishing	the	context,	the	organization	shall:
1) Articulate	its	objectives,	including	those	concerned	with	
business	continuity
2) Define	the	external	and	internal	factors	that	create	the	
uncertainty	that	gives	rise	to	risk
3) Set	risk	criteria	taking	into	account	the	risk	appetite
4) Define	the	purpose	of	the	BCMS
14
ISO	22301:		Clause	4
The	Organization	and	its	context
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
Primarily	focuses	on	legal	&	regulatory	requirements:
• Maintain	procedures	to	review	&	understand	regulatory	
requirements
• Understand	the	interest	of	other	relevant	third	parties
This	is	an	area	that	is	becoming	more	of	a	focus	in	recent	years
15
ISO	22301:		Clause	4
The	Needs	&	Expectations	of	Interested	Parties
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
5.1: Persons	in	top	management	and	other	relevant	
management	roles	throughout	the	organization	shall	
demonstrate	leadership	with	respect	to	the	BCMS.
5.2: Top	management	shall	demonstrate	commitment	with	
respect	to	the	BCMS	by:
• Ensuring	that	policies	and	objectives	are	established…
• Ensuring	the	integration	of	the	BCMS...
• Ensuring	the	resources	needed	[...]	are	available
• Ensuring	the	BCMS	achieves	its	intended	outcomes
16
ISO	22301:		Clause	5
Leadership,	Management,	and	Commitment
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
5.3:		Policy
a) Is	appropriate	to	the	purpose	of	the	organization
b) Provides	a	framework	for	setting	business	continuity	objectives
c) Includes	a	commitment	to	satisfy	applicable	requirements
d) Includes	a	commitment	to	continual	improvement	of	the	BCMS
5.4:		Organizational	roles,	responsibilities,	and	authorities
Top	management	shall	ensure	that	the	responsibilities	and	authorities	
for	relevant	roles	are	assigned	and	communicated	within	the	
organization
17
ISO	22301:		Clause	5
Policy	&	Roles,	Responsibilities,	and	Authorities
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
6.1:		Actions	to	address	risks	and	opportunities
• Organization	shall	determine	the	risks	and	opportunities	to
– Ensure	the	BCMS	can	achieve	its	intended	outcomes(s)
– Prevent	or	reduce	undesired	effects
– Achieve	continual	improvement
6.2:		Business	continuity	objectives	and	plans	to	meet	them
• Top	management	shall	ensure	that	objectives	are	established	and	
communicated	for	relevant	functions	and	levels
– Must	take	account	of	the	minimum	level	of	products	and	services	that	are	
acceptable	to	the	organization	to	achieve	its	objectives
– Must	be	measurable
– Must	take	into	account	applicable	requirement
– Must	be	monitored	and	updated	as	appropriate
18
ISO	22301:		Clause	6
Planning
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
Again:
• Who	will	be	responsible
• What	will	be	done
• What	resources	will	be	required
• When	it	will	be	completed
• How	the	results	will	be	evaluated
19
ISO	22301:		Clause	6
Planning
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
Clause	7	contains	a	number	of	statements	related	to	providing	
support	through	resources,	competence,	and	awareness.
