Secrets of Rapid App Development [Lean Startup Conf 2012]

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These are the slides from Dec 3 2012 talk at the Lean Startup conference in San Francisco. This deck talks about the first 12 months of Sincerely's development, and our strategy for

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Secrets of Rapid App Development [Lean Startup Conf 2012]

  1. 1. Secrets of Rapid Mobile App DevelopmentMatt Brezina, Co-founder & CEO Sincerely Inc. @brezina matt@sincerely.com
  2. 2. Sincerely We help the world be more thoughtful We’ve built the world’s largest gift network •1.2M members •1.6M mailing addresses • Shipped products to 800k homesSincerely @brezina
  3. 3. Sincerely Products We help the world be more thoughtful We’ve built the world’s largest gift network @Postagram •1.2M members •1.6M mailing addresses @Sesame @InkCards • Shipped products to 800k homesSincerely @brezina
  4. 4. Our first year May June July Aug Sept Oct Nov Dec 30+Sincerely @brezina
  5. 5. Why rapid app development? We wanted to learn: • How is mobile commerce different? • Purchase flows • Pricing • Audience • Positioning • Physical delivery • and more...Sincerely @brezina
  6. 6. 10 tips for rapid app developmentSincerely @brezina
  7. 7. 1. MVP Billing Library Address photos book Printing Image Send to upload others Multiple recipientsSincerely @brezina
  8. 8. 2. Off-brand testing (or test in Canada) Off-brand SincerelySincerely @brezina
  9. 9. 3. De-emphasize visual design • Especially off-brand products • Not interaction design • Engineers do their own visual designSincerely @brezina
  10. 10. 4. Reuse common componentsSincerely @brezina
  11. 11. 5. Buy cheap, disposable users • No cross promotion • No PR • Buy users from Stumbleupon, Admob, iAds, Tapjoy, GoogleSincerely @brezina
  12. 12. 6. Be willing to kill apps • We’re killing an app this month • You will have upset customersSincerely @brezina
  13. 13. 7. Use Android for quick testing • Android apps have no app approval • Android updates go live in hours • Apple updates go live in 7 days • Closest thing we have to the web in the mobile app worldSincerely @brezina
  14. 14. 8. APIs are everything Internal API Payment processing Order fulfillment User accounts Address book Transactional emails No Sincerely product engineers touch our database External API 60 +Sincerely @brezina
  15. 15. 9. Team Structure Internal API Dev Design Dev Dev DesignSincerely @brezina
  16. 16. 10. Minimize interdependencies My Goal: empower an engineer to have 4-6 hours of uninterrupted magic each daySincerely @brezina
  17. 17. Secrets of Rapid Mobile App DevelopmentMatt Brezina, Co-founder & CEO Sincerely Inc. @brezina matt@sincerely.com

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