Project report Guide Line Introduction Interviewee signature Target business Business process User requirement ERD Gantt Chart for the project plan Introduction Describe the whole project. 1 or two pages Target Business(In USA)History of the business (Organization) Location Number of branches and etc. Size of the businessBusiness activities Total sales Target area Services and etc. Business Process Sequences of all the business activities that relate to new database application Generate activity scenarios Eg. A customer comes then register, … Sales sequences Process modeling All the information for data processing E.g. flowchart and Data Flow Diagram Data model related information All the information for data modeling e.g. ERD User RequirementData Model List all the user requirement Identify the data model component Complete information is required (detail enough for the ERD) Process Model Application part All the process sequences must be identified ERD & User Requirement Match with the user requirement Sufficient number of tables (structure) (Complexity of the queries) Running head: STRATEGIC PLAN PART 2 1 STRATEGIC PLAN PART 2 9 Strategic Plan Part 2 Sharitza Bailey BUS/475 October 6, 2016 Prof. Linda McKee Strategic Plan Part 2 Internal and external environmental analysis, and Supply chain analysis SWOT analysis is the course of analyzing the internal and external environment of a company so as to locate the primary factors that benefit the organization appropriately. Internal environment refers to those strengths and weaknesses that mainly affect the operations in the business (Böhm, 2009). Therefore, the new division, Web technology of the Amazon Company Inc. should identify the necessary changes that will help it achieve success. It includes some factors like management, skills, and experience, structure of the business and some of the processes used, the method used to produce the products and also some of the strategies used to ensure goals are met. External environment comprises of opportunities and threats that the business is exposed. However, it is the mandate of Amazon Company to come up with new methods and techniques that will make sure that it uses the available opportunities to eliminate the threats that may lead to adverse effects on the organization. The corporation has the responsibility of using the strengths to eradicate the weaknesses as a way of achieving efficiency (Fine, 2009). SWOT analysis table of the new division of Amazon Company External forces Strengths Weaknesses Opportunities Threats Legal Sound rules and policies Lack of adequate rules Government control Poor rules and policies Global Broad market Barriers to entry in the market Huge market Competitors Economic Sufficient capital Scarce capital Large market Lack of monetary funds Technological Use of developed technology Lack of improved technology Advanced technical practices lack of technology Innovation Inno.

1. Project report
Guide Line
Introduction
Interviewee signature
Target business
Business process
User requirement
ERD
Gantt Chart for the project plan
Introduction
Describe the whole project.
1 or two pages
Target Business(In USA)History of the business (Organization)
Location
Number of branches and etc.
Size of the businessBusiness activities
Total sales
Target area
Services and etc.
Business Process
Sequences of all the business activities that relate to new
database application
Generate activity scenarios
Eg. A customer comes then register, …
Sales sequences
Process modeling
All the information for data processing
E.g. flowchart and Data Flow Diagram
Data model related information
All the information for data modeling e.g. ERD
User RequirementData Model

2. List all the user requirement
Identify the data model component
Complete information is required (detail enough for the ERD)
Process Model
Application part
All the process sequences must be identified
ERD & User Requirement
Match with the user requirement
Sufficient number of tables (structure)
(Complexity of the queries)
Running head: STRATEGIC PLAN PART 2 1
STRATEGIC PLAN PART 2 9
Strategic Plan Part 2
Sharitza Bailey
BUS/475
October 6, 2016
Prof. Linda McKee

3. Strategic Plan Part 2
Internal and external environmental analysis, and Supply chain
analysis
SWOT analysis is the course of analyzing the internal and
external environment of a company so as to locate the primary
factors that benefit the organization appropriately. Internal
environment refers to those strengths and weaknesses that
mainly affect the operations in the business (Böhm, 2009).
Therefore, the new division, Web technology of the Amazon
Company Inc. should identify the necessary changes that will
help it achieve success. It includes some factors like
management, skills, and experience, structure of the business
and some of the processes used, the method used to produce the
products and also some of the strategies used to ensure goals are
met. External environment comprises of opportunities and
threats that the business is exposed. However, it is the mandate
of Amazon Company to come up with new methods and
techniques that will make sure that it uses the available
opportunities to eliminate the threats that may lead to adverse
effects on the organization. The corporation has the
responsibility of using the strengths to eradicate the weaknesses
as a way of achieving efficiency (Fine, 2009).
SWOT analysis table of the new division of Amazon Company
External forces
Strengths
Weaknesses
Opportunities
Threats
Legal
Sound rules and policies

