2. Strategic purpose of the station
‘‘ We are committed to increase the footprint of community radio
stations across the country. Our vision is to ensure that there is a
community radio station in every municipality. We have begun a
process to look at the impact of the community radio support
programme since its inception in 1998. . . . This will ensure an
integrated approach to addressing the needs and challenges of
existing Community Radio Stations and the establishment of new
stations.’’
Address by the Deputy Minister of Communications Ms. Stella Ndabeni-
Abraham’s, to Parliament 08 May 2012
3. Background
Inakekelo FM is a rural based non-profit community radio station
based in Mthambothini, Mpumalanga. The station was born in 2010
at a community meeting and in 2011 it was registered as a non
profit community organisation.
The station aims to be a credible source of information and a
communication platform of choice in addressing cultural, economic,
health and social wellbeing of the community.
Inakekelo means to Care and our slogan means we are here because
of you.
4. Mission statement
We will strive to enrich our listeners lives by providing relevant
information that enhances their life's choices and well being of the
community
We aim to be the preferred communication platform in fostering the
democratic values of the country and championing social justice for all.
Our content is driven by our community values.
5. Values
• Promote equal participation by women and men through
programmes and community activities that promote gender equity.
• Promote the rights of vulnerable people and groups – through
programmes that educate and promote the rights of children and
people with disabilities.
• Respect for diversity – initiate activities that embrace and respect
cultural and religious differences in the community.
• Economic empowerment – initiate and participate in programmes
and activities that promote economic development and local
community empowerment.
6. Values continued
• Adhere to high standards of ethical and responsible journalism
– observe ethical and responsible journalism by disseminating of
fair and balanced
• National unity and peace – initiate programmes and activities that
promote culture of peace, co-existence and social cohesion in the
community and country.
• Report without fear or favour to any person or institution and
irrespective of gender or social status in community.
7. Coverage
Frequency
• 87.5 / 107.6
Programming format
• 60% talk and 40% music
• Broadcast 24/7
Language
• IsiNdebele – 60%
• SiPedi – 10%
• English – 30%
License area
Dr. JS Moroka municipality
Coverage area
1530.2 km2
• Siyabuswa, Kwa Mhlanga
• Marble Hall, Kwaggafontein
• Tweefontein, Marapiyane
• Moloto, Senotlelo, Moteti etc
Listeners population size
An estimated 245 000
8. Demographics
Minimum per capital income
Average income of R76 000
per annum
Grants account for a large
portion of household income.
Education levels
14% have no schooling
31% have grade 0 – 7
46% have grade 8 – 12
9% have diploma – Masters
Demographics
5.3% peri-urban and 94.7%
rural
Age Group
0 – 14 years 12%
14 – 35 years 21%
15 – 64 years 59%
65+ years 7%
Females are a majority at
52.95% with males at 47.05%
of the population.
9. Programmes
Programme times Show title/name Saturday Sunday
00h00–06h00 Local and international music
06h00–09h00 Vukani Ez’stjhaba
09h00–12h00 Asithuthukeni – motivational show Hlabelela – top 40
local artist
Ezenkolo –
spiritual issues
12h00–15h00 Bathini – education/health and social
information sharing
Kungawe –
listeners choice
Kungawe –
listeners choice
15h00–18h00 Bathini – updates news/music/traffic Ziveze – music
local events
Ziveze –music
local events
18h00-19h00 Current affairs/news/traffic etc Sash’isgubhu –
local &
international music,
and events
Ezingabuni –
golden oldies, R
& B, soul and
traditional music
19h00–20h00 Emasimini - economic development and
opportunities
20h00–20h30 Sports round up
20h30-21h00 Radio drama slot
21h00-00h00 Zazi – traditions/arts/ culture/religion
and local music
Music – by
upcoming guest
DJ’s
Music – by
upcoming guest
DJ’s
10. Advertising rates
The below rates are based on 30 seconds spots
Programme times Monday to Friday Saturday Sunday
00h00 – 06h00 R 1 000.00 R 600.00 R 600.00
06h00 – 09h00 R 1 400.00 R 1 000.00 R 1 000.00
09h00 – 12h00 R 1 200.00 R 900.00 R 900.00
12h00 – 15h00 R 1 200.00 R 900.00 R 900.00
15h00 – 18h00 R 1 400.00 R 1 000.00 R 1 000.00
18h00 - 21h00 R 1 400.00 R 1 000.00 R 1 000.00
21h00 – 00h00 R 900.00 R 600.00 R 600.00
11. Goals and objectives
News
• Collation, development and
production of local news
content and distribution
Music
• Selection, development,
recording and promotion of
local artists
Marketing and Sales
• To build the stations brand and
offer value to advertisers
Programming
• Initiate, collate and the
production of content
Digital technology
• Maximise, manage and update
the station digital platforms
Finance and administration
• Creation of administrative
processes and procedures for
a financially sustainable
community radio station
12. Goals and objectives continued
Community outreach Governance – Board duties
Increase community participation
Partner with local and regional
interest groupings
Increase brand presence in all
available platforms
Profile and promote community
role models
Build and strengthen relations
with educational institutions
Develop and define governance
issues and policy
Prepare and initiate
programming with community
Leads the implementing of the
stations objectives
Represent and promote the
station
Board members are elected for a
3 year renewable term
13. Dr JS Moroka municipality
It is a predominantly rural with
agriculture and related
services as the main sectors of
employment
The municipality is one of the six
municipalities forming the
Nkangala District Municipality
and it borders Gauteng
Province to the south-west and
Limpopo Province to the north
The municipality was established
in 2000 as a result of an
amalgamation of the three
transition local councils, it is
category B municipality.
The municipality has 61 villages,
31 wards with total population
of 249 705 and 62162
household.
The vast amount of land in the
municipality is under tribal and
communal land ownership
