The document provides an overview of the social media platform Pinterest. It describes Pinterest as a pinboard-style photo sharing website that allows users to create and share theme-based image collections. The briefing explains how Pinterest works, how users can follow others and create their own boards to pin images. It also outlines strategies for how brands can utilize Pinterest by creating brand pages, promoting products for sale, and using follower content as a focus group.

1. A briefing prepared by Next Wave Europe
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2. What it is
Pinterest is a pinboard-styled social photo sharing website (www.pinterest.com).
The service allows users to create and manage theme-based image collections. The
site's mission statement is to "connect everyone in the world through the 'things'
they find interesting."
Pinterest now has over 12 million unique users monthly and it is especially popular
among women (97% of the site's Facebook "likes" being made by women).
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3. How it works?
Pinterest is a virtual pinboard. It allows us to organize and share
all the beautiful things we find on the web. We can browse
pinboards created by other people to get inspiration and create
our own boards. The board can be created on any topic.
← THIS IS A PIN
(An image added to Pinterest)
THIS IS A BOARD ➝
(A set of pins)
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4. Following
Pinterest connects people in the world through the things they find interesting.
We can follow other people’s boards on Pinterest. It means their pins will be shown in
real-time to us.
↑
We can follow the
user’s all boards
Or an individual
board →
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5. Own page
After registration, we can choose topics we interested in, follow other people, create
our own boards, and start pinning by installing the ‘Pin It’ button to our browser. A pin
can be added from a website, uploaded from our computer, or repinned from others.
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6. Pinterest for Brands
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7. I. Create a Page as a Brand
We can create a brandpage on Pinterest, and curate content to build our brand.
Brands can upload their products or pin images that capture a lifestyle and/or the
essence of the brand.
That way consumers can really see how the brand fits into their lives.
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14. II. Promote our webshop
Pinterest features a section on the site called ‘Gifts’ which contains information on
products categorised by price, with links through to purchase. It’s easy to get our
products listed in this section.
To add a price to a pin, we should type the $ symbol followed by the number amount
in the description.
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16. III. Use it as a Focus Group
Our followers voluteering a lot of information about their interests, passions, dreams
and sense of humor in a more natural way on Pinterest than they would on a survey.
We can use this information to gain insights about our target group..
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17. What’s the secret?
Pinterest prompts people to add the
app to their Facebook Timelines.
This is a great way to build very
visual awareness for Pinterest on
Facebook.
That’s how it became one of the
fastest growing social site,
increasing its market share by 68%
in January in the UK and hit 12
million unique visitors in the US.
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18. Recommendations
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19. Our recommendations
We recommend a trial of Pinterest for brands with strong visual content. During the trial
brands should:
1. Create a brand page (branded user account)
2. Upload brand related photos and images to boards and to the “gifts” section
3. Collect, curate and share content that is relevant for the brand
During and after the trial (recommended period: 4-8 weeks) impact and performance of
activities should be measured and evaluated.
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20. Contact
Next Wave Europe Ltd, H-1122 Budapest, Csaba u. 24a
+ 36 1 202 1174 / + 36 30 3700 148
hello@nextwaveeurope.com
facebook.com/nextwave.europe
twitter.com/nextwave_hu
www.nextwaveeurope.com
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