4. Lack of adequate rules
Government control
Poor rules and policies
Global
Broad market
Barriers to entry in the market
Huge market
Competitors
Economic
Sufficient capital
Scarce capital
Large market
Lack of monetary funds
Technological
Use of developed technology
Lack of improved technology
Advanced technical practices
lack of technology
Innovation
Innovative management
Unskilled personnel
Modern innovations
Unfortunate innovations
Social
Social responsibility
Unethical values
Sustainability
Lack of manual labor
Environmental
Adequate resources
Insufficient resources
Diversity of resources
Poor relationships with customers
Competitive analysis
Competitive advantage
Lack of strategic plans

5. Globalization
Competition from large corporations
Internal forces
Strengths
Weaknesses
opportunities
Threats
Strategy
Valuable strategies
Unproductive rules
Extensive strategies
Unfortunate strategies
Structures
Determined management
Unskilled personnel
Sound Culture
Ineffective management
Resources
Sufficient resources
Inadequate resources
Diverse resources
Unlimited wants
Goals
Strong mission and vision
Lack of sound goals
Achievable goals
Ineffective goals
Strategic capabilities
Creation of competitive advantage
Unrealistic objectives
Diverse strategies
Conflicting plans
Culture
Strong culture
Lack of teamwork
Wide selection of moral values

6. Cultural differences
Technology
Use of developed technology
Poor research
Developed technology
Unskilled individuals
Processes
Strong processes
Ineffective plans
Diverse processes
Competing processes
Leadership
Efficient leadership
Unskilled leaders and managers
Professionals and experts in the market
Poor research
Innovation
Modern technology
Lack of skills
Increased innovations
Lack of research
Intellectual property
Creativity and innovations
Unskilled personnel
Advanced technology
Limited resources
Synopsis
The recommendable product for the Amazon Company is
the web technology which is a customer relationship
management type of service. The service will enrich the
customers by making sure that they have the ability to
communicate in the best manner possible (Spector, 2000). The
product allows people around the world to connect to
Amazon.com without the need of Wi-Fi or internet. The
technology product holds its capability to connect to Amazon

7. and shop offline. However, it is the mandate of the new division
of Amazon Company to come up with new strategies and plans
that will enable it to achieve all the set goals and objectives of
the entire organization. Also, since Amazon Company operates
globally, it is necessary to be ready and willing to compete with
the already established organizations in the firms. Therefore, it
is necessary that the new division raises new capital that will
enable it to fund all the activities and operations allowing it to
satisfy all the needs of the customers.
It would thus be advisable that the new division seeks
assistance from the potential experts and professionals in the
market who will guide the employees on how to conduct
activities in the market. Rules, regulations, and policies should
be formulated and implemented in due time so as to ensure that
the employees' actions are controlled. Also, so as to make sure
that the customers do not end up misusing the new product of
web technology, the implementation of sound rules will make
sure that the operations of the customers are monitored enabling
them to achieve effectiveness and efficiency in the market.
Also, the law suggests that every single business should
pay taxes to the authorities after the agreed period. Therefore,
the ability of the new division to pay regular payments to the
authorities without delays would make sure that the business
operates smoothly without interference by law. Also, taxes have
been identified to be the key source of revenue of most of the
states which make it possible for the government to provide
public goods and services to the society.
It is inevitable for the company to locate the most
effective ways and methods on how to adapt to the new changes.
For instance, the company has the mandate to seek assistance
from the creative and innovative leaders and managers who
have the ability to guide the team on how to conduct the
activities. Also, there is always need for a backup plan in case
the implemented plan fails. Therefore, the new division through
the entire organization should identify the best ways and come
up with a risk management plan. Also, implementing the active

