by Doug Devitre, CDEI




  Serving Your Clients
Through Effective Emails
                                     1
60 Minutes
• Do’s and don’ts of email marketing
• Steps to creating effective email
  marketing campaigns.
• High quality ...
What stops email from being
         received?
Problem #1 Junk Email




   [34,543,345]
Problem #2 Email Messages We
            Send
Problem #2 Email Messages We
            Send
  To: YourMember@YourMember.com
  Subject: Sign up Today!
                  ...
Problem #3 Email Server

          Email Server                     Email Server




          Email Software             ...
Problem #3 Email Server

              Email Server                Email Server




1.Server says
           Email Softwar...
Problem #3 Email Server

             Email Server                        Email Server




1.Server says
           Email ...
Problem #4 Too Many Emails




(45,323,534,322,243)
Problem #5 Unsubscribe
How Old is Your Delivery Method?




                               9
Email Signature

www.DougDevitreDelivers.com
Doug@DougDevitre.com
3144965973@txt.att.net
314.496.5973 cell
314.754.8302 fa...
Steps to Creating an Email Sig
• Start on a Microsoft
  Word document
• Adjust formating
• Insert hyperlinks
• Copy to cli...
Multiple Email Signatures
• Thank you for contacting me
• Should I follow up with you?
• Thanks for visiting my open
  hou...
Email Campaigns by Category
Client Type             Transaction Type
• Met at open house     • Expired listing
• 1st time ...
1st Time Home Buyer
• Day 0 - Thanks for visiting my website
• Day 3 - Download special report
• Day 7 - Avoid common mist...
9 Steps to Email Marketing
9 Steps to Email Marketing
                  Create market
Build database                     Create messages
            ...
High Quality Links
• Link to website blog
• Link to blog entry
• Subscribe to blog RSS feed
• Link to PowerPoint
  present...
Tracking Email
• How many sent
  messages?
• How many
  opens?
• How many clicks?
• How many
  forwards?
• How many
  unsu...
Email Templates
• Thank you for
  signing up for
  our eBook
• Auto-responder
  campaigns
• Survey template
• Email signat...
What to put into your email
• Articles
• Videos
• PowerPoint
  presentations
• Online documents




                      ...
Articles = Blog Posts by Email
• Every post is its own
  web page
• Web pages can be
  inserted as hyperlinks
• Video, aud...
Marketing videos
Link to Email Message



   Link to http://
 www.youtube.com/
watch?v=pT7XslW5F8s
Add PDF to
  Email
http://sourceforge.net/projects/
          pdfcreator/


     1.




                 2.
Print Document as PDF

   1.




   2.

                3.
www.Box.net
Make Hyperlink


                 1.




                 2.
Add PowerPoint
Presentations to
     Email
Upload Presentations
     1.




               2.




          3.
Share PowerPoint

1.          3.



       2.
PowerPoint Hyperlink


    Copy
  Hyperlink
http://www.slideshare.net/dougdevitre/improving-
    the-transparency-of-realt...
The Ultimate Email Marketing Piece



                      YouTube video

                      PDF Download

           ...
34
$19.95/
 month           VIP Membership                                 $199/
                                            ...
Serving Your Clients Through Effective Emails
Serving Your Clients Through Effective Emails
Serving Your Clients Through Effective Emails
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Serving Your Clients Through Effective Emails

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Doug Devitre presents Serving Your Clients Using Email to the Minneapolis Area Association of REALTORS 2009 Expo and Trade Show in St. Paul Minnesota.

Published in: Real Estate, Business, Technology
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  • Once the videos have been uploaded to YouTube then each video will contain two different windows to share your videos with the world.

    URL – Each video automatically creates its own link that can be included in email marketing blogs or websites. Once the link is clicked on then a new browser will open and will play the video while including other related videos to preview on the side. Click on http://www.youtube.com/watch?v=XneiT8JM85Q as an example. This is the easiest way to share videos but has its own limitations.

    After the video is played other videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
    On the right side of the screen others can see related videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
  • Once you have created a profile on SlideShare you can now begin uploading Microsoft PowerPoint and other documents to your profile.

    Here are the steps:

    At the top middle of the screen click the Upload link
    Browse your computer for
  • Serving Your Clients Through Effective Emails

