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Sensing smart ltd.
1. Hi
I am sending you some samples along with general introductory notes as in this email
These are to have a browse through for a broad picture, they are in some ways multi-
domain. They align to HRM, organisational studies and work from critical pieces to more
extensive studies. There is also scope to get financial management related work (not in
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professional apt with the overall write up flowing well. You do not have to completely
mimic writing style in samples.
A range of inputs can become useful but not essential- these for example would be
SPSS, ability with processing specialist methodologies on larger pieces, and of course,
precise financial tools BUT only as the piece may demand. If you are not able to do a
task just let me know- of course moralities around accepting and completing for later
……...meanwhile have a browse through of these samples.
Introduction to sensing smart Ltd.
Sensing smart Ltd is a UK based company, which has healthy finances and a small portfolio of
services and products for the future ahead. The company is medium sized and has set its status
worldwide in the sensor market. They considerably have advanced skills and abilities in the
smart sensor technology.
The company’s present clients are great players internationally in the field of health, and are
continuously building their ways and technologies so as to make more and more clients’
worldwide. They are continuously working hard to achieve the top most position in the market
and are not too far from its successful future.
They provide their customers great services and support as needed. They also ensure that the
customers could use the solutions to their complete potential. The R and D departments are
comparatively of a larger size and have revenue through licensing of products. The main aim of
the company may b giving their clients proper technologies and services, and also providing
proper knowledge to the staff. The sensors developed by the company have a potential market in
the area of smart clothing.
The company has a smart sensor technology that is not obstructive but transparent and sturdy,
which means it might solve the various smart clothing issues such as stability and wear ability.
Planning’s and strategies for future growth
The company has been planning a lot of strategies which might lead to success and growth. The
most discussed way is being interactive with the customers and providing proper support to
them. Improving the tools and technologies will lead to success in the global market, and
2. increase the place value and the goodwill of the company. Also it needs to insure that the clients
can use the products or solutions to their complete potential.
A proper support center is very important for the clients for being safe and precise. The support
center is a great way of solving the problems of the clients and staying in touch with them, also
knowing their views, pros and cons of the product or the service.
Now, before planning the strategies we need to know the strategic management technologies,
which are given here under.
Studying the management technologies
Technology is a word from the Greek, which has been derived from two words techno and logos,
techno meaning art and logos meaning science. Therefore we can say the technology is an art of
scientific discipline.
“It has been defined as a design for performing instrumental action that lessens the uncertainty in
the cause effect relations involved to achieve a desired result”, by Everett M. Rogers.
Technology has a broad range of potential effects on management, in the business context:
• Creating a new market and new product.
• Improving the customer services.
• Cost reduction in operations. For example, some computer company made use of
technology for lowering the administrative and manufacturing cost, so as to enable the
company to sell computers at a cheaper cost than the other vendors.
• Restructuring the administrative operations. For example, the banking sector has reduced
the cost of serving its clients by using technologies like toll free call centers, automated
teller machines and web. Some years back from now, the technology was not that high
and the transactions were carried out by the humans.
• Adaptation to adjust its scale and format.
Therefore by the above we know what the objectives for managing business are, and what the
growth opportunities are and how they work.
While technology is such an important thing, the field of management technology has come into
view for addressing the particular methods in which businesses should approach the usage of
technology in business operations and strategies. Every now and then, the Technology is
constantly changing in an unpredictable manner; therefore it is essentially difficult to manage.
For maintaining, building and increasing the competitive advantage of the firm, on the basis of
proprietary know how technology management and its policies are very important.
3. Technology management and research and development management are two different things.
Research and development management also known as R&D, refers to the procedure by which a
firm can operate its research laboratories for the creation of new technologies.
Innovation and technology
The development of technology, strategy and practice of technology management needs an
understanding of the diverse forms of innovation and the attributes of each form. There are
particularly two steps necessary for managing corporate innovation properly;
The first one is to correctly identifying a project as a new product v/s a technological innovation,
so that an appropriate development procedure can be carried out.
The second one is that the managers need to identify what category an innovation falls under,
because each type of innovation has its own challenges.