8. mission and vision will enable the employees to be aware of
what is expected of them. Therefore, it will be easier for them
to strive and work to their level best so as to ensure that all the
goals of the organization are achieved in the prescribed time.
The new division through the entire organization
should make sure that it continually conducts research so as to
be able to identify any new technology in the market. The
organization should maintain continuous update of the system
so as to ensure that the market appreciates the continued efforts
to provide quality services. Also, some of the systems are
supplied by other firms which call for the new division to come
up with diplomatic means that will ensure that it maintains good
relationships with the suppliers.
Also, it is necessary that the new division identifies the
secure source of income that will make it possible for it to
finance all the activities in time. Also, the new division should
seek feedback from the customers that will enable it to identify
any mistakes that could have been made when coming up with
web technology. The primary reason is so as to make all the
possible changes that will make sure that the new division
achieves customer satisfaction. Also, it would be strategic to
train all the personnel on the new system so as to make them
familiar with it.
The company has the opportunity of a good image in the
society which has been created and maintained for an extended
period. Therefore, the new division can enter the market with
limited barriers to entry to the market that will result in the
success of the firm. Also, because the firm operates globally, it
has been able to deal with the issue of failure that would result
if it only dealt with one country. Also, the firm faces the threat
of the already established companies which continually compete
by being innovative. However, the company can outdo the
organizations by the use of developed technology which some
of the firms cannot afford making sure that the firm stands out
to be the best in the market.
Some of the questions that the business should ask itself

9. are what market strategies to be used so as to reach a large
market? The market segments to invest? How to advertise the
new product? How to maintain customer satisfaction? How to
attract more clients? How to motivate the employees to work
towards success? Therefore, the new division will be in better
position to identify the market segment that will result in more
sales through the effective marketing strategies. The firm will
determine the best method to advertise the new product, web
technology so as achieve customer satisfaction. Also, the ability
to conduct research enables the new division to access any new
technology in the market that will allow it to update the
systems.
Therefore, conduction of business analysis is
paramount when it comes to identifying the best methods to use
so as to attain the goals and objectives. Amazon Company
through the new division has a great opportunity of excelling
and succeeding since it will achieve diversity in its operations
which help it reduce any risks associated with its operations.

10. References
Böhm, Anja (2009). The SWOT Analysis. München: GRIN
Verlag.
Fine, Lawerence G. (2009). The SWOT analysis : using your
strength to overcome weaknesses, using opportunities to
overcome threats. Retrevied from:
http://lawrencefine.com/downloads/SWOT%20-%20PDF.pdf
Spector, Robert (2000). Amazon. Com: Get big fast. Harper
Information. Retrieved from:
https://books.google.com.pr/books?id=kjLspnsZS4UC&pg=PA3
81&lpg=PA381&dq=Spector,+R.+(2000).+Amazon.+Com:+Get
+big+fast.+Harper+Information.&source=bl&ots=mcLYXtQUt1
&sig=4Csj1YV_wSSW3vbe0zQGvRHwrpU&hl=en&sa=X&ved=
0ahUKEwjxjM2ht8bPAhWHmx4KHZsED-
4Q6AEIJTAC#v=onepage&q=Spector%2C%20R.%20(2000).%2
0Amazon.%20Com%3A%20Get%20big%20fast.%20Harper%20I
nformation.&f=false
Running head: STRATEGIC PLAN PART 1
1
STRATEGIC PLAN PART 1
2
Strategic Plan Part 1
Sharitza Bailey
Prof. Linda McKee
BUS/475

11. Strategic Plan Part 1
For Amazon.com Inc., having a strong set of mission, vision,
and values, has seen the organization scale the heights of
success, to become the leading online retail company, on a
global level. With headquarters in Seattle, Washington,
Amazon.com Inc. has grown from the online bookstore that it
started out as, to what is now the leading company in
electronics commerce, and cloud computing services (Spector,
2000). This American company is able to serve many countries,
diverse in terms of region, and products provided, such as the
United Kingdom, Canada, China, Ireland, France, the
Netherlands, Germany, Spain, Mexico, India, Italy, Brazil,
Australia, and many others.
The product that I would recommend for this new business
division is a web technology which is more or less like a
customer relationship management sort of service that will
enrich the experience of customers. As they go through the
company website, by providing them with fast and reliable
internet connections and offer good desirable interactions with
the company through a larger number of channels. The pproduct
allows them to acess the Amazon website without having to be
connected to the internet. Its webpage carries a technology that
shopping can be done in that manner. Amazon understands that
customers today look forward to companies that they are doing
business with to be able to interact with them. The new business
division would have the following mission; to enrich the
customer experience, as they go through the company website,
by providing them with fast and reliable internet connections.
This new division will also be guided by three core principles;
accountability above all else, customer satisfaction, and speedy
connections.
This product is very customer focused since it will give the

