Discover how one local campaign increases awareness of locally produced products & learn tips for getting your products into retail.

1. Increasing Awareness of
Locally Made Products

2. Ontario
Location

3. Quinte Economic
Development Commission
• Represents the municipalities of Brighton, Quinte West (Trenton)
and Belleville
• Population approx. 103,000 between the 3 municipalities (greater
region approx. 220,000)
• Strategic support to help companies grow more competitive and
profitable
• Track record of successful programs (over $45M for local industry)
• Recognized as one of Canada’s top Economic Development
Agencies by Site Selection Magazine in 2008 , 2012 & 2014

4. 1) To encourage the growth and diversification
of those industries now established in the
area
2) To market the Bay of Quinte Region in order
to attract new firms to the community
Quinte Economic Development Commission (QEDC) Mandate
QEDC’s Mission

5. • Trenval – Community Futures Development Corporation (Federally
funded local business development agency)
• Business Development Bank of Canada
• Launch Lab
• Ontario Small Business Centre
• Loyalist Training & Knowledge Centre
• Manufacturing Resource Centre
QEDC is co-located with Organizations Serving local industry
Our Partners

6. A project of:
Funded by:
ENGAGING PEOPLE,
EMBRACING TECHNOLOGY:
THE GREATER BAY OF QUINTE REGION’S
STRATEGY TO ADVANCE MANUFACTURING
This Employment Ontario
Project is funded in part by the
Government of Canada
The 2013 Labour Market Project
An Investigation Into the Current Local Assets and Projected Requirements
Local Knowledge –
Labour Market Study

7. 5 Priorities from the Project to Improve
the local Manufacturing Sector
The 2013 Labour Market Project
An Investigation Into the Current Local Assets and Projected Requirements

8. Labour Market Study
One of the action items from the
Labour Market Study:
Create a “Made in Quinte” program to add
pride to, and raise awareness of, of products
manufactured in the Greater Bay of Quinte
Region

9. • Encourage local residences to purchase more locally made products
• Raise the awareness and profile of the local manufacturing sector and the
benefits our local manufacturers bring to the region.
• Provide information on local companies to youth considering potential
career paths available in the local manufacturing sector
• Provide information and case studies for local “Ambassadors” who are
assisting the QEDC in promoting the region
• Promote and profile the region’s strength in manufacturing to potential
investors and companies considering new manufacturing locations.
• Develop new supply local supply chain linkages and opportunities
Promoting Locally
Manufactured Products

10. • Original launch September
2015
• 2 area grocery stores, Smylies
Independent – Quinte West &
Dewe’s Independent –
Belleville
• In store signage & displays for
launch
Proudly Made
• Local radio, internet & social media promotion
• Next phase launching with more stores and further
promotion

13. Leveraging
the
Program

18. Video Profiles
QEDC YouTube Channel

20. #MadeInQuinte