For example: In the industry of aircraft, an improvement in the construction of a wing is an
incremental innovation. Such new technology could be introduced quite easily and can be
integrated with existing products. An example of a generational innovation is the introduction of
the Boeing 777, a new class of airport that is diverse from earlier models, but it is similar in
appearance to the 767 model and its predecessor, the 777 brought into existence a whole new set
of capabilities and technologies, requiring great investment by Boeing and its business partners.
Keys needed to be considered for growth and success:
Internal keys
1. Discovery – acknowledgment, formation, elaboration and articulation of opportunities.
2. Incubation – market learning, market creation, experimentation, and matching the
innovation with company strategy.
3. Acceleration – investing to build a new infrastructure, exploiting the opportunity and
technology.
External keys
1. A firm should constantly strive to increase the performance and satisfaction
2. Creation of technology standards that enable the emergence of new market.
3. Demand in the market.
4. 4. Technology management and marketing analysis.
All the above things point towards the growth and innovation, and how and why it is important
for a business to grow and establish itself. Coming back to our sensing smart ltd. It is very
important to know what the main objectives of the business are and find out how to achieve them
by taking a reference from the above. Strategic technology management plays a vital role in
order to find out the technologies and innovations those are to be made. Each and every angle of
the business should be evaluated to find the number of opportunities we have and judge them so
that we can take proper and appropriate actions to have a successful future.
For a companies growth it is very important to analyze the company’s present scenario and find
out the problems and weaknesses of the company. Reviewing the company status, analyzing the
problems faced, evaluating the factors causing troubles, making strategies for improvement,
working on the planned strategies are some of the factors that should be considered for company
management.
Evaluating the SWOT (company’s strengths and weaknesses, opportunities and threats)
Strengths:-
1. High technological knowledge
2. Capable work force
3. Unity and understanding between different management departments
4. Has a large research and development (R&D) department that focuses on licensing of
products as well as filling patents in the area of sensing smart.
Weaknesses:-
1. Less human resource
2. Weak management
Opportunities:-
From a strategic objectives point of view, the organization after being aware of the
interest of its clients, fashion and support retailers, press and competitors on patents in the
5. area of sensing smart ltd., it aims to proceed with them in order to enter a new potential
market dealing with ‘smart clothing.’
Threats:-
1. Developing management technologies
2. Growing competition
For the growth of sensing smart ltd. there should be some steps to be followed, such as the steps
of management.
The company should follow certain Management steps to sustain its identity:-
1. Establish goals
2. Identify resources
3. Establish Goal-Related tasks
4. Prioritize goals and tasks
5. Create assignments and timelines
6. Establish evaluation methods
7. Identify alternative courses of action
These conclude that building plans and strategies make the work smoother and ongoing, leading
to growth of the business.
The company needs to examine the past and the present scenarios and plan for the future growth.
Forecasting plays a vital role in future growth and innovations.
“Forecasting, as a management strategy”
Forecasting is one of the steps of strategic management. It means predicting the future in terms
of the past and future data. It gives out information about the potential future events and their
consequences.
There are 3 main types of forecasting:
1. Direct forecasting
6. • Correlative forecasting
• Structural forecasting
• specialist opinion
• Trend extrapolation
• Nature time series analysis
• Life cycle substitution
• Growth curves
2. Correlative forecasting
• Functions analogies
• Study of Technical progress
• Cross impact studies
• Lead lag indicators
• Scenarios
3. Structural forecasting
• Relevance trees
• Regression analysis
• Casual models
7. • deterministic stochastic gaming
• morphology simulation models
• mission flow diagrams
Tools of sensing smart ltd.
1. technology management
2. innovation management
3. knowledge management
4. new product or service and process development
5. business strategy
6. management/ business
7. marketing and customers
1. Technology management
Technology management of sensing smart ltd. includes the organization’s portfolio, strategies, R
& D management and acquisition.
• Portfolio methods for strategy and selection: extensively assess and manage the
available technologies, R & D portfolios and options. Then link investment, risk,
competence and strength to sensing smart ltd’s benefit (such as the new potential market
of smart clothing)
• Technology strategy: review other general yet related sensor technologies, improve both
R & D strategy deployment and development, align new technological development,
(such as smart sensors) with the goals of sensing smart ltd goals in terms of new potential
market of smart clothing
8. • Grids for linking technology to the business: asses and explore both the current and
new sensor technologies in regards to their linkages to market. Then apply findings
appropriately to support decision making, R & D management and strategy.