• Providing	the	resources	needed	for	the	establishment,	
implementation,	maintenance,	and	continual	improvement	of	the	
BCMS
• Ensuring	the	competence	of	each	person	involved	in	doing	BCMS	
work	(training,	mentoring,	or	outsourcing)
• Awareness	of	the	BCMS	at	all	levels	of	the	organization
• Internal	and	external	communications
20
ISO	22301:		Clause	7
Support
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
7.5:	Documented	Information
• The	organization’s	BCMS	shall	include:
– Documented	information	required	by	this	International	Standard
– Documented	information	determined	by	the	organization	as	being	
necessary	for	the	effectiveness	of	the	BCMS
• Information	shall	be	controlled	to	ensure:
– It	is	available	and	suitable	for	use,	where	and	when	it	is	needed
– It	is	adequately	protected	(e.g.	from	loss	of	confidentiality,	improper	
use,	or	loss	of	integrity)
21
ISO	22301:		Clause	7
Documentation
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
8.2:		Business	Impact	Analysis	(BIA)	and	Risk	Assessment
• 8.2.2	Business	Impact	Analysis
– Identifying	activities	that	support	the	provision	of	products	and	services
– Assessing	the	impacts	over	time	of	not	performing	these	activities
– Setting	prioritized	timeframes	for	resuming	these	activities
– Identifying	dependencies	and	supporting	resources
• 8.2.3	Risk	Assessment
– Identify	risks	of	disruption	to	the	organization’s	prioritized	activities
– Systematically	analyze	risk
– Evaluate	which	disruption	related	risks	requirement	treatment
– Identify	treatments	commensurate	with	business	continuity	objectives	
and	in	accordance	with	the	organization’s	risk	appetite
22
ISO	22301:		Clause	8
Operations
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
8.3:	Business	Continuity	Strategy
• The	organization	shall	determine	an	appropriate	business	continuity	
strategy	for
– Protecting	prioritized	activities
– Recovering	prioritized	activities
– Mitigating,	responding	to,	and	managing	impacts
• The	organization	shall	determine	the	resource	requirements	to	
implement	the	selected	strategies	(people,	information,	data,	facilities,	
technology,	finance,	partners,	third	parties)
• For	identified	risks	requiring	treatment,	the	organization	shall	consider	
proactive	measures
23
ISO	22301:		Clause	8
Business	Continuity	Strategy
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
8.4:	Establish	and	implement	business	continuity	procedures
Procedures	to	manage	a	disruptive	incident and	continue	its	activities	
based	on	recovery	objectives	as	identified	in	the	business	impact	analysis
• Incident	response	structure
• Warning	&	communicating
• Business	continuity	plans
– Documented	procedures	for	responding	to	a	disruptive	incident
– How	prioritized	activities	will	be	recovered	within	a	predetermined	timeframe
• Recovery
– Documented	procedures	to	restore	and	return	business	activities	from	the	temporary	
measures	adopted	to	support	normal	business	requirements	after	an	incident
24
ISO	22301:		Clause	8
Business	Continuity	Procedures
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
Crisis	Management	Framework
25
Situational	Awareness
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
Executive	Crisis	Team
(C-Suite	&	CEO	Directs)
Cross-Functional	Crisis	Team
(Business	lines	&	support	teams)
Crisis	Management	Team
Strategic	Decision	Making
Day	to	day	operations
Recommendations	to	Executives
Horizontal	Communication
Subject	matter	experts
Situational	awareness	upstream
Full-time	/	volunteer
Crisis	Management	Framework
26
Situational	Awareness
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
Routine	Incident
HOLY	S$@!
What	just	happened?!
Protocols	&	Processes
Incident	Specific	Plans
Preparedness	Steps
Situational	Awareness
Collaborative	cross-
functional	discussion
Strategic	view
Framework	for	
collaborative	decision	
making	&	communication
Crisis	Leadership
27
Situational	Awareness
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
• What’s	happening?
• What	do	we	know	about	it?
• What	impact	is	it	having	on	our	business?
• What	don’t	we	know	what	we	need	to	know?
• All	plans	should	be	exercised	
at	least	annually:
– Notification
– Table	Top
– Recovery
– Fully	integrated
• Disaster	Recovery
– Testing	DR	plans	and	strategies
• Defined	process	for	capturing	
lessons	learned	and	applying	
to	plans	and	strategies
28
ISO	22301	– Clause	8:	Exercise,	Testing,	&	Maturing
How	will	I	exercise	and	test	my	plans?		Based	on	those	results,	how	will	I	improve?
Copyright	©	2015	by	Bryghtpath LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
• Clause	9	covers	the	need	for	the	organization	to	have	a	performance	
evaluation	(or	metrics)	strategy
– What	is	monitored?
– How	will	it	be	monitored?
– How	/	when	will	it	be	analyzed	and	evaluated?
