Presentation For Arin6912

Hollywood versus the Internet,[object Object],The media and Entertainment Industries In a Digital and Networked Economy,[object Object],By Andrew Currah,[object Object]
Oligopoly,[object Object],“a market in which control over the supply of a commodity is in the hands of a small number of producers and each one can influence prices and affect competitors” ,[object Object], ------Webster online dictionary, 2009,[object Object]
Hollywood Studios,[object Object],Disney,[object Object],Fox,[object Object],Paramount,[object Object],Sony Pictures,[object Object],Universal,[object Object],Warner Bros,[object Object]
Typical characteristics of oligopolistic industry,[object Object],Collusion,[object Object],Strategic interdependence,[object Object],The maximization of revenues ,[object Object],The preservation of industry structure,[object Object]
Outline,[object Object],Introduction of peer-to-peer file sharing networks,[object Object],The potential commercial benefits of P2P networks,[object Object],The reasons why P2P is resisted,[object Object]
P2P,[object Object],Peer-to-peer (P2P) file sharing is a system of sharing files directly between network users, without the assistance or the interference of a central server (Tech-Faq, 2006). ,[object Object]
Three Types of P2P,[object Object],Pure P2P,[object Object],Hybrid P2P,[object Object],Mixed P2P,[object Object]
New Media: an IntroductionBy Terry Flaw ,[object Object]
P2P Threaten Copyright,[object Object],Hybrid P2P(e.g.Napster)lost a law suit,[object Object],Mixed P2P(e.g.Kazza) ruled against by Australian court,[object Object],Pure P2P(e.g.Bit Torrent) still “at large”,[object Object]
Average number of P2P networks,[object Object]
     “the economic relationship between P2P file sharing and industry revenues is still extremely unclear”                                                           ,[object Object],                                ---- Condry, 2004; Ganley, 2004;Oberholzer and Strumpf, 2004, cited in Currah, 2006). ,[object Object]
Digital Right Management,[object Object],“encodes computer files into a secure format, with a set of usage rules and a price determined by the copyright owner. The file can then be freely shared over the Internet, or even offline via recordable media, but remains locked until a usage license is purchased”,[object Object],                               			----Currah, 2006, p447                                                                                              ,[object Object]
P2P’s Potential Benefits,[object Object],More cost-efficient than traditional centralized server-client structure,[object Object],Cost saving to release any product onto a P2P network, esp. not-so-popular products,[object Object],If rewarding legal file sharing, revenue increases,[object Object],DRM technology can release content in multiple formats and versions across regionally segmented markets,[object Object]
Why P2P file sharing networks are not preferred by the Hollywood Studios?,[object Object]
Home video (DVD) contribute most of the revenue,[object Object],----Currah, 2006 P451,[object Object]
New generation of high-definition DVD can generate new revenue and more control,[object Object]
Current legal and territorial structure of asset ownership can prevent legal internet distribution,[object Object],Clearing distribution rights could be expensive,[object Object],Territory based distribution structure is in trouble,[object Object]
Present vested interests holders want to maintain the status quo,[object Object],Home video divisions ,[object Object],DVD retailers,[object Object]
Summary,[object Object],Peer-to-peer file sharing networks,[object Object],The potential commercial benefits of P2P networks,[object Object],The reasons why P2P is resisted,[object Object]
References:,[object Object],Currah, A. (2006), ‘Hollywood versus the Internet: the media and      entertainment industries in a digital and networked economy’, Journal of Economic Geography, 6(4), 439-68,[object Object],Flew, Terry (2008) New Media: an Introduction. (3rd edn.). Oxford: Oxford University Press. pp.21-37,[object Object],Phillips, William (2002) ‘Music and New Technology: making music in the digital age’ in Kelly, Norman (ed) Rhythm and Business: the Political Economy of Black Music, New York: Akashic Books,[object Object],Pierre-Lou Dominjon (2007) Peer to Peer, retrieved October 20 2008 from,[object Object],Rietjens, Bob (2005) ‘Give and ye shall receive! The copyright implications of BitTorrent’, Scripted vol. 2, 3 September 2005,[object Object],Tech-Faq, (2006) ‘What is Peer-to-Peer (P2P) File Sharing’, retrieved on October 19 2008, from,[object Object],The Register (2006) ‘Judge gives Kazaa deadline to end pirate file-shares’ retrieved on October 18 2008 from,[object Object],Webster online dictionary, (2009). Oligopoly,[object Object]
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