Presentation For Arin6912

Hollywood versus the Internet,[object Object],The media and Entertainment Industries In a Digital and Networked Economy,[object Object],By Andrew Currah,[object Object]

Oligopoly,[object Object],“a market in which control over the supply of a commodity is in the hands of a small number of producers and each one can influence prices and affect competitors” ,[object Object], ------Webster online dictionary, 2009,[object Object]

Hollywood Studios,[object Object],Disney,[object Object],Fox,[object Object],Paramount,[object Object],Sony Pictures,[object Object],Universal,[object Object],Warner Bros,[object Object]

Typical characteristics of oligopolistic industry,[object Object],Collusion,[object Object],Strategic interdependence,[object Object],The maximization of revenues ,[object Object],The preservation of industry structure,[object Object]

Outline,[object Object],Introduction of peer-to-peer file sharing networks,[object Object],The potential commercial benefits of P2P networks,[object Object],The reasons why P2P is resisted,[object Object]

P2P,[object Object],Peer-to-peer (P2P) file sharing is a system of sharing files directly between network users, without the assistance or the interference of a central server (Tech-Faq, 2006). ,[object Object]

Three Types of P2P,[object Object],Pure P2P,[object Object],Hybrid P2P,[object Object],Mixed P2P,[object Object]

New Media: an IntroductionBy Terry Flaw ,[object Object]

P2P Threaten Copyright,[object Object],Hybrid P2P(e.g.Napster)lost a law suit,[object Object],Mixed P2P(e.g.Kazza) ruled against by Australian court,[object Object],Pure P2P(e.g.Bit Torrent) still “at large”,[object Object]

Average number of P2P networks,[object Object]

“the economic relationship between P2P file sharing and industry revenues is still extremely unclear” ,[object Object], ---- Condry, 2004; Ganley, 2004;Oberholzer and Strumpf, 2004, cited in Currah, 2006). ,[object Object]

Digital Right Management,[object Object],“encodes computer files into a secure format, with a set of usage rules and a price determined by the copyright owner. The file can then be freely shared over the Internet, or even offline via recordable media, but remains locked until a usage license is purchased”,[object Object], ----Currah, 2006, p447 ,[object Object]

P2P’s Potential Benefits,[object Object],More cost-efficient than traditional centralized server-client structure,[object Object],Cost saving to release any product onto a P2P network, esp. not-so-popular products,[object Object],If rewarding legal file sharing, revenue increases,[object Object],DRM technology can release content in multiple formats and versions across regionally segmented markets,[object Object]

Why P2P file sharing networks are not preferred by the Hollywood Studios?,[object Object]

Home video (DVD) contribute most of the revenue,[object Object],----Currah, 2006 P451,[object Object]

New generation of high-definition DVD can generate new revenue and more control,[object Object]

Current legal and territorial structure of asset ownership can prevent legal internet distribution,[object Object],Clearing distribution rights could be expensive,[object Object],Territory based distribution structure is in trouble,[object Object]

Present vested interests holders want to maintain the status quo,[object Object],Home video divisions ,[object Object],DVD retailers,[object Object]

Summary,[object Object],Peer-to-peer file sharing networks,[object Object],The potential commercial benefits of P2P networks,[object Object],The reasons why P2P is resisted,[object Object]

References:,[object Object],Currah, A. (2006), ‘Hollywood versus the Internet: the media and entertainment industries in a digital and networked economy’, Journal of Economic Geography, 6(4), 439-68,[object Object],Flew, Terry (2008) New Media: an Introduction. (3rd edn.). Oxford: Oxford University Press. pp.21-37,[object Object],Phillips, William (2002) ‘Music and New Technology: making music in the digital age’ in Kelly, Norman (ed) Rhythm and Business: the Political Economy of Black Music, New York: Akashic Books,[object Object],Pierre-Lou Dominjon (2007) Peer to Peer, retrieved October 20 2008 fromhttp://pilouweb.eu/docs/Epita/anglais/peer_to_peer.pdf,[object Object],Rietjens, Bob (2005) ‘Give and ye shall receive! The copyright implications of BitTorrent’, Scripted vol. 2, 3 September 2005,[object Object],Tech-Faq, (2006) ‘What is Peer-to-Peer (P2P) File Sharing’, retrieved on October 19 2008, from http://www.tech-faq.com/p2p-peer-to-peer-file-sharing.shtml,[object Object],The Register (2006) ‘Judge gives Kazaa deadline to end pirate file-shares’ retrieved on October 18 2008 from http://www.theregister.co.uk/2005/11/25/judge_sets_kazaa_deadline/,[object Object],Webster online dictionary, (2009). Oligopoly http://www.websters-online-dictionary.org/definition/oligopoly,[object Object]

Presentation For Arin6912

Presentation For Arin6912

Recommended

More Related Content

What's hot

What's hot(15)

Viewers also liked

Viewers also liked(17)

Similar to Presentation For Arin6912

Similar to Presentation For Arin6912(20)

Recently uploaded

Recently uploaded(20)

Presentation For Arin6912