Week 1

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Slides to be presented in Mark Story's MPPR-750 class at Georgetown University

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Week 1

  1. 1. Welcome!
  2. 2. What We’ll Cover Tonight <ul><li>Welcome </li></ul><ul><ul><li>Introductions, both you and me </li></ul></ul><ul><li>What you would like to get out of this course </li></ul><ul><li>Syllabus, texts, readings, Blackboard </li></ul><ul><li>Criteria for success </li></ul><ul><ul><li>Some other “ground rules” </li></ul></ul><ul><li>Buddy system; small group project </li></ul><ul><li>Dismissal </li></ul>
  3. 3. About me <ul><li>Currently a Investor Communications Manager for the Securities and Exchange Commission </li></ul><ul><li>My expertise in in how to use the Internet to impact stakeholder perceptions </li></ul><ul><li>Have been in public relations and public affairs for more than eleven years </li></ul><ul><li>My Master’s Degree is in marketing management </li></ul><ul><li>Prior teaching experience includes teaching at GU and crisis communications and writing for public relations at the University of Maryland </li></ul>
  4. 4. About you <ul><li>Introduce yourself </li></ul><ul><li>Do you have any experience in public relations? </li></ul><ul><li>Rate your level of online expertise (novice, user, guru) </li></ul>
  5. 5. What do you want to get out of the course? <ul><li>Volunteer scribes. </li></ul>
  6. 6. About this course <ul><li>This course analyzes the “new rules” of public relations in the United States, examining the underpinnings and basics of public relations and how and where it intersects with the world of monitoring and influencing stakeholder opinion in the online environment. </li></ul><ul><li>In the first half of the semester, we will focus on the “basics” of public relations; how it functions within organizations, its historical origins, what’s it like to do it for a living, its theoretical underpinnings, how ethics and professionalism apply and finally PR all fits together: communications, public opinion and the media. </li></ul><ul><li>In the second half of the semester, we will learn how these new Internet based tools like blogs and attack Web sites intersect with traditional public relations and will learn the theory and practice of public relations in a networked world. Students will also get “hands on” experience monitoring and assessing public opinion of a corporation or issue, as well as creating their own tools to that help make up the landscape of public opinion. </li></ul>
  7. 7. Schedule <ul><li>Class is from 7:40 – 9:50-ish </li></ul><ul><ul><li>I get it if you have a class before this </li></ul></ul><ul><li>Try to be on time. </li></ul><ul><li>Parking! </li></ul><ul><li>We’ll go from 7:40 – 8:40, take a five minute break </li></ul><ul><li>Expect a lot of classroom interaction. </li></ul><ul><li>Jott! </li></ul>
  8. 8. Syllabus <ul><li>Read it. Carefully. </li></ul><ul><li>Syllabus review. </li></ul><ul><li>Subject to change. </li></ul>
  9. 9. Texts <ul><li>Combination of textbooks and readings </li></ul><ul><ul><li>Things change quickly in the Internet world </li></ul></ul>
  10. 10. Class requirements <ul><li>By the end of the semester, you should be able to: </li></ul><ul><li>Demonstrate a fundamental understanding of public relations, its ethics, foundation, practice and successful execution. </li></ul><ul><li>Analyze public relations case studies to determine their effectiveness. </li></ul><ul><li>Understand how the Internet has changed the world of public relations, including the principles of influencing audiences online. </li></ul><ul><li>Write effectively for an Internet-based audience. </li></ul><ul><li>Analyze , comprehend and in some cases, use or create online public relations tools, such as Web sites, blogs, wikis, and social networking tools. </li></ul>
  11. 11. Criteria for success <ul><li>Writing skills </li></ul><ul><ul><li>All papers must demonstrate graduate level writing ability and comply with the format requirements of the Publication Manual of the American Psychological Association . Careful attention should be given to organization, editing, source citations, proper listing of references, the use of footnotes and the presentation of tables and graphs. Papers with grammatical errors or other forms of problematic editorial skills will not receive the grade of 'A', and frequent editorial errors can result in a grade of less than 'B'. </li></ul></ul>
  12. 12. Plagiarism <ul><li>Plagiarism is defined by the Honor Council document as &quot;the act of passing off as one's own the ideas or writings of another.&quot; In the Appendix to the Honor Council pamphlet called &quot;Acknowledging the Work of Others&quot; (which is used by permission of Cornell University), three simple conventions are presented for when you must provide a reference: </li></ul><ul><ul><li>If you use someone else's ideas, you should cite the source. </li></ul></ul><ul><ul><li>If the way in which you are using the source is unclear, make it clear. </li></ul></ul><ul><ul><li>If you received specific help from someone in writing the paper, acknowledge it. </li></ul></ul>
  13. 13. Criteria for success <ul><li>Critical thinking </li></ul><ul><ul><li>How do you think through problems and issues? </li></ul></ul><ul><li>Collaboration </li></ul><ul><ul><li>There will be one group project at the end of the semester </li></ul></ul><ul><li>Participation </li></ul><ul><ul><li>Offering your thoughts and reflections for the benefit of the entire class </li></ul></ul>
  14. 14. PR 101

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