12. consumers service options that surpass the older interaction
methods where customers would have to reach the company
after a lot of struggle. For instance the phone interactions. This
product is also customer focused as it is designed with the
customer’s best interest in mind. The product will allow the
consumers to use channels of their liking to interact with the
company through the website. The product will increase the
customers’ satisfaction as well as decrease stir up and the
outcomes in an extensively low per interaction service charge.
This product will bring new kind of customer engagement
through the website. The product will integrate both web based
support channels and the mobile phone with vigorous
communication abilities to make possible the delivery of a new
form of customer experience; one that will transform the
activities of customer service from line item costs into more
revenue generating and profitable interactions for the company.
With the knowledge that the main aim of developing a strategic
plan is to build for the company a competitive advantage.
Competitive advantage refers to the set of factors that
differentiates the company from its competitors and offers it a
distinctive position in the market that is superior to that of the
competitors. If we look at it from a strategic perspective, the
key to the success of a business is to come up with a
competitive advantage that is distinct, one that offers value for
customers and is hard for the competitors to copy (Simerson,
2011). The division achieves a competitive advantage through
its core competencies. Core competencies are a distinctive set
of abilities that a company comes up with in its key areas of
customer service that is of superior quality, responsiveness,
flexibility and innovation that enables the company to be ahead
of the competition. Just as the name suggests, these factors are
core to the ability of the company to compete successfully and
are normally as the result of noteworthy lessons and skills that a
company has acquired over time.
The web technology that Amazon will present includes the set
of tools that permit customers to control the Web to construct

13. business and social connections, collaborate on projects and
share information. These tools comprise of affluent Internet
applications, wikis, blogs, social networking, mashups and other
online societies; use of avatars or virtual assistants and virtual
worlds. This technology will fill the company to customer
interactions in addition to usual customer to customer
interactions. This set of tools is very innovative and it will
enrich the experience of the customer while using the website.
This product will allow new manners of bringing customer
service all through the company, thereby achieving two things:
First, the product will make possible simpler communications
between the customers. As these different exchanges take place,
the interrelationships among all stakeholders deepen and
customer service and experience becomes intertwined with the
new product.
Another way in which this division will offer a competitive
advantage is through widgets and portable applications that will
enable the delivery of online services to the consumers without
needing them to have any software to their computers or change
their recognized ways of working. This, in turn, builds a more
flawless customer experience. These two factors, combined,
have the ability to change customer interactions those
traditional customer service channels that were less responsive
and did not offer the consumer great shopping experience. Less
expensive to operate (Mintzberg & Quinn, 1996).
Customers today yearn for companies which they can be able to
conduct business with, that have the ability to interact with
them all through. This web technology product that will be
introduced in the new internet solutions division will address
the needs of the customers by giving the consumers service
options that surpass the older interaction methods where
customers would have to reach the company after a lot of
struggle. The product will also address the needs of the
customers by allowing them to use channels of their liking to
interact with the company through the website. This will
increase the customers’ satisfaction as well as decrease stir up

14. and the outcomes in an extensively low per interaction service
charge. This product will also bring new kind of customer
engagement through the website. The product will integrate
both web based support channels and the mobile phone with
vigorous communication abilities to make possible the delivery
of a new form of customer experience; one that will transform
the activities of customer service from line item costs into more
revenue generating and profitable interactions for the company.
The vision of this new division will be to become a leading
department, in its ability to ensure customer satisfaction, by
aligning their needs, with their wants, and then finally making
their dreams come true. The business model for the new
division is going to be a platform business model. This business
model will consist of three elements. The first element is the
tool box which will create a connection by simplifying it for
other people to log into the platform. The other element is the
magnet that builds a pull to attract people to the platform
(Ovans, 2015). The other element is the matchmaker which will
promote the flow of value through connections between the
consumers and suppliers.
Amazon has a strong set of mission, vision, and values, has seen
the organization scale the heights of success, to become the
leading online retail company, on a global level. Amazon is also
committed to offering its customers with the best experience in
their shopping experience. The company’s vision statement is;
to become Earth’s most customer-centric company, where
customers can find and discover anything they might want to
buy, from an online platform. Its mission statement is to offer
customers with the lowers possible prices, the best selections
available, and do all this, at the utmost convenience of the
customers. The mission of the new division is to enrich the
customer experience, as they go through the company website,
by providing them with fast and reliable internet connections.
The vision of this new division is to become a leading
department, in its ability to ensure customer satisfaction, by
aligning their needs, with their wants, and then finally making