• Regular	evaluation	of	procedures	and	capabilities	
• Periodic	reviews
• Compliance	evaluation	to	policy,	standards,	and	industry	best	practices
• Evaluations	shall	be	conducted	at	planned	intervals	and	when	significant	
changes	in	the	organization	occur
29
ISO	22301:		Clause	9
Performance	Evaluation
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
• 9.2:		Internal	Audit
– The	organization	shall	have	an	audit	program
– Internal	Audits	shall	be	conducted	at	planned	intervals	to	ensure	that	the	BCMS	
conforms	to	the	requirements	of	this	standard	– and	to	the	organization’s	requirements	
for	BCMS
• 9.3:		Management	Review
– Top	management	shall	review	the	organization’s	BCMS	at	planned	intervals	to	ensure	
its	continuing	suitability,	adequacy,	and	effectiveness
– Typically,	the	BCMS	is	briefed	at	lease	once	annually	to	the	Board	of	Directors	or	the	
Board’s	Audit	Committee.
30
ISO	22301:		Clause	9
Internal	Audits	&	Management	Review
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
• 10.1:		Non-Conformity
– Identify	and	react
– Evaluate	the	need	for	action
– Implement	actions
– Make	changes	to	the	BCMS	if	needed
• 10.2:		Continual	Improvement
– The	organization	shall	continually	improve	the	suitability,	adequacy,	or	effectiveness	of	
the	BCMS
31
ISO	22301:		Clause	10
Improvement
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32
Case	Study:	Hurricane	Sandy	(2012)
33
Hurricane	Sandy	Timeline
34
October	– November	2012
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
October	24th
• First	
warnings	
are	issued
October	29th
• Storm	
makes	
landfall	in	
New	Jersey
October	30th
• Storm
fades	away
35
36
Crisis	Management	as	a	Competitive	Advantage
37
Source:		2012	Hurricane	Sandy	RILA	Survey
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
10/29 10/30 10/31 11/1 11/2 11/3
Target	(195) Sears/K-Mart	(236) Macy's	(200) Walmart	(294) Best	Buy	(125)
Reputation	Impact	of	a	Crisis
38
Hurricane	Sandy	- 2012
Copyright	©	2015	by	Bryghtpath	LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
International	Business	Times	–11/3
Global	Standards
Business	Continuity
• ISO	22301	(formerly	BS25999)
• NFPA	1600
• ASIS	Business	Continuity	Management	Standard
• ASIS	SPC.1:		Organizational	Resilience
US	Government
• Federal	Continuity	Directives	(FCD	1	/	FCD	2)
• Continuity	Guidance	Circulators	(CGC	1	/	CGC	2)
39
Business	Continuity	and	Emergency	Management
Copyright	©	2015	by	Bryghtpath LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
Professional	Certifications
Business	Continuity
• Disaster	Recovery	Institute	International
– Associate	Business	Continuity	Professional	(ABCP)
– Certified	Business	Continuity	Professional	(CBCP)
– Master	Business	Continuity	Professional	(MBCP)
• Business	Continuity	Institute
– Member,	Business	Continuity	Institute	(MBCI)
– Fellow,	Business	Continuity	Institute	(FBCI)
• Business	Continuity	Management	Institute	(Singapore)
– Multiple	certifications
Emergency	Management
• International	Association	of	Emergency	Managers
– Associate	Emergency	Manager	(AEM)
– Certified	Emergency	Manager	(CEM)
40
Business	Continuity	and	Emergency	Management
Copyright	©	2015	by	Bryghtpath LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
Contact	Information
Contact	Bryan:
Bryan	Strawser
Principal	Consultant	&	CEO
Phone: +1-612-235-6435
E-Mail: bryan@bryghtpath.com
Twitter: @bryanstrawser
Learn	more	about	Bryghtpath	LLC
Website: www.bryghtpath.com
Twitter: @bryghtpath
Facebook: /bryghtpathllc
41
Bryghtpath LLC
Copyright	©	2015	by	Bryghtpath LLC	|	bryghtpath.com |	+1-612-235-6435	|	bryan@bryghtpath.com
Our	Consulting	Services	Include:
Business	Continuity
Crisis	/	Emergency	Management
Enterprise	Risk	Management
Exercise	Design	&	Facilitation
Global	Intelligence	&	Security
ISO	Training	&	Certification
Project	&	Program	Management
Travel	Risk		&	Security

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