NEW OPPORTUNITIES IN THE AGRITOURISM SECTOR IN THE PACIFIC In the context of the 1st Pacific Week of Agriculture (#PWA2017) Port-Vila, Vanuatu, 18th October, 14h00-17h30 Melanesian Hotel, Room The Melanesian, Port Vila, Vanuatu Organised by the Government of Vanuatu , PIPSO, SPTO, IFAD and CTA Since 2014, CTA, PIPSO and key partners in the Pacific region have been highlighting the potential of tourism markets for local farmers and other value chain actors. A special focus is put into strengthening agritourism at the 1st Pacific Week of Agriculture organised by Vanuatu on 16-20th October 2017. In this context, PIPSO, SPTO, CTA, IFAD and other partners will organise: A focused agritourism workshop to share lessons learned and take stock on progress made in serving tourism markets in selected countries to be held on 18th October (14:00-17:30). A chefs training session. As part of joint SPTO/PIPSO/CTA efforts to promote food tourism in the Pacific region, support Pacific cuisine branding and enhance local chef’s skills in sourcing locally, we will also organise a two day chefs training on 19-20th October 2017.

1. Setting Up
Collection
Centre to Improve
Regularity of
SuppliesSave Waqainabete
Business Development Analyst, Fiji Is.

2. COLLECTION CENTRE
Courtesy of Tevita Ravumaidama, PCDF Fiji
VATUMALE COLLECTION CENTRE. June 2016, NAVOSA FIJI

3. 1.Company Profile
2. Presentation
& Approach
3. The Need
of Collection
Centre
4. Challenges
Redress in Setting
Up Centres
OUTLINE
5. Lesson Learnt

4. 2. Nausori
Highland
Hydroponic
Farm
1. Colo-i-suva
Hydroponic
Farm Process
&
Packaging

5. Farming venture started by founders – 1955
Established Joes Farm Produce – 1981
• Integrated commercial farming
• Suppliers of farm fresh produce
• Hydroponic farming
• Commercial fresh salad packaging.

6. Challenge 1 - Work Policy – Authority & pathway linking our
needs to the existing development policies of the Government
Challenge 2 – Project Strategic Plans towards the Collection
Centre Project
Challenge 3 - HACCP(Hazard Analysis and Critical Control
Points)/GLOBAL GAP (Good Agriculture Practices)
PRESENTATION
SOLUTION FOCUSSED
APPROACH
‘Addressing Challenges in
Setting Up Collection Centres”

7. ISSUE OF SUPPLY
Local
Farmers
Quality
Quantity
Safety
Inconsistency of supply
SUPPLY
DEMAND
COLLECTION CENTRE

8. QUANTITY
QUALITY
CONSISTENCY
PAYMENT SYSTEM
PACKAGING
Farmers Managed
Approach
X
Private
Sector
MANAGEMENT OF COLLECTION CENTRE

9. INTER-PLAY OF FARMERS – COLLECTION
CENTRE – MARKET ACCESS
F
F F
F
CLUSTER
F
F F
F
CLUSTER
FARMERS CO-OPERATIVE
COLLECTIO
N CENTRE
F
F F
F

10. FRAMEWORK OF CENTRE
Farmer Capacitation
- Cropping/growing
- Post-harvest
- Business Literacy
- Farming Contract
Nursery
- Greenhouse
- Nursery implements
- Irrigation Systems
- Soil Sanitation
Farmer Co-op
Working Corporation
through 4-way MOU
Agriculture Dept.
NGO Organization
Land
Private Sector
a. Centre Issues
b. Farmer Issues

11. CASE STUDY – VATUMALE COLLECTION
CENTRE, NAVOSA PROVINCE, FIJI
Challenge 1 - Work Policy – Authority & pathway linking our
needs to the existing development Government policies

12. Authority to start up
Collection Centre
Fiji 2020 -Agriculture
Sector Policy Agenda
Need for Crop Assessment
& Program in the Area
Ministry of
Agriculture Extension
Identify Area
conducive to Crops
that we Need
Navosa Province
500+m above sea
level
Prepare a PID – Project
Intent Document to the
Ministry of Agriculture
on the intended project
Challenge 1 - Work Policy – Authority & pathway linking our
needs to the existing development Government policies

13. Challenge 2 – Project Strategic Plans towards the Collection
Centre Project
Land Issue
Networking of
Partnership
Confirmation of Partnership in a 4 way MOU
Wider Consultation Meeting with Farmers
Ministry of Agriculture played the crucial role in
identifying the site
Ministry of Agriculture – Extension Work and
provide cropping data to Company
Nadroga Navosa Province – represents the
Farmers
Adventist Development & Relief Agency (NGO)
provides & walk with Farmers
Company provides the demand & Market
Access to the Farmers

14. Challenge 3 – HACCP(Hazard Analysis and Critical Control
Points)/GLOBAL GAP (Good Agriculture Practices)
- Border Compliance
- Protection of Public Liability for
Overseas Markets

15. HAND OVER!
Allows Joes Farm Produce starts
trading immediately to fulfill a
Dream for market access to the
many vulnerable rural farmers
NNCL
Thursday 23rd June 2016
COLLECTION CENTER

16. Market Driven Approach for Farmers
MunicipalHotels Supermarkets Others
Field Production
Assess and translate
demands into cropping
Plan
- Agriculture Extension
- Centre Manager
Collection
Centre
Sells to Centre
Nursery
Seedlings to
Farmers
Packing as
Market
Specification &
Transport
NGO – Assistance &
Monitoring

17. Farmer’s wife at Cashier’s
Booth to collect Cash for
their Produce

18. Village Elders watches as
Farmers showcase their
produce in the first day of
trade…..

19. 1. Importance of Working Corporation
with Agriculture Department
2. Inclusion of the “Vanua”(Provincial
Council” & NGO to the Partnership
3. Importance of Business Literacy to
Farmers (Pricing & Market Mechanism
4. Gaps in the Private Sector – issue of
cultured/wild grown crops
5. Cost of the Centre
5
LESSONS

20. Key Elements of Success
1. Expanded 200 acre farm
capacity & productivity
2. Expanded external
procurement of produce