15. their dreams come true.
The mission of the new division is aligned with the mission of
the company in that it aims to improve the experience of
customers as they navigate through the website through reliable
and fast internet. The mission of the company also aims to offer
the customers the best customer experience with utmost
experience. The vision of the new division is also aligned with
that of the company as it seeks to be the best division in its
capability to make sure that the customers are satisfied by
aligning the needs of the company and their wants and making
their dreams come true. This vision is in line with that of the
company as the vision of the company is to be a customer-
centric company, where customers can discover and realize
anything they may want to buy, from an online platform.
The vision, mission and the values of this new division guide
the strategic dimension of the division in that the three work
towards achieving a division that will be able to satisfy the
customers by aligning their wants and needs to ensure they
realize their dreams. This division has the strategic plan of
enhancing the experience of the customers in manners that can
be measured back to the company by utilizing a number of
tools. The vision mission and values of this division aim to
improve the satisfaction of the customers which is the strategic
direction of the division.
The new division will be guided by a number of values and
guiding principles which are accountability speedy connections,
customer satisfaction and accountability above everything else.
Accountability will guide the ethics context in that every person
will be willing to take responsibility for their actions. In the
social context, the guiding principle of customer satisfaction in
that the division through its vision and mission by ensuring that
customers get satisfied for their wants and needs.

16. References
Spector, R. (2000). Amazon. Com: Get big fast. Harper
Information.
George, G. & Bock, J. (2011). The business model in practice
and its implications for entrepreneurship research.
Entrepreneurship Theory and Practice, 35(1): 83-111.
Mintzberg, H. & Quinn, J. (1996). The strategy process:
concepts, contexts, cases. Upper Saddle River, N.J: Prentice
Hall.
Ovans, A. (2015). What Is a Business Model? Harvard business
review. Retrieved from: https://hbr.org/2015/01/what-is-a-
business-model
Simerson, B. (2011). Strategic planning: a practical guide to
strategy formulation and execution. Santa Barbara, Calif:
Praeger.
Strategic Plan Part 3: Balanced Scorecard Paper Grading Guide
BUS/475 Version 6
2
Individual Assignment: Strategic Plan Part 3: Balanced
Scorecard

17. Grading Guide
Content
Comments:
The paper includes the identification of key trends,
assumptions, and risks in the context of your final business
model.
The paper includes the development of the strategic objectives
for the new division of the existing business in a balanced
scorecard format in the context of key trends, assumptions, and
risks. The strategic objectives are measures of attaining the
vision and mission.
The paper includes the consideration of the following
four quadrants of the balanced scorecard when developing your
strategic objectives.
The paper includes the evaluation of potential alternatives to the
issues and/or opportunities identified in the SWOT Analysis
paper and table completed in Week 3.
The paper includes the creation of at least three strategic
objectives for each of the four balanced scorecard areas.
Baseyour solutions on a ranking of alternative solutions that
includes the following:
Identify potential risks and mitigation plans
Analyze a stakeholder and include mitigation and contingency
strategies.
Incorporate ethical implications
The paper includes the development of a metric and target for

18. each strategic objective using a balanced scorecard format.
The paper includes an outline of a brief communication plan
discussing how you will communicate the company's strategic
objectives that includes the following:
Define the purpose.
Define the audience.
Identify the channel(s) of communication and why you selected
that channel.
The strategic objectives summary is 1,050 -1,400 words in
length.
Total Points Available: 6
Total Points Earned:
Writing Guidelines
30 Percent
Comments:
The paper—including tables and graphs, headings, title page,
and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a
reference page.
Paragraph and sentence transitions are present, logical, and
maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and
punctuation.
Total Points Available: 2
Total Points Earned:

19. Assignment Total: 8
Total Assignment Points Earned:
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