• Technology and its management: classify and structure the available sensor
technologies along with the management. In the mean time do consider audit, assessment
and protection of such technology bases.
• Technology sourcing and acquisition: find several technology sourcing and acquisition
options, promote R& D collaborations as well as alliance types.
• R & D management: combine strategy and portfolio methods with sensing smart ltd’s
R&D management and decision making, search for sensor technologies linkages to both
smart clothing and health market requirements.
2. innovation management
Innovation management in the sensing smart ltd
• innovation and its management: classify and structure the innovation along with its
management in the business context [i.e. sensing smart ltd’s existing (i.e. health) and
potential new markets (i.e. smart clothing), sensing smart ltd’s products services,
technologies and sensing smart ltd’s R & D]
3. knowledge management
Knowledge management in the sensing smart ltd (i.e. learning and management of information
technology systems)
• knowledge and its management: classify and structure the knowledge along with its
management (including competencies, capabilities and skills together with processes,
system and applications)
• learning and organizational development: manage individual, groups and
organizational learning (such as enhance learning on process, learning cycles, strategy,
performances, assessment and training)
• Knowledge flows and management processes: use several processes to manage existing
and new knowledge along with its flow within sensing smart ltd. in order to benefit the
business. To achieve this do consider portfolio management, skills management, sharing,
analysis, scanning or even translations.
9. • Information technologies and information systems: manage information technology
and information systems and combine their environment together with their application in
the sensing smart ltd. also, do consider the networks, communications, risk, strategy,
groups and teams, processes, investments, R & D and outsourcing.
4. new product/ service and process development
Management of the development of new products, services and processes (i.e. new smart sensors
for “smart clothing area”)
• New product or service development process: introduce and manage processes for
the new product development. Do considered the products technology performance,
contexts, life cycle as well as the links to strategy, marketing and technology
• Products or service design and creation: design and create the new product or
service. Do consider the products strategy, platform, dimensions and enhancements
• Manufacturing: efficiently use manufacturing processes, systems and technologies.
In the mean time do consider logistics as well as links to services or product context
lifecycle and innovation.
5. business strategy
Technology strategy development and deployment in the sensing smart ltd.
• portfolio methods for the technology strategy and selection: initially manage and
access sensing smart ltd’s portfolios and then link strengths, competencies, risks and
investments to business benefits (such as existing and potential new technology markets,
financial and competitive rewards etc.) finally do consider other supporting strategies,
branch marking, re-assessments and audit.
• The Structure and process: do consider various types of technology strategy, process,
structure and links to the sensing smart ltd. together with their long terms evolution in the
business
• Competitive sector or the industry assessment: assess the industrial environment (such
as other firms dealing with sensing technologies) by taking into account all of the
competitive forces, entry and exit barriers as well as strategies for emerging and declining
industries
6. Management or business
General management in the sensing smart ltd. (including and considering topics such as
leadership, e-commerce, sustainability and globalization)
10. • leadership: consider leadership aspects including persuasion, delegation, governance as
well as control
• ecommerce and internet: take into account the impact of the internet, information
technology, information systems (particularly e-commerce)
• Sustainability and environmental management: incorporate sustainability and
environmental aspects into sensing smart ltd’s strategy. Do consider social issues and
ethics while planning and design processes
• international business: assess the sensing smart ltd’s performance in the global
environment (including its organizational structure, global marketing and strategy)
• Management and business models: efficiently use various types of management
business and enterprise models.
7. marketing and customers
Marketing (involving customers, brand and product management)
• Segmentation of markets and customers: segment the target audience industry and
market together with understanding of customers needs or requirements
• Brand management: manage the sensing smart’s brand name together with aspects of
promoting, advertising and selling proposed services or products
• Product management: do proceed with the products or services from the customer’s
perspective and marketing. In the meantime, do consider major services or product
attributes (such as pricing, quality and application)
Compare the company’s current position with the basic management technologies which should
be followed and worked upon.
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