    1. 1. by Doug Devitre, CDEI Serving Your Clients Through Effective Emails 1
    2. 2. 60 Minutes • Do’s and don’ts of email marketing • Steps to creating effective email marketing campaigns. • High quality content shared by hyperlinks • Email templates • Tracking System • Multimedia shared in email messages 2
    3. 3. What stops email from being received?
    4. 4. Problem #1 Junk Email [34,543,345]
    5. 5. Problem #2 Email Messages We Send
    6. 6. Problem #2 Email Messages We Send To: YourMember@YourMember.com Subject: Sign up Today! Blogging Effectively Tuition $69 members, $79 non-members Register Online at www.YourAssociation.com Next Month, 2009 – 9 am to 4pm Your Association of REALTORS® 123 Main Street City, State, Zip Code Sign up today for our next class at our association because we are lonely and like warm bodies. You do have to pay but we will keep you entertained while Doug will dance on his head for warm smiles.
    7. 7. Problem #3 Email Server Email Server Email Server Email Software Email Software Outlook Gmail Outlook Gmail
    8. 8. Problem #3 Email Server Email Server Email Server 1.Server says Email Software Email Software SPAM 2.Wrong email address Outlook Gmail Outlook Gmail 3.Server time out
    9. 9. Problem #3 Email Server Email Server Email Server 1.Server says Email Software Email Software SPAM 1.Software says SPAM 2.Wrong email 2.Filtered to junk address mail Outlook Outlook Gmail Gmail 3.Server time out 3.User never opened
    10. 10. Problem #4 Too Many Emails (45,323,534,322,243)
    11. 11. Problem #5 Unsubscribe
    12. 12. How Old is Your Delivery Method? 9
    13. 13. Email Signature www.DougDevitreDelivers.com Doug@DougDevitre.com 3144965973@txt.att.net 314.496.5973 cell 314.754.8302 fax 1213 Oakleaf Drive St. Louis, MO 63119 Join my network on LinkedIn: http://www.linkedin.com/in/dougdevitre Be my friend on Facebook http://www.Facebook.com/dougdevitre Follow me on Twitter http://twitter.com/dougdevitre 10
    14. 14. Steps to Creating an Email Sig • Start on a Microsoft Word document • Adjust formating • Insert hyperlinks • Copy to clipboard • Paste into email software 11
    15. 15. Multiple Email Signatures • Thank you for contacting me • Should I follow up with you? • Thanks for visiting my open house • Personal • Representing another organization • Email signature with vCard 12
    16. 16. Email Campaigns by Category Client Type Transaction Type • Met at open house • Expired listing • 1st time home buyer • Investment property • Investor • Condo • Sphere of influence • New construction • Past client • Short sale • Email Newsletter • Foreclosure 13
    17. 17. 1st Time Home Buyer • Day 0 - Thanks for visiting my website • Day 3 - Download special report • Day 7 - Avoid common mistakes • Day 14 - Here are questions to ask your... • Day 21 - Have you searched Google Earth? • Day 28 - Online resources in our market • Day 45 - How to detect motivated sellers at open houses 14
    18. 18. 9 Steps to Email Marketing
    19. 19. 9 Steps to Email Marketing Create market Build database Create messages segments Surveys Auto-responders Send messages Track sent Re-evaluate Send messages. messages
    20. 20. High Quality Links • Link to website blog • Link to blog entry • Subscribe to blog RSS feed • Link to PowerPoint presentation • Link to online documents • Link social media accounts • Link to call to action. 16
    21. 21. Tracking Email • How many sent messages? • How many opens? • How many clicks? • How many forwards? • How many unsubscribes? 17
    22. 22. Email Templates • Thank you for signing up for our eBook • Auto-responder campaigns • Survey template • Email signature 18
    23. 23. What to put into your email • Articles • Videos • PowerPoint presentations • Online documents 19
    24. 24. Articles = Blog Posts by Email • Every post is its own web page • Web pages can be inserted as hyperlinks • Video, audio, PowerPoint, pictures, and forms • Receive updates by RSS reader or email.
    25. 25. Marketing videos
    26. 26. Link to Email Message Link to http:// www.youtube.com/ watch?v=pT7XslW5F8s
    27. 27. Add PDF to Email
    28. 28. http://sourceforge.net/projects/ pdfcreator/ 1. 2.
    29. 29. Print Document as PDF 1. 2. 3.
    30. 30. www.Box.net
    31. 31. Make Hyperlink 1. 2.
    32. 32. Add PowerPoint Presentations to Email
    33. 33. Upload Presentations 1. 2. 3.
    34. 34. Share PowerPoint 1. 3. 2.
    35. 35. PowerPoint Hyperlink Copy Hyperlink http://www.slideshare.net/dougdevitre/improving- the-transparency-of-realtor-associations- presentation
    36. 36. The Ultimate Email Marketing Piece YouTube video PDF Download Hyperlink Blog post
    37. 37. 34
    38. 38. $19.95/ month VIP Membership $199/ year •5 videos weekly that explain how to use tools you already own specific to real estate. •Weekly Downloadable PowerPoint presentation to edit, share, and use to present in your office, association, or workshops. •Monthly Webinar that explains advance concepts in real time allowing for question and answer specific to individual needs and video/audio archive of entire session. •Recent Blog Posts reminders of new thoughts, ideas, and concerns on the impact technology has on real estate. •Updates on Event Recaps of live sessions Doug Devitre presents at conventions, workshops, and seminars that include video, pictures, viewable PowerPoint presentations, handouts, etc. 36

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