For August’s #InsiderChat, I invited experts Lolly Daskal, a consultant, coach, speaker and writer for Inc and Fast Company, Madalyn Sklar, a social media strategy consultant and host of the Twitter Smarter podcast, and Gail Gardner, a freelance writer and small business content and social marketing strategist to provide direction and their recommendations on how to help drive results on Twitter today. Here's the recap of August's #InsiderChat. http://www.brianhonigman.com/twitter-marketing-2015/
Using Twitter to Drive
Success in 201 5
July 26th — Featuring Lolly Daskal, Madalyn Sklar and Gail Gardner
M HONIGMAN MEDIA
Q1: What benefits does Twitter have today for
Brian Honigman YOU versus using other channels?
A1: Twitter allows you to engage with
people outside of your normal friends
circle. #| nsiderChat
A1: Twitter drives more traffic than any
other source #| nsiderChat It makes it
easy to connect with hard to reach
P eo p I e. Gail Gardner
A1: Twitter offers immediate feedback,
instant curation of convos, builds j‘
experiences vs. channels w/ time _
delays! #| nsiderChat Idem-
Q2: What tips do you have for crafting tweets
worth engaging with that drive action?
A2: I think what so many people miss is
simply tagging people being talked
about in a tweet They get recognized
you get noticed #| nsiderChat Madalynsklar
A2: Visuals, visuals, visuals. Include one
that's clean and easy on the eyes.
@thee| ephantf| y
A2: Share your expertise, what do you
know that others might benefit from.
TWEETTHAT. #| nsiderChat
Q3: How would you suggest using other forms of
media in your tweets like photo, G| Fs, video etc?
A3: Make sure #TwitterCards are A
enabled on your site/ blog to create
rich experiences automatically.
#insiderchat @AfjO‘, §'; ‘,f; [:f§
A3: Images that are twice as wide as
they are tall work best. Videos can
push traffic to YouTube channels
A3: pictures are worth 1000 words,
which means a lot on a platform
limited to 140 characters. Use visuals
often. #| nsiderChat
Q4: What works on Twitter today that didn't
BM" Homgman before? Also, what no longer works on Twitter?
A4: What works for me is getting
noticed simply by tagging people. It's
had a huge impact on me. m___
#| hSlCleI'Cl’1at Madalyn Sklar
@Mada| ynSk| ar
A4: BALANCE Promoting self is good
but promote others is better.
A4: what doesn't work - if it ever did -
was broadcasting 100%. Listening
used to work, and it still does. 3 V
Q5: How can a business audit their Twitter use &
Brian Honigman develop a unique approach moving forward?
A5: They can track the growth of their
following using TwitterCounter
A5: they can use advanced search to
create a targeted following
#insiderchat . /*i: ... i
A5: I use two things: 1)Twitter
Analytics. They provide great info. 2) I
absolutely LOVE @spiderQube.
#| nsiderChat Madalyn sklar
0.6: What are your favorite Twitter accounts to
follow focused on Twitter marketing & why?
A6: @buffer @perco| ate
@GuyKawasaki @socia| media2day
@SproutSocia| @jaybaer @LollyDaskal
@BrianHonigman #insiderchat Ja_c°bWarwi= k
A6: My favorites @PegFitzpatrick
@Ma| |ieRydzik bc they always have I
great insight & resources #insiderchat Laure-"For-= ev
I love following @doriec| ark #insiderchat
She teaches us how to STAND OUT